THE TOPPS COMPANY, INC. REPORTS
                        FISCAL 2005 FIRST QUARTER RESULTS


New York,  NY,  June 24, 2004 - The Topps  Company,  Inc.  (Nasdaq:  TOPP) today
reported financial results for the fiscal 2005 first quarter ended May 29, 2004.

Net sales in the fiscal 2005 first quarter were $88.1 million  compared to $76.0
million last year.  Stronger foreign  currencies versus the prior year increased
2005 first  quarter  sales by $2.8  million.  Income  from  operations  was $5.6
million compared to $4.4 million in last year's first quarter. Net income in the
fiscal 2005 first quarter was $4.1 million,  or $0.10 per diluted share,  versus
$3.5 million,  or $0.08 per diluted share,  last year. Fiscal 2005 first quarter
results include a one-time charge of $1.9 million,  or  approximately  $0.05 per
diluted share, related to a previously disclosed European Commission fine.

Confectionery  net sales were $44.2 million in the fiscal 2005 first quarter,  a
2.9% decline from the  prior-year  period.  In addition to the  continuation  of
certain trends affecting the U.S.  confectionery  industry in general,  sales of
Baby Bottle Pop, which benefited last year from the  introduction of Baby Bottle
Pop with Candy Juice, were below last year's levels.  Partially offsetting these
factors was a favorable  contribution from the further roll-out of two new chewy
candy  brands--Juicy  Bugs and Juicy Drop Chews--and growing sales of Juicy Drop
Pop.

Entertainment sales in the first quarter were $43.9 million, 44% above the first
quarter last year.  This  increase was  attributable  to strong sales of sticker
album collections featuring teams and players participating in the European Cup,
a  tournament  held  every  four  years,  as well as to higher  sales of English
Premier League products.  Entertainment  sales for the period were also impacted
by the inclusion of results from WizKids,  acquired last July, and strong demand
for NBA trading cards.

Arthur T.  Shorin,  Chairman and CEO of Topps,  said,  "We are very pleased with
overall   first  quarter   results,   particularly   in  light  of   challenging
confectionery industry trends including consumer concern over nutrition,  retail
consolidation  resulting in fewer  outlets and  continued  discounting  by large
chocolate  manufacturers.  Within  Entertainment,  a number of positive  factors
contributed to first quarter performance.  Overseas activities were strong, U.S.
sports card sales were above a year ago,  Wacky  Packages  and Garbage Pail Kids
products performed well and WizKids was modestly accretive."

The Company paid its regular  quarterly cash dividend to  shareholders  of $0.04
per share.  Additionally,  the Company repurchased 143,800 shares of stock at an
average price of $8.95 per share. At May 29, 2004, the Company had $96.4 million
in cash and no debt.

The Topps  Company,  Inc.  will host a webcast of its earnings  conference  call
today at 10:00  a.m.,  Eastern  Time.  Investors,  analysts,  and the  media are
invited  to listen to the call live at  www.topps.com.  A replay of the  webcast
will be available on the Company's website for the next 60 days.

Founded  in  1938,  Topps is a  leading  creator  and  marketer  of  distinctive
confectionery and entertainment  products.  The Company's  confectionery  brands
include "Ring Pop," "Push Pop," "Baby Bottle Pop" and "Juicy Drop Pop" lollipops
as well as "Bazooka"  bubble gum. Topps  entertainment  products include trading
cards,  sticker  album  collections,   and  collectible  games.  For  additional
information, visit www.topps.com.

This release  contains  forward-looking  statements  pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995. Although the
Company believes the expectations  contained in such forward-looking  statements
are reasonable, it can give no assurance that such expectations will prove to be
correct.  This information may involve risks and uncertainties  that could cause
actual results to differ materially from the forward-looking statements. Factors
that could cause or contribute to such differences  include, but are not limited
to,  factors  detailed  in the  Company's  Securities  and  Exchange  Commission
filings.


                                 (Tables Follow)



                    THE TOPPS COMPANY, INC. AND SUBSIDIARIES
                 CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
                   (amounts in thousands, except share data)


                                                      (Unaudited)
                                                     Quarter ended

                                                  May             May
                                                29, 2004        31, 2003
                                                --------        --------

Net sales                                       $ 88,089        $ 75,992
Cost of sales                                     54,290          47,868
                                                --------        --------
   Gross profit on sales                          33,799          28,124

Other income (expense)                               433             602
Selling, general and administrative expenses      28,593          24,343
                                                --------        --------
   Income from operations                          5,639           4,383

Interest income, net                                 484           1,034
                                                --------        --------
Income before provision for income taxes           6,123           5,417

Provision for income taxes                         2,021           1,896
                                                --------        --------
   Net income                                   $  4,102        $  3,521
                                                ========        ========


Basic net income per share                          0.10            0.09
Diluted net income per share                        0.10            0.08


Weighted average shares outstanding -Basic      40,567,000      40,694,000
Weighted average shares outstanding -Diluted    41,372,000      41,480,000




                             THE TOPPS COMPANY, INC.
                      CONSOLIDATED BALANCE SHEET HIGHLIGHTS
                             (Amounts in Thousands)


                                           As Of           As of
                                        May 29, 2004    February 28, 2004
                                        ------------    -----------------

Cash and Equivalents                     $   96,373         $   93,837
Working Capital                             134,466            133,299
Net Property, Plant and Equipment            13,627             13,786
Total Assets                                278,802            275,463
Shareholders' Equity                     $  211,610         $  211,277




                                                     SEGMENT INFORMATION
                                                    (Amounts in Thousands)


                                                        Quarter Ended

                                                May 29, 2004    May 31, 2003
                                                ------------    ------------
Net Sales
---------
Confectionery                                     $ 44,207        $ 45,530
Entertainment Products                              43,882          30,462
                                                  --------        --------
Total                                             $ 88,089        $ 75,992
                                                  ========        ========

Contributed Margin
------------------
Confectionery                                     $ 13,002        $ 13,749
Entertainment products                              13,428           7,143
                                                  --------        --------
Total                                             $ 26,430        $ 20,892
                                                  ========        ========


Reconciliation of Contributed Margin
to Income Before Provision for Taxes:
------------------------------------

Total Contributed Margin                          $ 26,430        $ 20,892
Unallocated General and Administrative
  Expenses and Manufacturing Overhead              (19,632)        (15,832)
Depreciation & Amortization                        ( 1,592)        ( 1,279)
Other Income (Expense)                                 433             602
                                                  --------        --------
Income from Operations                               5,639           4,383
Interest Income, Net                                   484           1,034
                                                  --------        --------
Income before Provision for Income Taxes          $  6,123        $  5,417
                                                  ========        ========