FOR IMMEDIATE RELEASE
---------------------


            THE TOPPS COMPANY, INC. ANNOUNCES QUARTERLY CASH DIVIDEND


New York,  NY,  June 30, 2005 - The Topps  Company,  Inc.  (Nasdaq:  TOPP) today
announced  that its Board of  Directors  has declared a regular  quarterly  cash
dividend of $0.04 per share, payable on August 1, 2005 to shareholders of record
on July 18, 2005.

Founded  in  1938,  Topps is a  leading  creator  and  marketer  of  distinctive
confectionery and entertainment  products.  The Company's  confectionery  brands
include "Ring Pop," "Push Pop," "Baby Bottle Pop" and "Juicy Drop Pop" lollipops
as well as "Bazooka"  bubble gum. Topps  entertainment  products include trading
cards,  sticker  album  collections,   and  collectible  games.  For  additional
information, visit www.topps.com.

This release  contains  forward-looking  statements  pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995. Although the
Company believes the expectations  contained in such forward-looking  statements
are reasonable, it can give no assurance that such expectations will prove to be
correct.  This information may involve risks and uncertainties  that could cause
actual results to differ materially from the forward-looking statements. Factors
that could cause or contribute to such differences  include, but are not limited
to,  factors  detailed  in the  Company's  Securities  and  Exchange  Commission
filings.

                                ###