THE TOPPS COMPANY, INC. REPORTS FISCAL 2006
                              FIRST QUARTER RESULTS

New York,  NY,  June 28, 2005 - The Topps  Company,  Inc.  (Nasdaq:  TOPP) today
reported financial results for the fiscal 2006 first quarter ended May 28, 2005.

Net sales in the fiscal 2006 first quarter were $78.9 million  compared to $88.1
million last year. Stronger foreign currencies versus the prior year contributed
$1.5 million to 2006 first quarter  sales.  Income from  operations was $397,000
compared to $5.6 million last year.  Net income in the fiscal 2006 first quarter
was $897,000,  or $0.02 per diluted  share,  versus $4.1  million,  or $0.10 per
diluted share,  last year. Fiscal 2005 first quarter results included a one-time
charge of $1.9 million, or approximately  $0.05 per diluted share,  related to a
European Commission fine.

Profitability  for the current period was impacted  significantly by softness in
U.S. and European  sports,  as expected.  Professional  fees associated with the
recently resolved proxy fight, settlement of the Media Technologies  litigation,
and strategic business initiatives were also factors.

Confectionery  net sales were  essentially  flat at $44.0  million in the fiscal
2006 first  quarter,  a 0.4%  decline  compared to $44.2  million in last year's
first  quarter.  Net sales in the period  benefited from  distribution  gains of
Juicy Drop Pop in the U.S., supported by new packaging and increased advertising
as well as new  product  introductions.  Gains were  offset by the timing of the
Easter holiday this year and the discontinuation of Juicy Bugs and Juicy Chews.

Entertainment net sales declined 20.6% to $34.8 million in the fiscal 2006 first
quarter from $43.9 million in the prior-year  period,  reflecting the absence of
sales  related to the  European  Cup held once every four years,  lower sales of
other European sports  products,  and continuing  softness in U.S. sports cards.
These  declines were  partially  offset by strength in non-sports  Entertainment
products   including  Star  Wars  in  the  U.S.  and  Europe,   World  Wrestling
Entertainment in Italy, and WizKids constructible strategy games.

Arthur T.  Shorin,  Chairman  and CEO of  Topps,  commented,  "During  the first
quarter, we rolled out certain confectionery products to new markets,  continued
to work at implementing our new go-to-market strategy for the segment, and began
developing  an  exciting  program  to  build  the  Bazooka  brand  that  will be
introduced early next year. Sports products  declined,  as noted, but efforts in
connection  with  product   proliferation   issues  were  actively  pursued.  As
anticipated,  sales of non-sports  publishing products and Pirates constructible
strategy games fared well in the first quarter.

Mr. Shorin continued,  "We remain focused upon doing the right things to improve
long-term  performance and build shareholder value. These include completing the
final phase of in-depth business reviews with outside consultants and continuing
the  exploration  of  strategic  alternatives,  previously  announced,  which we
initiated with Lehman Brothers this past February.
 
Mr. Shorin  concluded,  "First  quarter  results do not diminish our  confidence
about  achieving the full year plan we outlined at the beginning of fiscal 2006.
I anticipate  increasingly  better  performance from the  Confectionery  segment
during the second half.  Further,  Entertainment  activities,  including WizKids
introductions  and a  national  roll  out  of  TV  advertising  featuring  Wacky
Packages, are quite promising."

During the first quarter,  the Company paid its regular  quarterly cash dividend
to  shareholders  of $0.04 per share.  At May 28,  2005,  the  Company had $92.9
million in cash and marketable securities and no debt.

The Topps  Company,  Inc.  will host a webcast of its earnings  conference  call
today at 10:00  a.m.,  Eastern  Time.  Investors,  analysts,  and the  media are
invited  to listen to the call live at  www.topps.com.  A replay of the  webcast
will be available on the Company's website for the next 60 days.

Founded  in  1938,  Topps is a  leading  creator  and  marketer  of  distinctive
confectionery and entertainment  products.  The Company's  confectionery  brands
include "Ring Pop," "Push Pop," "Baby Bottle Pop" and "Juicy Drop Pop" lollipops
as well as "Bazooka"  bubble gum. Topps  entertainment  products include trading
cards,  sticker  album  collections,   and  collectible  games.  For  additional
information, visit www.topps.com.

This release  contains  forward-looking  statements  pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995. Although the
Company believes the expectations  contained in such forward-looking  statements
are reasonable, it can give no assurance that such expectations will prove to be
correct.  This information may involve risks and uncertainties  that could cause
actual results to differ materially from the forward-looking statements. Factors
that could cause or contribute to such differences  include, but are not limited
to,  factors  detailed  in the  Company's  Securities  and  Exchange  Commission
filings.

                                 (Tables Follow)




                    THE TOPPS COMPANY, INC. AND SUBSIDIARIES
                     CONSOLIDATED BALANCE SHEET HIGHLIGHTS
                             (amounts in thousands)


                                            As of             As of
                                        May 28, 2005    February 26, 2005
                                        ------------    -----------------

Cash and Equivalents                    $  22,048          $  36,442
Investments                                70,881             69,955
Working Capital                           134,645            138,146
Net Property, Plant and Equipment          12,531             12,553
Total Assets                              281,878            290,411
Shareholders' Equity                      216,702            219,189





                              SEGMENT INFORMATION
                             (Amounts in thousands)


                                                Quarter Ended

                                        May 28, 2005    May 29, 2004
                                        ------------    ------------
Net Sales
---------
Confectionery                           $  44,039       $  44,207
Entertainment Products                     34,827          43,882
                                        ---------       ---------      
Total                                   $  78,866       $  88,089
                                        =========       =========

Contributed Margin
------------------
Confectionery                           $  11,840       $  13,002
Entertainment Products                      8,281          13,428
                                        ---------       ---------
Total                                   $  20,121       $  26,430
                                        =========       =========

Reconciliation of Contributed Margin
to Income Before Provision for Taxes:
-------------------------------------

Total Contributed Margin                $  20,121       $  26,430
Unallocated General and Administrative
  Expenses and Manufacturing Overhead    (19,245)         (19,632)
Depreciation & Amortization              ( 1,431)         ( 1,592)
Other Income                                 952              433
                                        ---------       ----------
Income from Operations                       397            5,639
Interest Income, Net                         739              484
                                        ---------       ----------
Income before Provision for
  Income Taxes                          $  1,136        $   6,123
                                        =========       ==========




                    THE TOPPS COMPANY, INC AND SUBSIDIARIES
                 CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
                   (Amounts in thousands, except share data)



                                                (Unaudited)
                                            Thirteen weeks ended
                                        May 28, 2005    May 29, 2004
                                        ------------    ------------

Net Sales                               $  78,866       $  88,089
Cost of sales                              51,192          54,290
                                        ---------       ---------
   Gross profit on sales                   27,674          33,799

Other income                                  952             433
Selling, general and
  administrative expenses                  28,229          28,593
                                        ---------       ---------
   Income from operations                     397           5,639

Interest income, net                          739             484
                                        ---------       ---------
Income before provision
  for income taxes                          1,136           6,123

Provision for income taxes                    239           2,021
                                        ---------       ---------
   Net income                           $     897       $   4,102
                                        =========       =========


Basic net income per share                  0.02             0.10
Diluted net income per share                0.02             0.10


Weighted average shares
  outstanding - Basic                   40,455,000      40,567,000
Weighted average shares
  outstanding - Diluted                 41,255,000      41,372,000