Contacts:
Catherine K. Jessup
The Topps Company, Inc.
212.376.0300

or

Betsy Brod/Jonathan Schaffer
Brod & Schaffer, LLC
212.750.5800

FOR IMMEDIATE RELEASE


                             TOPPS CONFIRMS EU FINE

New York, NY, May 26, 2004 - The Topps Company,  Inc.  (Nasdaq:  TOPP) The Topps
Company, Inc. (Nasdaq: TOPP) confirmed that it has been fined 1.59 million euros
(1.92  million  dollars)  by the  European  Commission  in  connection  with  an
investigation  begun by the  Commission in the year 2000 relating to the sale by
certain  Topps  subsidiaries  of Pokemon  products in Europe.  The  Commission's
investigation had been previously disclosed in the Company's SEC filings.

Founded  in  1938,  Topps is a  leading  creator  and  marketer  of  distinctive
confectionery and entertainment  products.  The Company's  confectionery  brands
include "Ring Pop," "Push Pop," "Baby Bottle Pop" and "Juicy Drop Pop" lollipops
as well as "Bazooka"  bubble gum. Topps  entertainment  products include trading
cards,  sticker  album  collections,   and  collectible  games.  For  additional
information visit www.topps.com.