FOR IMMEDIATE RELEASE


                   THE TOPPS COMPANY, INC. REPORTS FISCAL 2005
                       FOURTH QUARTER AND YEAR-END RESULTS


New York,  NY,  April 7, 2005 - The Topps  Company,  Inc.  (Nasdaq:  TOPP) today
reported  financial  results for the fiscal  2005 fourth  quarter and year ended
February 26, 2005.

Net sales in the fiscal 2005 fourth quarter were $68.3 million compared to $69.6
million last year. Stronger foreign currencies versus the prior year contributed
$1.2 million to 2005 fourth  quarter  sales.  The Company  generated a loss from
operations  of $1.7  million  compared to income of $2.0  million in last year's
fourth  quarter.  Net income in the fiscal 2005 fourth quarter was $451,000,  or
$0.01 per diluted share,  versus $2.9 million,  or $0.07 per diluted share, last
year.  Results for the fiscal 2005 fourth  quarter were  impacted by weakness in
the  Entertainment  segment  and  increases  in  overhead  stemming  from higher
professional  fees. These factors were partially offset by improved  performance
of the Confectionery segment and a favorable tax rate.

For the year ended February 26, 2005, net sales were $295.9 million  compared to
$297.3  million last year.  Stronger  foreign  currencies  versus the prior year
increased  fiscal 2005 sales by $6.6 million.  Income from  operations was $12.0
million  compared  to $14.6  million in the  prior-year  period.  Net income for
fiscal 2005 was $11.0 million, or $0.27 per diluted share, versus $12.7 million,
or $0.31 per  diluted  share,  last  year.  Results  for fiscal  2005  include a
one-time  charge of $1.9  million,  or  approximately  $0.05 per diluted  share,
incurred  in the fiscal 2005 first  quarter  related to a  previously  disclosed
European Commission fine.

Confectionery  net sales  increased  9.9% to $30.6  million in the  fiscal  2005
fourth quarter compared to $27.8 million in the prior-year  period. For the full
year,  Confectionery  net sales declined 2.3% to $143.8 million.  Fourth quarter
sales increases were attributable to expanded distribution of Juicy Drop Pop, as
well as some  pipeline  fill in advance of certain  promotional  activity on the
brand, earlier shipment of Easter products due to the timing of the holiday this
year,  gains in Ring Pop sales to wholesale  clubs and initial  sales of Crunchy
Snakes candy recently launched in Europe.

Entertainment  sales  declined  9.5% to $37.8  million in the fiscal 2005 fourth
quarter from $41.7 million in the  prior-year  period.  Full year  Entertainment
sales increased 1.3% to $152.1 million.  Fourth quarter Entertainment sales were
impacted by weakness in European sports products.  Additionally, year ago fourth
quarter results  benefited from strong sales of Yu-Gi-Oh!  products in Europe as
well as from Garbage  Pail Kids, a  company-created  brand,  which  continues to
contribute to results  although at lower levels.  World Wrestling  Entertainment
products in Europe performed well in the recent period.

Topps sports cards showed sales improvement  versus the prior-year period due to
additional  football and baseball  releases,  albeit at lower  margins.  WizKids
sales  grew  24%  as a  result  of  a  broadened  product  line  highlighted  by
encouraging sales of Pirates products.

Arthur T.  Shorin,  Chairman and CEO of Topps,  commented,  "We are pleased with
fourth  quarter  Confectionery  results as well as WizKids  recent  performance.
Overall  results in the  quarter,  however,  were  disappointing  in part due to
European  sports  and the lack of a strong  licensed  property  in the period as
compared with last year."



TOPPS - FOURTH QUARTER AND FULL YEAR FISCAL 2005 FINANCIAL RESULTS
Page Two


Mr. Shorin  continued,  "Nonetheless,  during the quarter,  we continued  taking
action consistent with our strategic review. We reinstated  advertising  dollars
in our Confectionery business which, while impacting near-term profitability, is
important to driving lasting  consumer demand for our brands.  Additionally,  we
consolidated  our broker  network to improve  distribution  and increase  retail
coverage,  particularly  in the  grocery and  convenience  store  channels,  and
maintained a focus on creating new products.

"Looking  ahead,  we  are  implementing   measures  to  further  strengthen  our
operations.  In this regard, we are undertaking a second phase of study aimed at
our business processes,  methods, and procedures.  Additionally,  we are testing
new product  concepts in our U.S. sports and WizKids  businesses with the intent
of enhancing our portfolio,  broadening our demographic reach and appealing more
to  children.  We are also  taking  steps to revamp and  streamline  our product
development processes which will benefit from a more systematic approach."

Mr. Shorin concluded,  "We currently expect to produce  year-over-year  top line
growth  in  fiscal  2006.  Investment  spending  associated  with  the  outlined
initiatives will most likely lead to operating  earnings  comparable with fiscal
2005."

During the fourth quarter,  the Company paid its regular quarterly cash dividend
to shareholders of $0.04 per share. At February 26, 2005, the Company had $106.4
million in cash and marketable securities and no debt.

The Topps  Company,  Inc.  will host a webcast of its earnings  conference  call
today at 10:00  a.m.,  Eastern  Time.  Investors,  analysts,  and the  media are
invited  to listen to the call live at  www.topps.com.  A replay of the  webcast
will be available on the Company's website for the next 60 days.

Founded  in  1938,  Topps is a  leading  creator  and  marketer  of  distinctive
confectionery and entertainment  products.  The Company's  confectionery  brands
include "Ring Pop," "Push Pop," "Baby Bottle Pop" and "Juicy Drop Pop" lollipops
as well as "Bazooka"  bubble gum. Topps  entertainment  products include trading
cards,  sticker  album  collections,   and  collectible  games.  For  additional
information, visit www.topps.com.

This release  contains  forward-looking  statements  pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995. Although the
Company believes the expectations  contained in such forward-looking  statements
are reasonable, it can give no assurance that such expectations will prove to be
correct.  This information may involve risks and uncertainties  that could cause
actual results to differ materially from the forward-looking statements. Factors
that could cause or contribute to such differences  include, but are not limited
to,  factors  detailed  in the  Company's  Securities  and  Exchange  Commission
filings.

                                 (Tables Follow)


                    THE TOPPS COMPANY, INC. AND SUBSIDIARIES
                CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
                   (amounts in thousands, except share data)



                                                       (Unaudited)
                                                  Thirteen weeks ended     Fifty two weeks ended
                                                  February     February    February      February
                                                  26, 2005     28, 2004    26, 2005      28, 2004
                                                  --------     --------     --------      -------
                                                                                  
Net Sales                                       $   68,345   $   69,557   $  295,865   $  297,338
Cost of sales                                       46,886       46,841      190,667      193,417
                                                  --------     --------     --------     --------
   Gross profit on sales                            21,459       22,716      105,198      103,921

Other income (expense)                                 885           89        1,675          631
Selling, general and administrative expenses        24,056       20,806       94,906       89,957
                                                  --------     --------     --------     --------
   Income from operations                           (1,712)       1,999       11,967       14,595

Interest income, net                                   781          497        2,706        2,426
                                                  --------     --------     --------     --------
Income before provision for income taxes              (931)       2,496       14,673       17,021

Provision for income taxes                          (1,382)        (424)       3,674        4,326
                                                  --------     --------     --------     --------
   Net Income                                   $      451   $    2,920   $   10,999   $   12,695
                                                  ========     ========     ========     ========


Basic net income per share                            0.01         0.07         0.27         0.31
Diluted net income per share                          0.01         0.07         0.27         0.31


Weighted average shares outstanding - Basic     40,440,000   40,594,000   40,471,000   40,604,000
Weighted average shares outstanding - Diluted   41,275,000   41,083,000   41,327,000   41,515,000





                            THE TOPPS COMPANY, INC.
                     CONSOLIDATED BALANCE SHEET HIGHLIGHTS
                             (Amounts in Thousands)



                                                   As of           As of
                                                 February        February
                                                 26, 2005        28, 2004
                                                 --------        --------

Cash and Equivalents                            $  36,442       $  56,959
Investments                                        69,955          36,878
Working Capital                                   138,339         133,299
Net Property, Plant and Equipment                  12,553          13,786
Total Assets                                      286,382         275,463
Shareholders' Equity                              215,142         211,277



                                                 SEGMENT INFORMATION
                                                (Amounts in Thousands)


                                                  Thirteen weeks ended      Fifty two weeks ended
                                                  February     February      February    February
                                                  26, 2005     28, 2004      26, 2005    28, 2004
                                                  --------     --------      --------    --------
                                                                                  
Net Sales
---------
Confectionery                                   $   30,582   $   27,831   $  143,762   $  147,188
Entertainment Products                              37,763       41,726      152,103      150,150
                                                  --------     --------     --------     --------
Total                                           $   68,345   $   69,557   $  295,865   $  297,338
                                                  ========     ========     ========     ========
Contributed Margin
------------------
Confectionery                                   $    9,117   $    7,241   $   46,781   $   45,734
Entertainment Products                               9,786       14,084       45,135       42,467
                                                  --------     --------     --------     --------
Total                                           $   18,903   $   21,325   $   91,916   $   88,201
                                                  ========     ========     ========     ========


Reconciliation of Contributed Margin
to Income Before Provision for Taxes:
-------------------------------------

Total Contributed Margin                        $   18,903   $   21,325    $  91,916   $   88,201
Unallocated General and Administrative
  Expenses and Manufacturing Overhead              (19,956)     (17,620)     (75,363)     (67,644)
Depreciation & Amortization                        ( 1,544)     ( 1,795)     ( 6,261)     ( 6,593)
Other Income (Expense)                                 885           89        1,675          631 
                                                  --------     --------     --------     -------- 
Income from Operations                             ( 1,712)       1,999       11,967       14,595 
Interest Income, Net                                   781          497        2,706        2,426 
                                                  --------     --------     --------     -------- 
Income before Provision for Income Taxes        $  (   931)  $    2,496    $  14,673   $   17,021 
                                                  ========     ========     ========     ========