The following statement was made by The Topps Company, Inc. in response to
requests by the news media for comment:

"The Topps Board of Directors and management team are comprised of seasoned
industry veterans who are committed to enhancing shareholder value. Since last
September, Topps has been aggressively implementing a number of value-creating
initiatives that include the introduction of new products, enhanced marketing
programs and strategic licensing arrangements. Topps has also restructured the
organization, implemented overhead reduction and margin improvement programs and
strengthened its management team with strategic hires. The Board is confident
that continued execution of Topps' strategic plan will deliver significant value
to the Company's shareholders."

About Topps

Founded in 1938, Topps is a leading creator and marketer of distinctive
confectionery and entertainment products. The Company's confectionery brands
include "Ring Pop," "Push Pop," "Baby Bottle Pop" and "Juicy Drop Pop" lollipops
as well as "Bazooka" bubble gum. Topps entertainment products include trading
cards, sticker album collections, and collectible games. For additional
information, visit http://www.topps.com.

This release contains forward-looking statements pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995. Although the
Company believes the expectations contained in such forward-looking statements
are reasonable, it can give no assurance that such expectations will prove to be
correct. This information may involve risks and uncertainties that could cause
actual results to differ materially from the forward-looking statements. Factors
that could cause or contribute to such differences include, but are not limited
to, factors detailed in the Company's Securities and Exchange Commission
filings.

Important Additional Information Will Be Filed with the SEC
TOPPS STOCKHOLDERS ARE URGED TO READ THE PRELIMINARY PROXY STATEMENT FILED WITH
THE SECURITIES AND EXCHANGE COMMISSION, AND THE DEFINITIVE PROXY STATEMENT WHEN
IT BECOMES AVAILABLE, BECAUSE THEY CONTAIN IMPORTANT INFORMATION. Investors will
be able to obtain free copies of the these proxy statements through the website
maintained by the SEC at www.sec.gov. In addition, investors will be able to
obtain free copies of these proxy statements from Topps by contacting Corporate
Secretary, c/o The Topps Company, Inc., One Whitehall Street, New York, NY
10004.

Topps, its directors and named executive officers are participants in a
solicitation of the Topps Company Inc.'s security holders in connection with its
2006 Annual Meeting of Stockholders. Security holders may obtain information
regarding the names, affiliations and interests of such individuals in the
Company's preliminary proxy statement dated May 11, 2006, as such information
may be supplemented by the Company's definitive proxy statement when it is filed
with the SEC.