SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                    Form 8-K

                                 CURRENT REPORT
     Pursuant to Section 13 OR 15(d) of The Securities Exchange Act of 1934


Date of Report:  May 17, 2005


                            The Topps Company, Inc.
             (Exact name of registrant as specified in its charter)



    Delaware                     001-15817               95-1567322
(State or other            (Commission File No.)      (I.R.S. Employer
jurisdiction of                                       Identification No.)
corporation


   One Whitehall, New York, NY                             10004
(Address of principal executive offices)                 (Zip Code)

Registrant's telephone number, including area code     (212) 376-0300


                                       N/A
         (Former name or former address, if changed since last report)

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Check  the  appropriate  box  below  if the  Form  8-K  filing  is  intended  to
simultaneously  satisfy the filing obligation of the registrant under any of the
following provisions:

[ ]  Written communications  pursuant to Rule 425 under the Securities Act (17
       CFR 230.425)

[X]  Soliciting  material pursuant to Rule 14a-12 under the Exchange Act (17 CFR
     240.14a-12)

[ ]  Pre-commencement  communications  pursuant  to Rule  14d-2(b)  under  the
     Exchange Act (17 CFR 240.14d-2(b))

[ ]  Pre-commencement  communications  purusuant to Rule  13e-4(c)  under the
     Exchange Act (17 CRF240.13e-4(c))

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                                   SIGNATURE

Pursuant to the  requirements  of the Securities Act of 1934, the registrant has
duly caused this report to be signed on its behalft by the undersigned  hereunto
duly authorized.

                                                THE TOPPS COMPANY
                                                -----------------
                                                    Registrant

                                                By:  /s/ Catherine K. Jessup
                                                ----------------------------
                                                     Catherine K. Jessup
                                               Vice President CFO & Treasurer


Date:  May 17, 2005



FOR IMMEDIATE RELEASE


The Topps Company,  Inc.  Responds to Market Rumors NEW YORK, May 17, 2005-- The
Topps  Company,  Inc.  (TOPP) today made the following  statement in response to
market rumors:

In 2004,  the Board of Directors of The Topps Company  authorized  management to
retain an outside  consulting firm to conduct a thorough strategic review of its
domestic businesses,  and to help develop  opportunities to increase shareholder
value.

As an  outgrowth  of that  strategic  review,  in early 2005 the Board  retained
Lehman Brothers to study various alternatives, including without limitation, the
evaluation  of a sale of the  Company's  confectionery  business.  That study is
ongoing. However, no decision has been made at this point as to whether any sale
or other transaction will be pursued.

Additionally, the Board also authorized the outside consulting firm to conduct a
second phase of the strategic review focused on improving operational processes,
methods and procedures across the entire business,  domestic and  international.
That review is expected to be completed in the next 90 days.

As previously disclosed,  the Company suspended its stock repurchases during its
fiscal fourth quarter and will continue in that mode until a public announcement
regarding repurchases is made. Moreover, the Company does not intend to make any
further  comments  in response  to rumors  concerning  any asset sale or similar
transaction unless a definitive agreement about such an event has been executed.


IMPORTANT ADDITIONAL INFORMATION WILL BE FILED WITH THE SEC

Topps will be filing a proxy  statement with a White proxy card for the election
of  directors  nominated  by the  Board of  Directors  with the  Securities  and
Exchange  Commission  (SEC).  TOPPS  STOCKHOLDERS  ARE  URGED TO READ THE  PROXY
STATEMENT  FILED WITH THE  SECURITIES  AND EXCHANGE  COMMISSION  WHEN IT BECOMES
AVAILABLE BECAUSE IT WILL CONTAIN IMPORTANT INFORMATION.

Investors will be able to obtain free copies of the Proxy  Statement  filed with
the SEC by Topps through the website  maintained by the SEC at  www.sec.gov.  In
addition,  investors  will be able to obtain free copies of the Proxy  Statement
from Topps by contacting Corporate Secretary,  c/o The Topps Company,  Inc., One
Whitehall Street, New York, NY 10004.

Topps and its directors and executive  officers will be soliciting  proxies from
stockholders  of The Topps  Company  Inc.  in  connection  with the  election of
directors  nominated by the Board of  Directors.  Information  concerning  these
participants  and their interests in the  solicitation  will be set forth in the
proxy statement regarding the election of directors when it is filed with SEC.



ABOUT THE TOPPS COMPANY, INC.

Founded  in  1938,  Topps is a  leading  creator  and  marketer  of  distinctive
confectionery and entertainment  products.  The Company's  confectionery  brands
include "Ring Pop," "Push Pop," "Baby Bottle Pop" and "Juicy Drop Pop" lollipops
as well as "Bazooka"  bubble gum. Topps  entertainment  products include trading
cards,  sticker  album  collections,   and  collectible  games.  For  additional
information, visit http://www.topps.com.


This release  contains  forward-looking  statements  pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995. Although the
Company believes the expectations  contained in such forward looking  statements
are reasonable, it can give no assurance that such expectations will prove to be
correct.  This information may involve risks and uncertainties  that could cause
actual results to differ materially from the forward-looking statements. Factors
that could cause or contribute to such differences  include, but are not limited
to,  factors  detailed  in the  Company's  Securities  and  Exchange  Commission
filings.