CONTACTS:
Cathy Jessup, CFO
The Topps Company, Inc.
212.376.0466
    or
Betsy Brod/Jonathan Schaffer
Brod Group, LLC
212.750.5800


FOR IMMEDIATE RELEASE


                 THE TOPPS COMPANY, INC. SIGNS LETTER OF INTENT
                      WITH THE FOREIGN CANDY COMPANY, INC.


New York, NY, September 10, 2003 - The Topps Company, Inc. (Nasdaq:  TOPP) today
announced  that it has entered into an exclusive,  non-binding  letter of intent
for the  purchase of certain  assets  related to specific  brands of The Foreign
Candy Company,  Inc., a closely held marketer of confectionery  products located
in Hull,  Iowa.  Topps does not expect the acquisition to have a material impact
on the  current  fiscal  year's  sales or  earnings  should the  transaction  be
completed. No other details are being disclosed at this time.

Founded  in  1938,  Topps is a  leading  creator  and  marketer  of  distinctive
confectionery and entertainment  products.  The Company's  confectionery  brands
include "Ring Pop," "Push Pop," "Baby Bottle Pop" and "Juicy Drop Pop" lollipops
as well as "Bazooka"  bubble gum. Topps  entertainment  products include trading
cards,  sticker and album  collections,  and collectible  games.  For additional
information, visit www.topps.com."




This release  contains  forward-looking  statements  pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995. Although the
Company believes the expectations  contained in such forward-looking  statements
are reasonable, it can give no assurance that such expectations will prove to be
correct.  This information may involve risks and uncertainties  that could cause
actual results to differ materially from the forward-looking statements. Factors
that could cause or contribute to such differences  include, but are not limited
to,  factors  detailed  in the  Company's  Securities  and  Exchange  Commission
filings.