CONTACTS:

Cathy Jessup, CFO
The Topps Company, Inc.
212.376.0466
    or
Betsy Brod/Jonathan Schaffer
Brod Group, LLC
212.750.5800


FOR IMMEDIATE RELEASE
---------------------


            THE TOPPS COMPANY, INC. ANNOUNCES QUARTERLY CASH DIVIDEND

New York,  NY,  June 26, 2003 - The Topps  Company,  Inc.  (Nasdaq:  TOPP) today
announced  that its Board of Directors has declared a quarterly cash dividend of
$0.04 per share, payable on August 1, 2003 to shareholders of record on July 18,
2003.

Arthur T. Shorin, Chairman and CEO of Topps, stated, "Given our strong financial
position and recent  changes in the tax  treatment of  dividends,  the Board has
concluded that a dividend is an advantageous way to create  additional value for
our stockholders."

The Topps  Company,  Inc.  is an  international  marketer of  confectionery  and
entertainment  products.  Founded in 1938,  Topps created  Bazooka bubble gum in
1947 and marketed its first baseball cards in 1951. For additional  information,
please visit the Company's website at www.topps.com.

This release  contains  forward-looking  statements  pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995. Although the
Company believes the expectations  contained in such forward-looking  statements
are reasonable, it can give no assurance that such expectations will prove to be
correct.  This information may involve risks and uncertainties  that could cause
actual results to differ materially from the forward-looking statements. Factors
that could cause or contribute to such differences  include, but are not limited
to,  factors  detailed  in the  Company's  Securities  and  Exchange  Commission
filings.


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