FOR IMMEDIATE RELEASE

                         THE TOPPS COMPANY, INC. REPORTS
                        FISCAL 2005 THIRD QUARTER RESULTS

New York,  NY, January 6, 2005 - The Topps Company,  Inc.  (Nasdaq:  TOPP) today
reported  financial results for the fiscal 2005 third quarter ended November 27,
2004.

Net sales in the fiscal 2005 third quarter were $70.7 million  compared to $78.5
million last year.  Stronger foreign  currencies versus the prior year increased
2005 third  quarter  sales by $1.4  million.  Income  from  operations  was $3.2
million  compared to $655,000 in last year's  third  quarter.  Net income in the
fiscal 2005 third quarter was $2.8 million,  or $0.07 per diluted share,  versus
$982,000,  or $0.02 per diluted share,  last year.  Profitability in last year's
third quarter was impacted by a $3 million pre-tax,  or $0.05 per share, loss at
WizKids.

For the nine months  ended  November  27,  2004,  net sales were $227.5  million
compared  to $227.8  million  in the same  period  last year.  Stronger  foreign
currencies  versus the prior year  increased  sales for the first nine months of
fiscal 2005 by $5.4 million.  Income from operations was $13.7 million  compared
to $12.6 million in the prior-year  period.  Net income in the first nine months
of fiscal  2005 was $10.5  million,  or $0.26 per  diluted  share,  versus  $9.8
million,  or $0.23 per  diluted  share,  last year.  Results  for the first nine
months  of  fiscal  2005  include  a  one-time   charge  of  $1.9  million,   or
approximately $0.05 per diluted share incurred in the fiscal 2005 first quarter,
related to a previously disclosed European Commission fine.

Confectionery  net sales were $29.0  million  in the fiscal  2005 third  quarter
compared to $31.8 million in the prior-year period.  Confectionery  results were
impacted  primarily  by  continued  softness in Baby Bottle Pop, a reduction  in
sales of Flip N' Dip in  Japan,  and the  ongoing  effect of  domestic  industry
factors including  retailer  consolidation and childhood  nutritional  concerns.
During the third  quarter,  the Company  introduced  Push Pop in Argentina  with
encouraging  early results and secured  national  distribution of Juicy Drop Pop
with major retail accounts in the U.S.


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TOPP - Third Quarter Fiscal 2005 Financial Results
Page Two


Arthur T. Shorin, Chairman and CEO of Topps, commented,  "We are working hard to
address the challenges in the domestic candy  business.  As an example,  we have
consolidated  our broker network  across the U.S. as part of a new  go-to-market
strategy that will provide us with greater  leverage,  enhanced retail coverage,
and  improved  convenience  store  distribution.  We  are  also  developing  new
television  ads for Baby Bottle Pop,  Ring Pop, and Push Pop. On the new product
front,  we have made  significant  distribution  gains on Juicy Drop Pop,  began
shipments  of Bazooka  Booster in the U.K.  during  the third  quarter,  and are
receiving positive trade acceptance to our early solicitation  efforts in Europe
on Crunchy Snakes Candy."

Entertainment sales in the third quarter were $41.7 million versus $46.7 million
in the prior-year period.  Third quarter results reflect declines in U.S. sports
card products and the  Company's  previously  announced  decision to not release
hockey  cards in light of the NHL's  labor  issues  this  year.  Sports  product
performance  benefited  from sales of a Boston Red Sox World  Series gift set as
well as earlier shipments of Italian football products.

Also within Entertainment,  WizKids reported lower sales, but was profitable for
the quarter.  Non-sports  publishing  benefited  from releases  including  World
Wrestling  Entertainment,  Barbie,  and Star Wars products  partially  offset by
lower Yu-Gi-Oh sales year-on-year.

Mr. Shorin continued,  "Our  Entertainment  business is opportunistic by nature,
and we continue to pursue  prospects  as  appropriate.  WizKids'  Pirates of the
Spanish Main,  the world's  first  constructible  strategy  game, is now in full
distribution  in gaming stores with testing  underway in broader  channels.  The
game enjoyed  strong  sell-through  in the third  quarter,  and we are currently
planning a new release for next year. We are also  exploring  trading card games
with future product  launches  planned  including a baseball product this coming
spring."

During the quarter,  the Company  paid its regular  quarterly  cash  dividend to
shareholders of $0.04 per share.  Additionally,  the Company  repurchased 94,000
shares of stock at an average  price of $9.76 per share.  At November  27, 2004,
the Company had $116.7 million in cash and no debt.

The Topps  Company,  Inc.  will host a webcast of its earnings  conference  call
today at 10:00  a.m.,  Eastern  Time.  Investors,  analysts,  and the  media are
invited  to listen to the call live at  www.topps.com.  A replay of the  webcast
will be available on the Company's website for the next 60 days.


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TOPP - Third Quarter Fiscal 2005 Financial Results
Page Three

Founded  in  1938,  Topps is a  leading  creator  and  marketer  of  distinctive
confectionery and entertainment  products.  The Company's  confectionery  brands
include "Ring Pop," "Push Pop," "Baby Bottle Pop" and "Juicy Drop Pop" lollipops
as well as "Bazooka"  bubble gum. Topps  entertainment  products include trading
cards,  sticker  album  collections,   and  collectible  games.  For  additional
information, visit www.topps.com.

This release  contains  forward-looking  statements  pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995. Although the
Company believes the expectations  contained in such forward-looking  statements
are reasonable, it can give no assurance that such expectations will prove to be
correct.  This information may involve risks and uncertainties  that could cause
actual results to differ materially from the forward-looking statements. Factors
that could cause or contribute to such differences  include, but are not limited
to,  factors  detailed  in the  Company's  Securities  and  Exchange  Commission
filings.

                                 (Tables Follow)





                    THE TOPPS COMPANY, INC. AND SUBSIDIARIES
                CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
                   (amounts in thousands, except share data)



                                                       (Unaudited)              (Unaudited)
                                                  Thirteen weeks ended    Thirty-nine weeks ended
                                                  November     November    November      November
                                                  27, 2004     29, 2003    27, 2004      29, 2003
                                                  --------     --------     --------      -------
                                                                                  
Net Sales                                       $   70,650   $   78,470   $  227,520   $  227,781
Cost of sales                                       46,990       54,148      143,781      146,576
                                                  --------     --------     --------     --------
   Gross Profit on sales                            23,660       24,322       83,739       81,205

Other income (expense)                                 (54)        (402)         790          542
Selling, general and administrative expenses        20,378       22,265       70,850       69,151
                                                  --------     --------     --------     --------
   Income from operations                            3,228          655       13,679       12,596

Interest income, net                                   883          445        1,924        1,929
                                                  --------     --------     --------     --------
Income before provision for income taxes             4,111        1,100       15,603       14,525

Provision for income taxes                           1,320          118        5,055        4,750
                                                  --------     --------     --------     --------
   Net Income                                   $    2,791   $      982   $   10,548   $    9,775
                                                  ========     ========     ========     ========


Basic net income per share                            0.07         0.02         0.26         0.24
Diluted net income per share                          0.07         0.02         0.26         0.23


Weighted average shares outstanding - Basic     40,412,000   40,530,000   40,482,000   40,610,000
Weighted average shares outstanding - Diluted   41,253,000   41,822,000   41,280,000   41,726,000





                            THE TOPPS COMPANY, INC.
                     CONSOLIDATED BALANCE SHEET HIGHLIGHTS
                             (Amounts in Thousands)



                                          As of                 As of
                                     November 27, 2004     February 28, 2004
                                     -----------------     -----------------

Cash and Equivalents                    $ 116,703             $  93,837
Working Capital                           143,252               133,299
Net Property, Plant and Equipment          12,521                13,786
Total Assets                              282,253               275,463
Shareholders' Equity                      215,991               211,277



                                                 SEGMENT INFORMATION
                                                (Amounts in Thousands)


                                                  Thirteen weeks ended     Thirty-nine weeks ended
                                                  November     November      November    November
                                                  27, 2004     29, 2003      27, 2004    29, 2003
                                                  --------     --------      --------    --------
                                                                                 
Net Sales
---------
Confectionery                                   $   28,992   $   31,819   $  113,181   $  119,357
Entertainment Products                              41,658       46,651      114,339      108,424
                                                  --------     --------     --------     --------
Total                                           $   70,650   $   78,470   $  227,520   $  227,781
                                                  ========     ========     ========     ========
Contributed Margin
------------------
Confectionery                                   $    8,885   $    9,253   $   37,664   $   38,493
Entertainment Products                              12,923       10,964       35,349       28,383
                                                  --------     --------     --------     --------
Total                                           $   21,808   $   20,217   $   73,013   $   66,876
                                                  ========     ========     ========     ========


Reconciliation of Contributed Margin
to Income Before Provision for Taxes:
-------------------------------------

Total Contributed Margin                        $   21,808   $   20,217    $  73,013   $   66,876 
Unallocated General and Administrative
  Expenses and Manufacturing Overhead              (16,970)     (17,206)     (55,407)     (50,024)
Depreciation & Amortization                        ( 1,556)     ( 1,954)     ( 4,717)     ( 4,798)
Other Income (Expense)                                 (54)        (402)         790          542 
                                                  --------     --------     --------     -------- 
Income from Operations                               3,228          655       13,679       12,596 
Interest Income, Net                                   883          445        1,924        1,929 
                                                  --------     --------     --------     -------- 
Income before Provision for Income Taxes        $    4,111   $    1,100    $  15,603   $   14,525 
                                                  ========     ========     ========     ========