SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                                    FORM 6-K

                        REPORT OF FOREIGN PRIVATE ISSUER

                      Pursuant to Rule 13a-16 or 15d-16 of
                      the Securities Exchange Act of 1934

                          For the month of May, 2006

                       PRUDENTIAL PUBLIC LIMITED COMPANY

                (Translation of registrant's name into English)

                            LAURENCE POUNTNEY HILL,
                           LONDON, EC4R 0HH, ENGLAND
                    (Address of principal executive offices)


Indicate by check mark whether the registrant files or will file annual reports
under cover Form 20-F or Form 40-F.

                          Form 20-F X     Form 40-F


Indicate by check mark whether the registrant by furnishing the information
contained in this Form is also thereby furnishing the information to the
Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.

                                 Yes      No X

If "Yes" is marked, indicate below the file number assigned to the registrant
in connection with Rule 12g3-2(b): 82-



Enclosures: 'Mortgage Endowment Complaints' dated 09 May 2006


For immediate release: 9 May 2006

PRUDENTIAL TO INTRODUCE DEADLINE FOR MORTGAGE ENDOWMENT COMPLAINTS


  - Customers to receive six months' notice of the final date by which they
    can make a complaint

  - Only 13 per cent of Prudential and 16 per cent of Scottish Amicable
    policies are currently projected to have a high risk of maturing with a
    shortfall

  - All Prudential policies and 95 per cent of Scottish Amicable policies
    maturing in 2005 met their target maturity values


Prudential  UK is to  introduce  a deadline  for both  Prudential  and  Scottish
Amicable  mortgage  endowment  complaints.  Prudential  will  write  to  110,000
mortgage  endowment   customers  who  have  previously  received  'red'  letters
(alerting  them to a high risk of a shortfall  with their policy) to advise them
of its intention to introduce a deadline for endowment mis-selling complaints to
be  registered.  Customers  will  then  have  six  months'  notice  to  lodge  a
mis-selling complaint.


Chief  Executive,  Prudential UK, Nick  Prettejohn,  said:  "Since 2000, we have
written  regularly to all of our mortgage  endowment  policyholders to give them
details of their projected  pay-out.  Many of our customers will have seen their
letters  go from  'red' to 'amber'  or  'green'  during  this  period due to the
outstanding  performance of our life fund. In light of this, we believe that the
time is right to draw a line under this issue and for  customers  to resolve any
lingering concerns they may have."


What this means for customers

  - Of the 110,000 'red letter' customers, 58,000 are Prudential endowment
    holders and 52,000 are Scottish Amicable.

  - Under current FSA rules, customers have three years to lodge a complaint
    from the date they receive their first 'red' letter indicating that there is
    a high risk their mortgage endowment may not achieve its projected final
    value.

  - Customers who received their first red letter three or more years ago
    will have six months from the date of the letter advising them of the
    introduction of the complaint deadline in which to make a complaint if they
    felt they were mis-sold their endowment. Almost all the 110,000 customers we
    are writing to fall within this category.

  - If customers received their first 'red' letter less than three years
    ago, the effective date of their deadline will be three years from the date
    of their original 'red' letter or six months from the date of the letter
    advising them of the introduction of the complaint deadline - whichever is
    the later. Only a very small number of the customers we are writing to fall
    within this category.


Current Status

  - Prudential has approximately 216,000 mortgage endowment policies in
    force. It stopped selling mortgage endowment policies in January 2001.

  - Scottish Amicable has approximately 501,000 plans in force but withdrew
    from the mortgage endowment market in April 2001.

  - Prudential's current approach to mortgage endowment time-barring only
    relates to policies originally sold directly by Prudential/Scottish
    Amicable. Some companies and financial advisers do enforce time limits for
    complaints. As a result, Prudential currently advises customers in
    re-projection letters to contact the company or financial adviser that sold
    them their policy to confirm the position.



Treating Mortgage Endowment Customers Fairly

During the last few years, Prudential has been at the forefront of introducing
initiatives to treat its customers fairly in relation to mortgage endowment
policies.

  - It was one of the first companies to colour-code re-projection letters2;

  - It introduced schemes such as Homeowner3 to enable customers to
    re-mortgage and thereby allow them to address shortfalls with their
    policies;

  - It stopped making payments to so-called ambulance chasers to ensure
    customers get the full benefit of the compensation they receive4;

  - Its complaints procedures are recognised as being one of the best in the
    industry; and

  - It is one of the very few companies who can demonstrate superior
    investment returns and mortgage endowment performance.


Nick  Prettejohn  said: "We have a dedicated team of over 100 people in place to
deal with mortgage  endowment  complaints and the cost of maintaining  this team
over the next  ten  years is  anticipated  to be  approximately  GBP20  million.
Therefore,  we do not think that an open-ended complaints procedure for mortgage
endowments is fair for our 4.5 million with-profits  policyholders who will have
to bear the brunt of this cost for many  years to come and  believe  this is the
right time to introduce a deadline."


Prudential  (including  Scottish  Amicable)  paid out  almost  GBP40  million in
mortgage  endowment  compensation  in 2005 and held a provision of almost GBP120
million as at 31 December 2005 to cover future claims.


Prudential and Scottish  Amicable  mortgage  endowment  customers have benefited
from the strength of Prudential and Scottish Amicable's with-profits funds which
delivered outstanding  investment returns of 20 per cent and 19 per cent (before
tax  and  charges)  respectively  in  2005.  As  a  result  of  this  investment
performance,  all Prudential  customers with endowment policies maturing in 2005
met  their  target  maturity  values,  with  an  average  surplus  of  GBP2,200.
Approximately 95 per cent of Scottish  Amicable  policies  maturing in 2005 were
also on target with  average  surpluses  of  GBP2,409.  This  strong  investment
performance  has also  contributed  to the  continuing  improvement in projected
pay-outs for Prudential's and Scottish Amicable's mortgage endowment policies.


Nick  Prettejohn  said: "The strength of our  with-profits  fund means long-term
savers are reaping the benefits of our  investment  strategy.  Due to the strong
performance of our life fund, we have seen a steadily  improving picture for our
customers with the number of policies  maturing with surpluses over the last few
years increasing."


                                    - Ends -


The  information  contained in Prudential UK's press releases is intended solely
for journalists and should not be used by consumers to make financial decisions.
Full consumer product information can be found at www.pru.co.uk.





Media Enquiries:

                                                        

Steve Colton          Tel: 0207 150 3136        Mob: 07771 531525

James Murray          Tel: 0207 150 2203        Mob: 07810 181757




Notes to Editors:


1.      Background to Prudential / Scottish Amicable mortgage endowments


Prudential

  - 12,000 policies matured in 2003, all of which met their target values.

  - 9,271 policies matured in 2004, all of which met their target values
    (the average surplus was GBP1,900).

  - 8,333 policies matured in 2005, all of which met their target values
    (the average surplus was GBP2,200).

  - We expect 10,049 policies to mature in 2006, all of which are expected
    to meet repayment targets. The expected average surplus is GBP3,300.



                                                         

                      2006 (est)         2005          2004         2003


Green                  62%                51%            41%         24%

Amber                  25%                24%            29%         32%

                       87%                75%            70%         56%

Red                    13%                25%            30%         44%



Scottish Amicable

-    19,000 Scottish Amicable mortgage endowments matured in 2003, of which
     2,700 did not meet their target amount (the average shortfall was GBP595).

-    19,356 endowment policies matured in 2004 of which 17,238 (89 per cent) met
     their repayment targets,  the average surplus being GBP2,900.  Of the 2,118
     (11 per cent) that did not meet their  target  amount  there was an average
     shortfall of GBP890.

-    16,774 endowment policies matured in 2005 of which 15,959 (95 per cent) met
     their repayment  targets,  the average  surplus being GBP2,409.  Of the 815
     that did not meet their  target  amount  there was an average  shortfall of
     GBP49.

-    We expect 18,500 policies to mature in 2006 with an average surplus of
     GBP2,600. Of the 800 (4 per cent) policies that are not anticipated to meet
     their target amount, the average shortfall is expected to be around GBP700.


Note: The expected shortfall is based on a representative sample of policies and
depending on which policies actually mature, the actual shortfall may turn out
to be different. For example, in February 2005 we estimated the average
shortfall to be around GBP1,000 for policies maturing during 2005, whereas the
actual shortfall was only GBP49.



                                                             

                           2006 (est)          2005         2004        2003

Green                       41%                 24%          16%         13%

Amber                       43%                 42%          31%         22%

                            84%                 66%          47%         35%

Red                         16%                 34%          53%         65%



2.      'Colour coding' re-projection letters

We have always made policyholders aware in their annual re-projection letters of
whether their policy has a potential shortfall. However, since September 2004 we
have made this even clearer by using red type-face in the introductory paragraph
of all letters to policyholders with a potential shortfall (i.e. in either the
Red or Amber categories).



3.      Homeowner scheme

Research suggests that many people are still paying the higher standard variable
rate of  interest  on their  mortgage  loans.  There may be an  opportunity  for
customers to  re-mortgage  and thereby  release  monies to put towards making up
their  shortfall.  Following a pilot  exercise,  we launched a full  re-mortgage
offering  with  Halifax in August  2005 (all  Halifax's  mortgage  products  are
available). The Halifax mortgage offering allows customers to alter the split of
their  mortgage  between  repayment  and  interest  only in  future  should  the
projected  maturity  value of their  plan rise or fall.  Over a  12-week  period
through to mid-November 2005, we wrote to 182,000 customers projected to be most
at risk (i.e.  those  red/amber  customers with a shortfall of over GBP1,000 and
more than two  years to go  before  maturity)  outlining  this as an option  and
giving  them  details  of how to  find  out  more  about  the  scheme.  Although
Prudential has targeted 'higher risk' customers, this option is available to all
our customers.  Prudential does not receive any fees/commission from Halifax for
any re-mortgages.


4.      Third Party Complaint Handling Companies

In 2005, we wrote to third party complaint handling companies informing them
that all payments due as a result of settling endowment complaints would be made
direct to the customer. Where Prudential was dealing with complaints received
via third parties at the time we made this move, we explained that compensation
would still be paid to the customer's lender or the customer direct (who would
then have to pay the third party complaint handler for their services).


We wrote to any new complainants using a third-party to tell them that they
could lodge a complaint direct and thereby benefit from the full compensation
due to them without having to give up part of this to a complaint handler. This
move was designed to save customers an average 25 per cent of any pay-out that
is normally clawed back by outside firms.



About Prudential


Prudential plc is a leading international financial services group, providing
retail financial services and fund management in its chosen markets: the United
Kingdom, the United States, Asia and continental Europe.


Prudential  has been writing life  insurance in the United  Kingdom for over 150
years and has had the largest  long-term  fund in the United  Kingdom for over a
century.  Today,  Prudential  has over 16 million  customers  worldwide and over
GBP234 billion (as of 31 December 2005) of funds under management.


In the United Kingdom Prudential is a leading life and pensions provider
offering a range of retail financial products. M&G is Prudential's UK & European
Fund Manager, with around GBP149 billion of funds under management (as of 31
December 2005). Jackson National Life, acquired by Prudential in 1986, is a
leading provider of long-term savings and retirement products to retail and
institutional customers throughout the United States. Egg provides banking,
insurance and investment products through its internet site www.egg.com.


Prudential is the leading European-based life insurer in Asia with operations in
12 markets as well as funds management businesses in nine of those 12 markets.


*Prudential plc, a company incorporated and with its principal place of business
in the United Kingdom, and its affiliated companies constitute one of the
world's leading financial services groups. It provides insurance and financial
services directly and through its subsidiaries and affiliates throughout the
world. It has been in existence for over 150 years and has GBP234 billion in
assets under management, (as at 31 December 2005). Prudential plc is not
affiliated in any manner with Prudential Financial, Inc, a company whose
principal place of business is in the United States of America.


Forward-Looking Statements

This statement may contain certain "forward-looking statements" with respect to
certain of Prudential's plans and its current goals and expectations relating to
its future financial condition, performance, results, strategy and objectives.
Statements containing the words "believes", "intends", "expects", "plans",
"seeks" and "anticipates", and words of similar meaning, are forward-looking. By
their nature, all forward-looking statements involve risk and uncertainty
because they relate to future events and circumstances which are beyond
Prudential's control including among other things, UK domestic and global
economic and business conditions, market related risks such as fluctuations in
interest rates and exchange rates, and the performance of financial markets
generally; the policies and actions of regulatory authorities, the impact of
competition, inflation, and deflation; experience in particular with regard to
mortality and morbidity trends, lapse rates and policy renewal rates; the
timing, impact and other uncertainties of future acquisitions or combinations
within relevant industries; and the impact of changes in capital, solvency or
accounting standards, and tax and other legislation and regulations in the
jurisdictions in which Prudential and its affiliates operate. This may for
example result in changes to assumptions used for determining results of
operations or re-estimations of reserves for future policy benefits. As a
result, Prudential's actual future financial condition, performance and results
may differ materially from the plans, goals, and expectations set forth in
Prudential's forward-looking statements. Prudential undertakes no obligation to
update the forward-looking statements contained in this statement or any other
forward-looking statements it may make.


                                   SIGNATURES


Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized.

Date 09 May 2006

                                     PRUDENTIAL PUBLIC LIMITED COMPANY

                                     By: /s/   Jon Bunn
                                               Director of Public Relations