April 7, 2006


FOR IMMEDIATE RELEASE


              NOTICE OF CONFERENCE CALL FOR THE TOPPS COMPANY, INC.
                                 (Nasdaq: TOPP)

You are  cordially  invited to join Arthur T. Shorin,  Chairman  and CEO,  Scott
Silverstein,  President and Cathy Jessup,  CFO of Topps, in a teleconference  to
discuss the Company's  financial  results for the fiscal 2006 fourth quarter and
year ended February 25, 2006. The conference call is scheduled for:


                             Monday, April 10, 2006
                                 10:00 a.m. (ET)


To access the call live, please dial (913) 981-5519 at least 10 minutes prior to
the call. To listen to a live  broadcast of the call via the web,  please log on
to  www.topps.com  approximately  fifteen minutes prior to the call to register,
download and install any necessary audio software.

|X|  For those that are unable to listen to the call live,  the webcast  will be
     archived on the Company's website until Friday, June 9, 2006.

|X|  For those that would  like to listen to a replay of the call,  please  dial
     (719)  457-0820  and enter  the  passcode  "7725242."  The  replay  will be
     available from 1 P.M. ET Monday,  April 10, 2006 through Monday,  April 17,
     2006.


Founded  in  1938,  Topps is a  leading  creator  and  marketer  of  distinctive
confectionery and entertainment  products.  The Company's  confectionery  brands
include "Ring Pop," "Push Pop," "Baby Bottle Pop" and "Juicy Drop Pop" lollipops
as well as "Bazooka"  bubble gum. Topps  entertainment  products include trading
cards,  sticker and album  collections,  and collectible  games.  For additional
information, visit www.topps.com.


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