Form 6-K


                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D. C. 20549

                                    FORM 6-K


                        REPORT OF FOREIGN PRIVATE ISSUER

                      Pursuant to Rule 13a-16 or 15d-16 of

                       the Securities Exchange Act of 1934


                          For the month of October 2007
                        Commission File Number: 001-06439


                                SONY CORPORATION
                 (Translation of registrant's name into English)

                 1-7-1 KONAN, MINATO-KU, TOKYO, 108-0075, JAPAN


                    (Address of principal executive offices)

          The registrant files annual reports under cover of Form 20-F.



Indicate by check mark whether the registrant  files or will file annual reports
under cover of Form 20-F or Form 40-F,

                  Form 20-F  X                   Form 40-F __


Indicate by check mark whether the  registrant  by  furnishing  the  information
contained  in this  Form is  also  thereby  furnishing  the  information  to the
Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934,
Yes No X


If "Yes" is marked, indicate below the file number assigned to the registrant in
connection with Rule 12g3-2(b):82-______



                                   SIGNATURE


Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned, thereunto duly authorized.


                                                            SONY CORPORATION
                                                              (Registrant)


                                         By:  /s/  Nobuyuki Oneda
                                                      (Signature)
                                         Nobuyuki Oneda
                                         Executive Vice President and
                                         Chief Financial Officer

Date: October 18, 2007

List of materials

Documents attached hereto:


i) Press release announcing Sony Computer Entertainment America announces new
40GB Playstation(R)3 (PS3(TM))configuration and price reduction of current 80GB
model




Sony Computer Entertainment America


           SONY COMPUTER ENTERTAINMENT AMERICA ANNOUNCES NEW 40GB
         PLAYSTATION(R)3 (PS3(TM))CONFIGURATION AND PRICE REDUCTION OF
                              CURRENT 80GB MODEL
   New 40GB Model to be available in North America on November 2nd for $399;
              Effective Immediately, 80GB PS3 to be priced at $499


FOSTER CITY, Calif., October 18, 2007 - Sony Computer Entertainment America Inc.
(SCEA) today announced plans to introduce a new 40GB model of its
PLAYSTATION(R)3 (PS3(TM)) computer entertainment system. Beginning November 2nd,
to further enhance the HD entertainment experience, the new 40GB PS3 model will
come bundled with the blockbuster movie Spider-Man(TM) 3 Blu-ray Disc(TM) (BD)
from  Sony Pictures Home Entertainment, and will be available in North America
for a suggested retail price of $399 (USD/CND). The company also announced that
effective immediately, the current 80GB PS3 model will be available in North
America for $499 (USD/CND), $100 below the original launch price.

    "We're pleased to offer the consumer a lower price point without sacrificing
the core technology components that make PS3 the most advanced high-definition
entertainment system available. Every PS3 comes with a Blu-ray drive, HDMI
output, an integrated Wi-Fi connection, Cell Broadband Engine and a built-in
hard-drive," said Jack Tretton, President and CEO, SCEA. "This holiday season
we'll be able to offer attractive retail pricing with a broad portfolio of
outstanding games including Ratchet & Clank(R) Future: Tools of Destruction(TM),
THE EYE OF JUDGMENT(TM), Uncharted: Drake's Fortune(TM), Heavenly Sword(TM),
Call of Duty(R) 4: Modern Warfare, Assassin's Creed(TM), Haze(TM) and RockBand
(TM)."

    The new 40GB PS3 will no longer play PlayStation(R)2 titles, reflecting the
availability of a more extensive line-up of PS3 specific titles. Consumers
looking for backwards compatibility can take advantage of the limited
PlayStation 2 backwards compatibility of the 80GB PS3.



PLAYSTATION(R)3 40GB Specification

Product name                      PLAYSTATION(R)3
CPU                               Cell Broadband Engine(TM)
GPU                               RSX(TM)
Sound                             Dolby 5.1ch, DTS 5.1ch , LPCM 7.1ch, AAC,
                                  others *1 *2
Memory                            256MB XDR Main RAM, 256MB GDDR3 VRAM
HDD           2.5" Serial ATA                          40GB
I/O           USB 2.0                                   x2
Communication Ethernet            x1 (10BASE-T, 100BASE-TX, 1000BASE-T)
              IEEE 802.11 b/g                        Included
              Bluetooth 2.0 (EDR)                    Included
Wireless controller (Bluetooth)                      Included
AV Output     Screen size                 480i, 480p, 720p, 1080i, 1080p
              HDMI OUT                                x1 *3
              AV MULTI OUT                              x1
              DIGITAL OUT                               x1
              (OPTICAL)
BD/DVD/CD     Maximum Read Speed  BD 2x (BD-ROM)
Drive
(Read Only)                       DVD 8x (DVD-ROM)
                                  CD 24x (CD-ROM)
Dimensions                        Approximately 12.75in (W) x 3.86in (H) x
                                  10.8in (D)
Weight                            Approximately 11 lbs

*1 A device compatible with Linear PCM 7.1 Ch. is required to output 7.1 Ch.
audio, supported by Dolby TrueHD or a similar format, from the HDMI OUT
connector.

*2 This system does not support output from the DTS-HD 7.1 Ch. DTS-HD 7.1 Ch.
audio is output from a 5.1 or lower channel.

*3 "Deep Color" and "x.v.Color (xvYCC)" defined by HDMI ver1.3a are supported.


About Sony Computer Entertainment America

Sony Computer Entertainment America Inc. continues to redefine the entertainment
lifestyle with its PlayStation(R) and PS one(R) game console, the PlayStation(R)
2 computer entertainment system, the PSP(R) (PlayStation(R)Portable) system, the
ground-breaking PLAYSTATION(R)3 (PS3(TM)) computer entertainment system and its
online and network services the PLAYSTATION(R)Network and PLAYSTATION(R)Store.

    Recognized as the undisputed industry leader, Sony Computer Entertainment
America Inc. markets the PlayStation family of products and develops, publishes,
markets and distributes software for the PS one game console, the PlayStation 2
computer entertainment system, PLAYSTATION 3 and the PSP system for the North
American market. Based in Foster City, Calif., Sony Computer Entertainment
America Inc. serves as headquarters for all North American operations and is a
wholly owned subsidiary of Sony Computer Entertainment Inc.


                                     # # #


Visit us on the Web at http://www.us.playstation.com

"PlayStation", "PLAYSTATION", "PSP", "PS one" and the "PS" Family logo are
registered trademarks and "PS3" and "SIXAXIS" are trademarks of Sony Computer
Entertainment Inc.

Spider-Man 3, the movie(c) 2006 Sony Pictures Home Entertainment. All rights
reserved.

Spider-Man Character (R) & (c) 2006 Marvel Characters, Inc. All rights reserved.