CONTACTS:


     Cathy Jessup, CFO
     The Topps Company, Inc.
     212.376.0466
         or
     Betsy Brod/Jonathan  Schaffer
     Brod & Schaffer,  LLC
     212.750.5800

     FOR IMMEDIATE  RELEASE

                THE TOPPS COMPANY, INC. ANNOUNCES QUARTERLY CASH DIVIDEND

     New York,  NY, April 7, 2004 - The Topps  Company,  Inc.(Nasdaq:TOPP)
     today  announced  that its Board of Directors  has declared a regular
     quarterly  cash  dividend  of $0.04 per  share,  payable  on May 3, 2004 to
     shareholders of record  on April 19,  2004.

     Founded  in 1938,  Topps is a leading creator and marketer of distinctive
     confectionery and entertainment products.  The Companys  confectionery
     brands include Ring Pop, Push Pop, Baby Bottle  Pop and Juicy Drop Pop
     lollipops  as well as Bazooka  bubble gum. Topps entertainment  products
     include trading cards, sticker and album collections,  and  collectible
     games.  For additional information, visit www.topps.com.


     This release contains forward-looking statements pursuant to
     the safe harbor provisions of the Private Securities  Litigation Reform Act
     of 1995.  Although the Company believes the expectations  contained in such
     forward-looking  statements are  reasonable,  it can give no assurance that
     such  expectations  will prove to be correct.  This information may involve
     risks  and  uncertainties   that  could  cause  actual  results  to  differ
     materially from the forward-looking statements. Factors that could cause or
     contribute to such  differences  include,  but are not limited to,  factors
     detailed in the Company's Securities and Exchange Commission filings.

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