FOR IMMEDIATE RELEASE

                             THE TOPPS COMPANY, INC.
            REPORTS FISCAL 2004 THIRD QUARTER AND NINE-MONTH RESULTS
               ~ Confectionery Sales Post Strong Gain in Quarter ~
           ~ Pre-Tax Income Lower than Year Ago Due to WizKids Loss ~


New York,  NY, January 7, 2004 - The Topps Company,  Inc.  (Nasdaq:  TOPP) today
reported  financial  results for the fiscal  2004 third  quarter and nine months
ended November 29, 2003.

Net sales in the fiscal 2004 third quarter were $78.6 million  compared to $66.7
million last year.  Income from operations was $655,000  compared to $813,000 in
the same period last year. Net income was $982,000,  or $0.02 per diluted share,
versus $2.9  million,  or $0.07 per diluted  share,  in the  prior-year  period.
Included in this year's third  quarter net income and earnings per share results
is a tax benefit of $0.01 per diluted  share  compared to a tax benefit of $0.05
per diluted share in the same period last year.

Net sales for the nine  months  ended  November  29,  2003 were  $227.6  million
compared to $224.4 million last year.  Income from  operations was $12.6 million
compared  to $17.8  million in the same  period  last year.  Net income was $9.8
million,  or $0.23 per diluted share, versus $14.9 million, or $0.35 per diluted
share, in the prior-year period.

This year's third quarter  profitability was reduced by a $3 million pre-tax, or
$0.05 per share,  loss at WizKids,  resulting  mainly from the  unsuccessful new
product launch of Creepy Freaks and, to a lesser extent,  costs  associated with
sales weakness in general.

Arthur T. Shorin,  Chairman and CEO of Topps, stated,  "Having purchased WizKids
for its  extraordinary  game design  capabilities and as a means of entering the
growing  collectible  games arena,  we remain excited about WizKids'  ability to
contribute  favorably to our operations over the long term.  Nonetheless,  early
financial  results  are  disappointing  and an  additional  loss  in the  fourth
quarter, albeit more modest, is expected.  Accordingly, steps are being taken to
improve  performance,  reduce costs and more effectively  manage risk associated
with new game releases."





TOPP - Third Quarter Fiscal 2004 Financial Results
Page Two

During  the  third  quarter,  net  sales  of the  overall  Entertainment  sector
increased 24.7% to $46.7 million. While much of the growth was attributed to the
acquisition of WizKids, the increase was also due to sales of Yu-Gi-Oh! products
in Europe and domestic  shipments of Garbage Pail Kids, a sticker  product based
on  company-owned  content.  Sales of domestic  sports cards were virtually flat
compared to the prior year despite a reduction in the number of releases, due to
both the  timing of  certain  football  products  and  stronger  performance  of
basketball products.

Confectionery  net sales in the third quarter rose 9.1% to $31.9  million.  This
increase  was  driven by strong  international  performance,  particularly  as a
result of the continued roll out of Juicy Drop Pop in Europe and Japan and sales
of licensed candy container  products.  Seasonal products in the U.S. and Canada
also contributed to the increase.

Mr. Shorin continued,  "In addition to Juicy Drop Pop in the U.S. and Europe, we
are excited  about the  introduction  of products  which reflect our strategy to
diversify our confectionery portfolio beyond lollipops and gum. We began selling
Big Mouth  Candy  Spray in the U.S.  in the  recent  quarter,  and in the fourth
quarter we will roll out two unique chewy  products,  Juicy Drop Chews and Juicy
Bugs."

During the quarter,  the Company paid a cash dividend of $0.04 per share.  As of
November 29, 2003, the Company had $89.6 million in cash and no debt.

The Topps  Company,  Inc.  will host a webcast of its earnings  conference  call
today at 10:00  a.m.,  Eastern  Time.  Investors,  analysts,  and the  media are
invited  to listen to the call live at  www.topps.com.  A replay of the  webcast
will be available on the Company's website for the next 60 days.

Founded  in  1938,  Topps is a  leading  creator  and  marketer  of  distinctive
confectionery and entertainment  products.  The Company's  confectionery  brands
include "Ring Pop," "Push Pop," "Baby Bottle Pop" and "Juicy Drop Pop" lollipops
as well as "Bazooka"  bubble gum. Topps  entertainment  products include trading
cards,  sticker and album  collections,  and collectible  games.  For additional
information, visit www.topps.com.

This release  contains  forward-looking  statements  pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995. Although the
Company believes the expectations  contained in such forward-looking  statements
are reasonable, it can give no assurance that such expectations will prove to be
correct.  This information may involve risks and uncertainties  that could cause
actual results to differ materially from the forward-looking statements. Factors
that could cause or contribute to such differences  include, but are not limited
to,  factors  detailed  in the  Company's  Securities  and  Exchange  Commission
filings.


                                 (Tables Follow)




                             THE TOPPS COMPANY, INC.
                      CONSOLIDATED STATEMENT OF OPERATIONS

                    (Amounts in Thousands, Except Share Data)
                                   (Unaudited)



                                               Quarter Ended                   Nine Months Ended
                                        ----------------------------    ----------------------------
                                        November 29,    November 30,    November 29,    November 30,
                                            2003            2002            2003            2002
                                        ------------    ------------    ------------    ------------
                                                                            
Net sales                               $  78,580       $  66,667       $ 227,563       $ 224,427
Cost of sales                              54,665          45,007         146,124         144,814
                                         --------       ---------       ---------       ---------
Gross profit                               23,915          21,660          81,439          79,613
Other income (expense)                         21            (360)            345            (138)
Selling, general and admin. expense        23,281          20,487          69,188          61,686
                                         --------       ---------       ---------       ---------
Income from operations                        655             813          12,596          17,789
Interest income, net                          445             673           1,929           1,873
                                         --------       ---------       ---------       ---------
Income before provision for income taxes    1,100           1,486          14,525          19,662
Provision for income taxes                    118          (1,424)          4,750           4,719
                                         --------       ---------       ---------       ---------
Net income                              $     982       $   2,910       $   9,775       $  14,943
                                         ========       =========       =========       =========


Net income per share - basic                 0.02            0.07            0.24            0.36
                     - diluted               0.02            0.07            0.23            0.35

Weighted avg.shares outstanding:
                     - basic            40,530,000      41,064,000      40,610,000      41,562,000
                     - diluted          41,822,000      41,850,000      41,726,000      42,457,000







THE TOPPS COMPANY, INC.
CONSOLIDATED BALANCE SHEET HIGHLIGHTS

(Amounts in Thousands)
                                           As of                  As of
                                     November 29, 2003        March 1, 2003
                                     -----------------        -------------

Cash and Equivalents                    $  89,552               $ 114,259
Working Capital                           126,085                 141,484
Net Property, Plant and Equipment          14,104                  14,606
Total Assets                              266,773                 261,628
Shareholders' Equity                    $ 206,150               $ 196,768





                               SEGMENT INFORMATION
                             (Amounts in Thousands)



                                               Quarter Ended                   Nine Months Ended
                                        ----------------------------    ----------------------------
                                        November 29,    November 30,    November 29,    November 30,
                                            2003            2002             2003            2002
                                        ------------    ------------    ------------    ------------
                                                                            
Net Sales
Confectionery                           $ 31,886        $ 29,225        $ 119,227       $ 114,575
Entertainment Products                    46,694          37,442          108,336         109,852
                                        --------        --------        ---------       ---------
Total                                   $ 78,580        $ 66,667        $ 227,563       $ 224,427
                                        ========        ========        =========       =========

Contributed Margin
Confectionery                           $  9,253        $  9,819        $  38,493       $  40,977
Entertainment Products                    10,964           9,602           28,383          28,697
                                        --------        --------        ---------       ---------
Total                                   $ 20,217        $ 19,421        $  66,876       $  69,674
                                        ========        ========        =========       =========


Reconciliation of Contributed Margin
to Income Before Provision for Taxes:

Total Contributed Margin                $ 20,217        $ 19,421        $  66,876       $  69,674
Unallocated General and Administrative
  Expenses and Manufacturing Overhead    (17,629)        (17,000)         (49,827)        (48,066)
Depreciation & Amortization               (1,954)         (1,248)          (4,798)         (3,681)
Other Income (Expense)                        21            (360)             345            (138)
                                        --------        ---------       ---------       ---------
Income from Operations                       655             813           12,596          17,789
Interest Income, Net                         445             673            1,929           1,873
                                        ---------       ---------       ---------       ---------
Income before Provision for
  Income Taxes                          $  1,100        $  1,486        $  14,525       $  19,662
                                        =========       =========       =========       =========