FORM 6-K

                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                        Report of Foreign Private Issuer
                    Pursuant to Rule 13a - 16 or 15d - 16 of
                      the Securities Exchange Act of 1934

                         For the month of September, 2007

                               HSBC Holdings plc

                              42nd Floor, 8 Canada
                        Square, London E14 5HQ, England


(Indicate by check mark whether the registrant files or will file annual
reports under cover of Form 20-F or Form 40-F).

                          Form 20-F X Form 40-F ......

(Indicate by check mark whether the registrant by furnishing the information
contained in this Form is also thereby furnishing the information to the
Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of
1934).

                                Yes....... No X


(If "Yes" is marked, indicate below the file number assigned to the registrant
in connection with Rule 12g3-2(b): 82- ..............)




                     HSBC ENTERS STRATEGIC RELATIONSHIP WITH
                          TOP VIETNAM INSURER, BAO VIET

              *** HSBC, Asia's pre-eminent international bank, ***
                      reinforces emerging markets presence
             *** Deal is largest insurance investment in Vietnam ***
    *** In line with HSBC's strategy of investing in high growth markets ***
           *** Reinforces aim to be top 10 global insurance player ***

HSBC has entered  into an  agreement to acquire a 10 per cent stake in Vietnam's
leading insurance and financial  services group,  Vietnam Insurance  Corporation
(Bao Viet), for VND4,121 billion  (approximately  US$255 million) as a result of
which HSBC becomes the company's sole foreign strategic partner.

Under its strategic  partnership  with Bao Viet,  HSBC will offer the Vietnamese
company technical assistance across all its businesses,  with a focus on further
enhancing  its  insurance  capabilities.  This will  include the  secondment  of
specialist employees and the provision of training to Bao Viet.

Headquartered in Hanoi, Bao Viet provides a diverse range of financial  products
and services to the rapidly growing  domestic  market.  Through its 126 branches
and 400 sub-branches,  5,000 employees and 40,000 agents,  the company is market
leader in both life and general  insurance  measured by premium income.  BaoViet
Insurance is Vietnam's  largest  general insurer with a market share of 35.2 per
cent and 20.2 million policyholders in 2006, while BaoViet Life has consistently
been one of the top life  insurers in Vietnam with 1.6 million life  policies in
force. The Bao Viet group had total assets of US$1,039 million(1) at 31 December
2006.

Stephen Green,  Group Chairman of HSBC Holdings plc, said:  "This investment and
strategic  partnership  with Bao Viet reflects a growing  commitment to Vietnam,
and is in line with HSBC's  stated  strategy  of  targeting  investment  at high
growth  markets with  international  connections.  Vietnam is one of the fastest
growing  economies  in Asia,  with average GDP growth of more than 7 per cent in
the past 10 years.

"We are  honoured  to be  able to play a  leading  role  through  this  landmark
transaction  in the first  equitisation  of a major  state-owned  enterprise  in
Vietnam.  The deal also  complements  HSBC's  growing  presence in the country's
banking sector - where we were the first foreign bank to receive  approval for a
15 per cent strategic  investment in a domestic  Vietnamese bank,  Techcombank -
and reinforces our commitment to build presence in emerging markets."

Clive Bannister,  Group Managing Director,  Insurance,  HSBC Holdings plc, said:
"We are  excited by the  opportunities  afforded by this  strategic  partnership
which  extends  our  reach in the  Asia-Pacific  region,  leverages  our  global
insurance  capabilities  and reinforces our aim to be a top 10 global  insurance
player. HSBC Insurance contributed US$1.6 billion to pre-tax profit in the first
half of 2007, and delivers 30 million policies in 44 countries and territories a
year.

"Bao Viet, with its nationwide  distribution  network, its well-known brand name
and through its strategic partnership with HSBC Insurance, is ideally positioned
to tap into the significant market potential present in Vietnam's fast expanding
insurance  industry.  I believe our partnership,  through bringing  together the
best of our people and resources, will assist Bao Viet in becoming a world class
business to the benefit of its customers, employees and public shareholders."

Mr Le Quang Binh,  Chairman of Bao Viet, said: "Our vision to remain the leading
insurance and financial services company in Vietnam has now been strengthened by
our strategic partnership with HSBC, one of the world's major financial services
companies.  Together with HSBC, we plan to expand our product and service scope,
further strengthen our staff qualifications and explore the use of bancassurance
to increase our business.

"Vietnam's  insurance market has seen rapid growth in the past decade but with a
penetration  rate of 1.5 per cent of GDP in  2006,  it is  clearly  still in the
early stages of development. While Bao Viet has been a key player from the start
in  Vietnam's  insurance  industry,  we plan to  expand  our  role  and lead the
development of this exciting financial sector."

Under the terms of the agreement,  HSBC - through HSBC Insurance  (Asia Pacific)
Holdings Limited (HSBC Insurance) - has committed to hold its shares in Bao Viet
for a minimum  period of five  years.  During this  period,  it has an option to
purchase  an  additional  8 per cent of Bao Viet  shares  from the  Ministry  of
Finance  (MoF) at the  then  prevailing  market  price.  Additionally,  HSBC has
certain pre-emptive rights to acquire shares currently owned by the MoF, subject
to HSBC's total  shareholding being limited to 25 per cent within the first five
years of the agreement,  and prevailing  foreign  ownership  limits  thereafter.
HSBC's  option and  pre-emptive  rights are subject to certain  limitations  and
conditions.

HSBC was advised on this  investment by HSBC Corporate,  Investment  Banking and
Markets.

Footnote:

1: In accordance with Vietnamese GAAP.

Notes to editors

HSBC in Vietnam  HSBC first opened an office in Saigon (now Ho Chi Minh City) in
1870. The branch  operated for over 100 years,  until its closure in 1975.  HSBC
also opened an agency of the bank at  Haiphong  in 1884 which was  upgraded to a
sub-office at the beginning of the 1920s.  This arrangement  continued until the
closure of the agency in 1954. The bank was able to revive its strong links with
Vietnam when representative offices were opened in Ho Chi Minh City and Hanoi in
1992. The Ho Chi Minh City representative office became a full service branch in
1995 and a branch was opened in Hanoi in March 2005.

HSBC Insurance (Asia Pacific) Holdings Limited

HSBC Insurance (Asia Pacific) Holdings Limited, a wholly owned subsidiary of The
Hongkong and Shanghai Banking Corporation Limited, is the parent company of four
underwriting  companies,  collectively  known as HSBC Insurance:  HSBC Insurance
(Asia) Limited;  HSBC Life (International)  Limited;  HSBC Insurance (Singapore)
Pte Limited; and HSBC Amanah Takaful (Malaysia) Sdn Bhd (49 per cent held). HSBC
Insurance  offers  customers the security,  confidence and  convenience of doing
business with one financial  services  organisation.  It has offices in the Hong
Kong Special Administrative Region (SAR), the Macau SAR, Singapore and Malaysia.
In  mainland  China,  it has  representative  offices in Beijing,  Shanghai  and
Guangzhou.  HSBC Life also opened a representative  office in Hanoi,  Vietnam in
January  2007.  HSBC  Insurance  (Asia  Pacific)'s  total assets stood at HK$100
billion at the end of June 2007.

Vietnam Insurance Corporation (Bao Viet)

Established  on 15 November 1965,  BaoViet has now become the leading  Finance -
Insurance Group in Vietnam.  In addition to a network spread across 64 provinces
nationwide, Bao Viet is also famous as a strong and prestigious trademark in the
insurance industry.  With enormous financial capability and a thorough knowledge
of the  domestic  market,  Bao  Viet is the sole  enterprise  in  Vietnam  doing
business in both life and non-life insurance.  Bao Viet was accredited as one of
the biggest 25 enterprises in Vietnam,  as well as a long-standing,  trustworthy
insurer to all organisations and all people from a variety of social strata.


                                    SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized.

                               HSBC Holdings plc

                                                By:
                                                Name:  P A Stafford
                                                Title: Assistant Group Secretary
                                                Date:  13 September 2007