FOR IMMEDIATE RELEASE

                         THE TOPPS COMPANY, INC. REPORTS
                       FISCAL 2005 SECOND QUARTER RESULTS

New York, NY, September 23, 2004 - The Topps Company, Inc. (Nasdaq:  TOPP) today
reported  financial  results for the fiscal 2005 second quarter ended August 28,
2004.

Net sales in the fiscal 2005 second quarter were $68.8 million compared to $73.3
million last year.  Stronger foreign  currencies versus the prior year increased
2005 second  quarter  sales by $1.3  million.  Income from  operations  was $4.8
million  compared to $7.6 million in last year's second  quarter.  Net income in
the fiscal 2005 second  quarter was $3.7  million,  or $0.09 per diluted  share,
versus $5.3 million, or $0.13 per diluted share, last year.

For the six months ended August 28, 2004, net sales were $156.9 million compared
to $149.3  million in the same period  last year.  Stronger  foreign  currencies
versus the prior year increased sales for the first six months of fiscal 2005 by
$4.1  million.  Income from  operations  was $10.5  million  compared with $11.9
million in the  prior-year  period.  Net income in the first half of fiscal 2005
was $7.8 million,  or $0.19 per diluted share, versus $8.8 million, or $0.21 per
diluted  share,  last  year.  Results  for the first six  months of fiscal  2005
include a one-time charge of $1.9 million,  or  approximately  $0.05 per diluted
share incurred in the first quarter,  related to a previously disclosed European
Commission fine.

Confectionery net sales were $40.0 million in the fiscal 2005 second quarter,  a
4.8%  decrease from the  prior-year  period.  The decline stems from U.S.  candy
performance,  as the  Company  works to address  the impact of  industry  trends
including retailer consolidation, increased promotional spending including price
discounting and childhood nutritional concerns.

Entertainment  sales in the second quarter were $28.8 million,  representing  an
8.0% decline from the prior year's quarter.  The decrease was largely a function
of the  Company's  decision  not to  release  hockey  cards  due to  uncertainty
regarding the NHL season and  difficult  comparisons  to last year's  basketball
sales,  which  benefited  from a  highly  anticipated  rookie  class.  Sales  of
non-sports  Entertainment products were principally driven by Lord of the Rings,
Garbage  Pail Kids,  Pokemon and  Yu-Gi-Oh.  These sales,  combined  with a full
quarter's contribution from WizKids, partially offset the decline in U.S. sports
cards.

Arthur  T.  Shorin,  Chairman  and CEO of  Topps,  commented,  "We are  actively
addressing  the  challenges  we face in the  U.S.  confectionery  business.  For
example,  in  response  to trade  consolidation,  we are in the final  stages of
realigning our sales organization to focus additional  resources on accounts and
distribution channels that offer the greatest growth potential. As part of a new
go-to-market  strategy,  we are  reviewing  our  mix of  advertising  and  trade
spending dollars and will be testing promotional pricing programs.  With respect
to  nutritional  issues,  we have been  conducting  research  with  children and
parents to determine  more precisely  their  concerns.  Additionally,  packaging
changes have  recently  been made to highlight the juice content and lack of fat
in our products."

Mr.  Shorin  continued,  "On the  product  development  side,  Juicy Drop Pop, a
relatively new confectionery item for Topps, is demonstrating  strength in terms
of consumer  takeaway and should  benefit from ongoing  distribution  gains.  In
addition,  we are continuing our product  refreshment  and  enhancement  efforts
across all of our core brands in an effort to support their vitality."

"Turning to the Entertainment segment of our business, we are working to develop
products  with greater  interactivity  that  leverage our sports  expertise.  In
addition,  we  continue  to build  upon our  successful  non-sports  franchises,
including  Garbage  Pail Kids,  now in its third series in the U.S. and recently
launched  in  France,  as well as Wacky  Packages  which was  reintroduced  last
quarter and will be  supported by  advertising  in the third  quarter.  Finally,
WizKids which outperformed our expectations for the second quarter, has recently
introduced  "Pirates  of the  Spanish  Main," the  world's  first  constructible
strategy  game.  Pirates is showing  good  promise  among  gaming  enthusiasts,"
concluded Mr. Shorin.




During the quarter,  the Company  paid its regular  quarterly  cash  dividend to
shareholders of $0.04 per share.  Additionally,  the Company repurchased 206,600
shares of stock at an average price of $9.22 per share.  At August 28, 2004, the
Company had $110.6 million in cash and no debt.

The Topps  Company,  Inc.  will host a webcast of its earnings  conference  call
today at 10:00  a.m.,  Eastern  Time.  Investors,  analysts,  and the  media are
invited  to listen to the call live at  www.topps.com.  A replay of the  webcast
will be available on the Company's website for the next 60 days.


Founded  in  1938,  Topps is a  leading  creator  and  marketer  of  distinctive
confectionery and entertainment  products.  The Company's  confectionery  brands
include "Ring Pop," "Push Pop," "Baby Bottle Pop" and "Juicy Drop Pop" lollipops
as well as "Bazooka"  bubble gum. Topps  entertainment  products include trading
cards,  sticker  album  collections,   and  collectible  games.  For  additional
information, visit www.topps.com.


This release  contains  forward-looking  statements  pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995. Although the
Company believes the expectations  contained in such forward-looking  statements
are reasonable, it can give no assurance that such expectations will prove to be
correct.  This information may involve risks and uncertainties  that could cause
actual results to differ materially from the forward-looking statements. Factors
that could cause or contribute to such differences  include, but are not limited
to,  factors  detailed  in the  Company's  Securities  and  Exchange  Commission
filings. (Tables Follow)



                                (Tables Follow)


                    THE TOPPS COMPANY, INC. AND SUBSIDIARIES
                CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
                   (amounts in thousands, except share data)



                                                       (Unaudited)               (Unaudited)
                                                  Thirteen weeks ended     Twenty six weeks ended
                                                   August       August       August        August
                                                  28, 2004     30, 2003     28, 2004     30, 2003
                                                  --------     --------     --------      -------
                                                                           
Net Sales                                       $   68,781   $   73,319   $  156,870   $  149,311
Cost of sales                                       42,501       44,560       96,791       92,428
                                                  --------     --------     --------     --------
   Gross Profit on sales                            26,280       28,759       60,079       56,883

Other income (expense)                                 411          342          844          944
Selling, general and administrative expenses        21,879       21,543       50,472       45,886
                                                  --------     --------     --------     --------
   Income from operations                            4,812        7,558       10,451       11,941

Interest income, net                                   557          450        1,041        1,484
                                                  --------     --------     --------     --------
Income before provision for income taxes             5,369        8,008       11,492       13,425

Provision for income taxes                           1,714        2,736        3,735        4,632
                                                  --------     --------     --------     --------
   Net Income                                   $    3,655   $    5,272   $    7,757   $    8,793
                                                  ========     ========     ========     ========


Basic net income per share                            0.09         0.13         0.19         0.22
Diluted net income per share                          0.09         0.13         0.19         0.21


Weighted average shares outstanding - Basic     40,459,000   40,605,000   40,513,000   40,650,000
Weighted average shares outstanding - Diluted   41,511,000   41,386,000   41,565,000   41,433,000





                            THE TOPPS COMPANY, INC.
                     CONSOLIDATED BALANCE SHEET HIGHLIGHTS
                             (Amounts in Thousands)



                                          As of                 As of
                                     August 28, 2004       February 28, 2004
                                     ---------------       -----------------

Cash and Equivalents                    $ 110,599             $  93,837
Working Capital                           135,620               133,299
Net Property, Plant and Equipment          13,022                13,786
Total Assets                              274,168               275,463
Shareholders' Equity                      211,604               211,277



                                                 SEGMENT INFORMATION
                                                (Amounts in Thousands)


                                                  Thirteen weeks ended     Twenty six weeks ended
                                                   August       August        August      August
                                                  28, 2004     30, 2003      28, 2004    30, 2003
                                                  --------     --------      --------    --------
                                                                           
Net Sales
---------
Confectionery                                   $   39,982   $   42,008   $   84,189   $   87,538
Entertainment Products                              28,799       31,311       72,681       61,773
                                                  --------     --------     --------     --------
Total                                           $   68,781   $   73,319   $  156,870   $  149,311
                                                  ========     ========     ========     ========
Contributed Margin
------------------
Confectionery                                   $   15,777   $   15,491   $   28,779   $   29,260
Entertainment Products                               8,998       10,276       22,426       17,399
                                                  --------     --------     --------     --------
Total                                           $   24,775   $   25,767   $   51,205   $   46,659
                                                  ========     ========     ========     ========


Reconciliation of Contributed Margin
to Income Before Provision for Taxes:
-------------------------------------

Total Contributed Margin                        $   24,775   $   25,767    $  51,205   $   46,659
Unallocated General and Administrative
  Expenses and Manufacturing Overhead              (18,805)     (16,986)     (38,437)     (32,818)
Depreciation & Amortization                        ( 1,569)     ( 1,565)     ( 3,161)     ( 2,844)
Other Income (Expense)                                 411          342          844          944
                                                  --------     --------     --------     --------
Income form Operations                               4,812        7,558       10,451       11,941
Interest Income, Net                                   557          450        1,041        1,484
                                                  --------     --------     --------     --------
Income before Provision for Income Taxes        $    5,369        8,008       11,492       13,425
                                                  ========     ========     ========     ========