THE TOPPS COMPANY, INC. REPORTS FISCAL 2004 FOURTH QUARTER AND FULL YEAR RESULTS


New York,  NY,  April 6, 2004 - The Topps  Company,  Inc.  (Nasdaq:  TOPP) today
reported  financial  results for the fiscal  2004 fourth  quarter and year ended
February 28, 2004.

Net sales in the fiscal 2004 fourth quarter were $69.8 million compared to $65.7
million last year.  Stronger foreign  currencies versus the prior year increased
2004 fourth  quarter  sales by $3.1  million.  Income from  operations  was $2.0
million  compared to $3.0  million in the same period last year.  Net income was
$2.9 million,  or $0.07 per diluted  share,  versus $2.0  million,  or $0.05 per
diluted  share,  in the prior year  period.  Results  for the fiscal 2004 fourth
quarter benefited by $0.04 per diluted share due to a difference in the tax rate
for this year's fourth quarter versus the same quarter in the prior year.

For the twelve  months ended  February 28, 2004,  net sales were $297.3  million
compared to $290.1 million last year.  Stronger  foreign  currencies  versus the
prior year added $9.7  million to full year  fiscal 2004 sales  results.  Income
from  operations  was $14.6  million  compared to $20.8  million last year.  Net
income was $12.7 million,  or $0.31 per diluted share,  versus $16.9 million, or
$0.40 per diluted share, in the prior year.

Confectionery sales declined 13.3% in the fourth quarter resulting in flat sales
for the full fiscal year.  Fourth  quarter  sales in the U.S.  were  impacted by
several factors including  continued softness in wholesale clubs, the effects of
delayed  new  product  introductions,  and a  reduction  in certain  promotional
activity  undertaken by major  retailers  last year.  Domestic  performance  was
partially offset by growth of international  confectionery sales which benefited
from the successful introduction of Juicy Drop Pop.

Entertainment  sales increased 25.1% in the fourth quarter and 4.8% for the full
year.  The addition of WizKids and strong sales of European  sports  sticker and
album products  drove the fourth  quarter and full year increase.  Additionally,
Yu-Gi-Oh!  in Europe and Garbage Pail Kids in the U.S.  performed well.  WizKids
contributed  $4.2  million  in revenue in the fourth  quarter  and  generated  a
pre-tax  loss of $1.0  million  for the  period,  which was a smaller  loss than
previously  anticipated.  U.S.  sports  card sales  declined  in the  quarter as
expected.



Arthur T. Shorin,  Chairman  and CEO of Topps,  commented,  "In fiscal 2004,  we
undertook  a  number  of  strategic   initiatives  to  drive  long-term  Company
performance.   In   Confectionery,   while  financial   results  came  in  below
expectations,  we made significant inroads into branded,  non-lollipop  products
marked by the  introduction of Juicy Bugs, Juicy Drop Chews, and Big Mouth Candy
Spray which  occurred  too late in the fiscal year to  contribute  meaningfully.
Additionally,  distribution  of Juicy  Drop Pops  reached  sufficient  levels to
justify a full television  advertising schedule which began in late February. We
also made  significant  headway in achieving  targeted  distribution  gains in a
number of European markets.

"Within Entertainment, we placed additional focus in Europe on football products
and extended the successful  mini-album  format to new markets and licenses.  In
the U.S., we restructured  the sports  business,  pared down our offerings,  and
reduced  overhead.  While we  experienced a  year-on-year  decline during fiscal
2004,  we fared  considerably  better than our  expectations,  fueled in part by
stronger  basketball sales. We also established a new avenue for growth with the
acquisition  of  WizKids,  which we  continue  to  believe  offers us  long-term
potential by applying its game design capabilities to the Company's overall line
of products."

Mr. Shorin concluded,  "We currently  anticipate a return to operating  earnings
growth in fiscal 2005."

During the fourth  quarter,  the Company paid a cash dividend to shareholders of
$0.04 per share. Additionally, the Company repurchased 63,200 shares of stock at
an average price of $9.06 per share. At February 28, 2004, the Company had $93.8
million in cash and no debt.

The Topps  Company,  Inc.  will host a webcast of its earnings  conference  call
today at 10:00  a.m.,  Eastern  Time.  Investors,  analysts,  and the  media are
invited  to listen to the call live at  www.topps.com.  A replay of the  webcast
will be available on the Company's website for the next 60 days.

Founded  in  1938,  Topps is a  leading  creator  and  marketer  of  distinctive
confectionery and entertainment  products.  The Company's  confectionery  brands
include "Ring Pop," "Push Pop," "Baby Bottle Pop" and "Juicy Drop Pop" lollipops
as well as "Bazooka"  bubble gum. Topps  entertainment  products include trading
cards,  sticker and album  collections,  and collectible  games.  For additional
information, visit www.topps.com. -- more --

This release  contains  forward-looking  statements  pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995. Although the
Company believes the expectations  contained in such forward-looking  statements
are reasonable, it can give no assurance that such expectations will prove to be
correct.  This information may involve risks and uncertainties  that could cause
actual results to differ materially from the forward-looking statements. Factors
that could cause or contribute to such differences  include, but are not limited
to,  factors  detailed  in the  Company's  Securities  and  Exchange  Commission
filings.

                                (Tables Follow)


                    THE TOPPS COMPANY, INC. AND SUBSIDIARIES
                CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
                   (amounts in thousands, except share data)



                                                       (Unaudited)
                                                      Quarter Ended              Year Ended
                                                  February       March      February       March
                                                  28, 2004      1, 2003     28, 2004      1, 2003
                                                  --------      -------     --------      -------
                                                                           
Net Sales                                       $   69,775   $   65,688   $  297,338   $  290,115
Cost of sales                                       47,293       43,533      193,417      188,375
                                                  --------     --------     --------     --------
   Gross Profit on sales                            22,482       22,155      103,921      101,740

Other income (expense)                                 286          322          631          184
Selling, general and administrative expenses        20,769       19,484       89,957       81,142
                                                  --------     --------     --------     --------
   Income from operations                            1,999        2,993       14,595       20,782

Interest income, net                                   497          643        2,426        2,516
                                                  --------     --------     --------     --------
Income before provision for income taxes             2,496        3,636       17,021       23,298

Provision for income taxes                            (424)       1,643        4,326        6,362
                                                  --------     --------     --------     --------
   Net Income                                   $    2,920   $    1,993   $   12,695   $   16,936
                                                  ========     ========     ========     ========

Basic net income per share                            0.07         0.05         0.31         0.41
Diluted net income per share                          0.07         0.05         0.31         0.40

Weighted average shares outstanding - Basic     40,594,000   40,727,000   40,604,000   41,343,000
Weighted average shares outstanding - Diluted   41,557,000   41,380,000   41,515,000   42,065,000





THE TOPPS COMPANY, INC.
CONSOLIDATED BALANCE SHEET HIGHLIGHTS
(Amounts in Thousands)


                                          As of           As of
                                        February          March
                                        28, 2004          1, 2003
                                        --------          -------

Cash and Equivalents                   $  93,837        $ 114,259
Working Capital                          133,299          141,484
Net Property, Plant and Equipment         13,786           14,606
Total Assets                             275,463          262,756
Shareholders' Equity                   $ 211,277        $ 196,768



                                                 SEGMENT INFORMATION
                                                (Amounts in Thousands)


                                                      Quarter Ended             Year Ended
                                                  February      March       February      March
                                                  28, 2004     1, 2003      28, 2004     1, 2003
                                                  --------     -------      --------     -------
                                                                           
Net Sales
---------
Confectionery                                   $   28,027   $   32,326   $  147,254   $  146,901
Entertainment Products                              41,748       33,362      150,084      143,214
                                                  --------     --------     --------     --------
Total                                           $   69,775   $   65,688      297,338      290,115
                                                  ========     ========     ========     ========
Contributed Margin
------------------
Confectionery                                   $    7,241   $   11,124   $   45,734   $   52,101
Entertainment Products                              14,084       10,616       42,467       39,313
                                                  --------     --------     --------     --------
Total                                           $   21,325       21,740       88,201       91,414
                                                  ========     ========     ========     ========


Reconciliation of Contributed Margin
to Income Before Provision for Taxes:
-------------------------------------

Total Contributed Margin                        $   21,325   $   21,740    $  88,201   $   91,414
Unallocated General and Administrative
  Expenses and Manufacturing Overhead              (17,817)     (17,712)     (67,644)     (65,778)
Depreciation & Amortization                        ( 1,795)     ( 1,357)     ( 6,593)     ( 5,038)
Other Income (Expense)                                 286          322          631          184
                                                  --------     --------     --------     --------
Income form Operations                          $    1,999        2,993       14,595       20,782
Interest Income, Net                                   497          643        2,426        2,516
                                                  --------     --------     --------     --------
Income before Provision for Income Taxes        $    2,496        3,636       17,021       23,298
                                                  ========     ========     ========     ========