BELOW IS A TRANSCRIPT OF AN INVESTOR CALL CONDUCTED BY THE TOPPS COMPANY, INC.
ON JUNE 29, 2006:

OPERATOR:

Good day and welcome to The Topps Company first-quarter fiscal 2007 conference
call. This call is being recorded and cannot be reproduced or rebroadcast
without the express permission of Topps. At this time, for opening remarks and
introductions, I would like to turn the call over to Ms. Betsy Brod from Brod &
Schaffer. Please go ahead, ma'am.

BETSY BROD - Brod & Schaffer - IR

Thank you, operator, and good morning, everyone. Welcome to The Topps Company
fiscal 2007 first-quarter conference call. Management will begin with formal
remarks, and then we'll open the call up to take your questions. Before we
begin, I will read the Safe Harbor statement.

Today's call may contain forward-looking statements according to the Safe Harbor
provision of the Private Securities Litigation Reform Act of 1995. Although the
Company believes the expectations contained in such forward-looking statements
are reasonable, we can give no assurance that such expectations will prove to be
correct.

This information may involve risks and uncertainties that could cause actual
results to differ materially from the forward-looking statements. Factors which
could cause or contribute to such differences include but are not limited to
factors detailed in the Company's filings with the SEC.

With these formalities out of the way, I will turn the call over to Arthur
Shorin, Chairman and CEO. Arthur, you may begin.

ARTHUR SHORIN - The Topps Company - Chairman and CEO

Thank you, Betsy, and good morning, everyone. Thanks for dialing in. With me
today are Scot Silverstein, President and COO, and Cathy Jessup, Vice President
and CFO.

Cathy will provide a comprehensive analysis of Q1 and a financial outlook for
the balance of the year. Scott will take you through a business update, and in
the time remaining, we will take some questions. So over to you, Cathy.

CATHY JESSUP - The Topps Company - VP and CFO

Great, Arthur, thank you, and good morning, everyone. I will be taking you
through a review of Topps' financial results for the first quarter ended May 27,
2006, as well as providing an update on our financial expectations for the full
fiscal year.

As you will hear, the year is off to a strong start as we continue to progress
against the strategic initiatives detailed on the last conference call. Net
income in the quarter is up 79% from last year on the strength of both higher
sales and improved margins. So while we're still in the early stages of the
implementation of our strategic plan, initial evidence,




underscored by favorable Q1 results, suggest that we are on the right track to
deliver significantly improved earnings and shareholder value.

Going into the financial results, consolidated net sales for the first quarter
increased 3% to $81 million from $78.6 million in the quarter last year. Weaker
foreign currencies than last year served to reduce sales in the quarter by $1
million. And in constant dollar terms, net sales increased 4.3%.

Income from operations for the quarter was $1.6 million versus $507,000 last
year, and net income in the quarter this year was also $1.6 million, as interest
income and taxes offset one another, and that was $0.04 per diluted share
compared with $897,000 or $0.02 per diluted share last year.

In terms of sales, net sales of worldwide confectionary products were $42.7
million, a 3% decline from $44 million in last year's first quarter. The sales
decline in the quarter was largely due to a shift in timing of U.S. prepacks,
which are boxes combining sports and confectionary products sold primarily to
our smaller retailers, and the shift stemmed from the timing of the new baseball
agreement. In addition, Bazooka sales were soft in the period leading up to the
relaunch.

However, U.S. sales of Baby Bottle Pops increased in the quarter, reflecting the
success of the new 2DMax line extension. And international candy sales were also
up, driven by Mega Mouth Spray and Juicy Drop Pop in Europe, as well as stronger
lollipop sales in Latin America.

Turning to the profitability of the confectionary segment, as noted previously,
this is the first quarter of our new reporting format, where we are showing the
financial performance of our segments net of direct overhead. Our definition of
direct overhead includes personnel costs directly associated with the segments,
as well as business-specific costs such as storage, conventions, broker
commissions and merchandising fees. It does not include corporate personnel
costs such as finance, MIS, human resources or legal, or shared costs which
would have to be allocated, such as rent, professional fees, most insurance, and
hardware/software costs.

On this new reporting basis, confectionary margins were 17.6% in the quarter
this year versus 12.7% on the same basis last year. The 4.9 point improvement
was driven by a combination of manufacturing rebates, changes in the number of
our candy products to remove high-cost components and features, some other
expense reductions and some pricing benefits.

Turning to the entertainment segment, first-quarter net sales of $38.3 million
were $3.7 million or 10.8% ahead of last year. The key factor in the
entertainment top-line growth was an almost doubling of sports sales, driven by
a spectacular turnaround in the U.S. sports car business and the sales products
featuring the World Cup in Europe.


                                      -2-


As we've explained, the renegotiation of our licensing arrangement with Major
League Baseball this last year resulted in a reduction in the number of market
participants from four to two and placed a cap on the number of products in the
marketplace. We pushed hard for these measures, which we believe are significant
not only for Topps, but also for the long-term health of the sports card
industry.

This new arrangement, combined with our very strong product lineup, resulting in
significantly higher sales per [technical difficulty] first quarter. For
example, on each of our Bowman baseball and [Simon's] baseball products, sales
were up over 60% versus year-ago levels.

We also experienced strong percentage increases on sales of football and
basketball products in the first quarter. Sales of Draft Picks and Prospects, a
football product, were more than twice last year's level.

Overseas, European sports sales in the quarter also far surpassed fiscal '06
levels due to the addition of products surrounding the English and Italian World
Cup teams. Sales of noncore publishing products in the quarter were below last
year, which benefited from a very successful Star Wars release. Key releases in
this year's quarter featured Pokemon, WWE and Superman licenses. And WizKids
sales in the quarter were also below year-ago levels, due to a continued soft
gaming industry and the absence of a strong successor to last year's Pirates
product.

The sales softness at WizKids was a key factor in the decline in the
entertainment segment's margins, which were 4.3% after direct overhead in this
year's quarter compared to 7.2% last year. Additionally, higher returned
provisions on both WizKids and European sticker album products impacted
entertainment margins in the quarter this year.

Having spoken about the performance of each of our segments, I would now like to
turn to the consolidated P&L. The gross profit margin in the quarter was 34.5%,
a decrease of 70 basis points from last year. Roughly half of the decrease was
due to an increase in the proportion of entertainment sales this year, which
have higher product development, content and royalty costs than confectionary
products. The other half was due to increased costs, primarily for autographs
and relics on certain sports products, as well as the higher returned provisions
at WizKids and in Europe mentioned earlier.

SG&A in the quarter was $26.3 million, a decrease of $800,000 from 27.1 million
last year. As a percent of sales, SG&A improved 2 percentage points to 32.5%
from 34.5% in the quarter last year. Within SG&A, marketing costs in the quarter
were flat as compared to last year's level at $10 million, despite an increase
in advertising and promotional support for our baseball products. Our
marked-to-market adjustments on foreign currency contracts, now included in
SG&A, were unfavorable by $800,000, a function of the change in trend from a
strengthening dollar in Q1 last year to a weakening dollar during the first
quarter of this year.



                                      -3-


Third and most important, the overhead component of SG&A decreased $1.6 million
in the quarter from the prior-year levels. The majority of this decrease was in
the area of indirect costs and reflects the benefits of the reorganization
implemented last September, as well as cost reduction efforts related to
pension, post-retiree medical, legal, consulting and insurance costs which are
now taking hold. In addition, we realized direct confectionary overhead savings
this year on merchandising and storage-related expenditures. Costs related to
the expensing of stock options, which are present in our financials for the
first time this quarter, amounted to $55,000.

The Company announced further workforce reductions earlier this month at WizKids
at our New York and Pennsylvania offices, which will generate roughly $3.3
million in additional annualized savings. We expect to recognize severance and
other costs of approximately $1.7 million related to these reductions in the
second quarter. These actions are further evidence of our focuson streamlining
operations and reducing costs wherever possible.

Going further down the P&L, interest income was relatively flat at approximately
$700,000 year over year as higher yields on our cash investments offset a lower
average cash balance. And finally, our Q1 tax rate of 31.7% reflects our current
estimate for the full-year effective rate.

Moving to the balance sheet and cash flow, cash and cash investments combined at
the end of the quarter were $79.6 million, a decrease of 1.8 million from the
end of fiscal '06.

Working capital excluding cash and cash investments increased by approximately
$2.4 million from the end of fiscal '06. This was a result of a $7 million
increase in accounts receivable stemming from a $12 million seasonal increase in
confectionary sales versus the fourth quarter, a $5 million increase in
inventories, primarily as a result of purchases of relics and autographs for
future sports products, partially offset by a $6 million increase in accrued
liabilities as a function of the timing of payments for sports royalties,
inventory and advertising, combined with smaller reductions in prepaid assets.

We spent $600,000 on capital expenditures during the quarter, $400,000 of which
was for continued investment in ERP projects and systems infrastructure in the
U.S. and Europe directed at improving efficiencies related to purchasing, order
entry and shipping.

We also returned a further $6.5 million to our shareholders in the quarter. $4.9
million of that was in the form of share repurchases, which totaled 574,979
shares at an average price of $8.47 per share. This leaves 3.4 million shares
remaining under our current repurchase authorization. And we paid our regular
quarterly cash dividend of $0.04 per share for a total dividend-related cash
outlay in the quarter of 1.6 million.

Finally, stockholders' equity at the end of the quarter was $203.7 million as
compared with $204.6 million at the end of fiscal 2006, a function of share
repurchases and


                                      -4-


dividend payments, partially offset by net income and the foreign currency
impact of the weaker dollar during the quarter.

Now I'd like to share with you our financial outlook for the balance of fiscal
2007. In summary, we expect to report mid-single-digit sales growth and achieve
significant operating leverage, resulting in earnings of approximately $0.25 to
$0.30 per diluted share, excluding the one-time severance and proxy-related
costs referenced earlier. On the confectionary business, the outlook is for
solid sales increases. The relaunch of Bazooka continues to be a key factor in
domestic top-line growth. We have secured placement at a number of key accounts
on the core product lines and expect orders to be boosted by advertising, which
begins in August. In addition, continued distribution gains of 2DMax, along with
the introduction of [Vertigo], an extremely innovative new lollipop set to be
introduced in the fourth quarter, will serve to drive sales levels above last
year.

We expect confectionary margins after direct overhead to remain several points
above last year's level of 13.9%, due to continued improvements in product costs
and obsolescence, combined with the leverage of overhead costs. Raw material
costs, particularly sugar, plastics and the weakening of the U.S. dollar, are
putting pressure on our third-party manufacturers, however, and we're working
with them in an attempt to help mitigate these costs.

Turning to entertainment, our outlook now also calls for mid-single-digit sales
increases on this segment, an improvement from our initial plan, which
anticipated a modest sales reduction. The increase is driven by extremely strong
sales results to date on the U.S. sports business, which we expect to continue.

Clearly, the reduction in market participants and products and our strong
product lineup, as well as our investment in television advertising and
in-stadium promotions, are having a very positive impact. The forecast also
reflects higher sales of European sports products, primarily as a result of the
addition of World Cup products in the first quarter.

On non-sports publishing, the lack of a license comparable to last year's Star
Wars or WWE will likely result in lower sales this year than last. And we're
forecasting that WizKids sales will continue to trend below year-ago levels over
the near term, a function of continued softness on their core product lines and
a reduction in sales of constructible strategy games after a strong fiscal '06.

We are expecting full-year entertainment margins to be approximately 11%, net of
direct overhead, which is about 2 points above last year's levels. This
represents a significant improvement over first-quarter fiscal '07 margins,
which absorbed higher advertising and promotional costs in support of our new
baseball licensing arrangement and unusually high return provisions on sales of
European entertainment products.

Year-over-year margin expansion on the entertainment segment will come from
higher U.S. sports volumes on fewer releases and a reduction in U.S.
entertainment advertising expenditures, without anticipating a significant
pickup at WizKids.



                                      -5-


Moving to overhead, our cost savings measures are now beginning to add up.
Specifically, the reorganization and headcount reductions put in place last
September will result in $2.5 million in savings this year, with another $3.3
million benefit to come next year from the reductions just announced. And we've
reduced indirect costs such as pension, retiree medical and other professional
fees by a further $2 million. Additionally, we've made certain reductions at
WizKids and our Internet operations.

These actions combined result in almost $9 million in overhead cost savings,
roughly $6 million of which can be realized in this fiscal year. However,
partially obscuring the improvement in costs versus year-ago levels are certain
one-time events, namely the absence of a $1.8 million net legal settlement
realized at WizKids last year, over $1 million in costs related to the proxy
contest and higher severance costs this year than last.

Last, we're predicting a full-year tax rate of 31.7%, in line with the rate
booked in the first quarter.

In summary, our fiscal '07 outlook calls for significantly improved financial
performance as we drive growth both top and bottom line. We are increasing
revenues through a combination of means, including product innovation, sourcing
changes and creative solutions to industry issues. And we are improving
profitability by attacking every line of the P&L.

The first quarter exemplifies the success of these efforts, and I look forward
to reporting continued strong performance at the end of our second quarter. Now
I'll turn it over to you, Scott.

SCOTT SILVERSTEIN - The Topps Company - President and COO

Thanks, Cathy. Good morning, everybody. We are pleased with the results of the
first quarter, which show improvement against both last year and our internal
plan. While there is still much to be done, we are encouraged by these early
results, as they reflect our efforts over the past year.

In fact, since we announced the termination of the candy sale process last
September, we have executed against a wide array of objectives, including
changing the organizational structure to promote a culture of accountability;
reducing U.S. compensation costs by approximately 20%, which should net
annualized savings before inflation of roughly $5.8 million; reducing indirect
costs by about 2 million in fiscal 2007 by freezing our pension plan, capping
retiree medical benefits and lowering insurance, legal and consulting expenses;
dramatically restructuring the sports category; relaunching the Bazooka brand
and relocating manufacturing to a lower-cost supplier; cutting product costs in
both the sports and entertainment segments; and continuing to add new talent to
complement our existing leadership and support our strategic initiatives.



                                      -6-


In addition to the strategic hires we discussed in our last call, we have
recently brought on board Sherry Schultz, our new GM of the confectionary
business, who brings a wealth of relevant experience, most recently as VP of
Global Business Development at Adams, and [Jo Houck], who brings more than 10
years of experience at Wizards of the Coast, as our new head of marketing and
sales at WizKids.

In short, this is a company that is making significant progress against its
objectives and taking concrete steps to deliver shareholder value.

Now, turning to the first quarter, although consolidated net sales of candy
products were down 3%, confectionary margins net of direct overhead increased to
17.6% from 12.7% last year. The sales reduction was principally due to lower
than expected sales of Bazooka as we transition the line, as well as the shift
in our shipments of Grand Slam prepacks into the second quarter, which is a
product that contains a number of candy SKUs together with a full set of
baseball cards and that was delayed thisyear due to a revised production
schedule of the full set that related to our new baseball deal.

We are also making solid progress against our strategic plan, which is centered
on four basic planks -- namely, furthering Topps' reputation as a leader in
kids' confectionary, creating and maintaining a robust product development
pipeline, expanding retail distribution beyond the front end, and controlling
costs.

As we've discussed in the past, a critical component of our overall plan relates
to the establishment of a more disciplined and effective product development
program that delivers fewer, bigger, better products. That program is well
underway and with a principal goal of producing candy products that extend
beyond our current audience, which are primarily kids 6 to 11.

Our first entry is a unique product called Vertigo, which leverages our
experience in making [the positive] lollipops and marries it with chocolate. The
result is a terrific piece of candy that tastes great and has a broader target
audience than we are accustomed to. We have encouraging quantitative research on
the product, which was recently introduced to select buyers at the candy show in
Chicago, with very favorable early feedback.

We're moving ahead with our Bazooka relaunch. Earlier in the year, we relocated
our Bazooka manufacturing and in the first quarter began shipping new Bazooka
twistwrap in a tub and box format, complete with a new longer-lasting chew,
improved packaging and a sharper retail price. We're now following that up with
Bazooka 12-pack and a new Party Box, two of our best-selling SKUs in the line.
Advertising for Bazooka is scheduled for the early fall, and we think we have a
breakthrough campaign in the works.

We're also making headway in our effort to expand distribution beyond the front
end. Currently, we are heavily reliant on checkout distribution, and we believe
we can strengthen the business by building secondary in-store placement through
merchandising and display vehicles, gaining distribution in other parts of the
store such as the bag or


                                      -7-


gondola sections and driving incremental placement sales through more developed
seasonal business.

Measurable progress has been made on each of these initiatives. Specifically,
we're driving secondary placement through an innovative clip-strip design for
Bottle Pop and Juicy Drop Pop. These clip-strips, which can be displayed
virtually anywhere in a store, are currently rolling out with targeted
distribution goals of 30,000 stores. We also have early positive news on our
efforts to gain more permanent placement beyond the front end.

In July, we will gain gondola distribution of new Bazooka Party Box and
four-count Ring Pop at Wal-Mart. In addition, with our new Bazooka lineup and
the rollout of Vertigo planned late in the year, we believe we are developing
product formats that will drive back-of-the-store placement. Although still very
early, trade response to our Vertigo peg-bagged item has been positive.

And we're making inroads in the seasonal business. For the first time in recent
history, we have the Bazooka Halloween SKU that has been sold to over 40 of our
largest customers, including Wal-Mart, Kmart and CVS. And we have also created
Halloween[count] goods for Ring Pop and Bottle Pop.

Finally, as you can see in the margin improvement year on year, we're devoting
more attention than ever to controlling cost of goods. This, of course, is an
imperative in the current environment, as commodity prices have risen rapidly
over the last year. Accordingly, we're focusing more resources on this part of
the business than ever before in an effort to control rising costs, including a
complete breakdown of the product lines to squeeze out non-value-added costs and
an ongoing review of our overseas outsource manufacturing partners to find
additional efficiencies.

Moving to entertainment, we experienced strong top-line growth in order, fueled
by robust sales of our U.S. sports business and international World Cup football
releases. Entertainment margins, net of direct overhead, declined on a
year-over-year basis, however, primarily as a result of weak performance by
WizKids and higher returns provisions on the European entertainment business.

Clearly, the brightest spot at the moment and the most important component of
our entertainment segment is U.S. sports cards, which increased by more than 50%
in the quarter as we began to see the benefits of the new licensing environment
and effective product development and marketing programs.

The U.S. sports card program reflects the tangible progress we've made against
our strategic plan for this part of the entertainment business. The plan has
three core elements, which we refer to as Stop the Madness, Own the Hobby, and
Bring Them Back. I will talk a little bit about each.



                                      -8-


Stop the Madness is a long-term strategic initiative designed to address product
proliferation, one of the key causes of the industry's decline over the last
decade. In the last year, we have worked with our license source to do just
that, resulting in a reduction in the number of licensees and overall products
in the marketplace. We are already seeing the early benefits of this reduction
through increasing volumes per release and better sell-through rates at retail.

Having cleaned up the market, the next strategic plank is to Own the Hobby. The
hobby remains a critical piece of the overall card category and is still a major
driver of revenue and profit. To gain share in this arena, we set our sights on
building on the success of our popularly priced products and making significant
inroads with higher-priced offerings tailored to serious collectors, a consumer
segment we've had difficulty penetrating.

To date, we're delivering on both counts. Through a new approach to product
development, we delivered some compelling high-end offerings in the first
quarter, including Topps Triple Threat and Cosigners Baseball that generated a
great deal of interest and enthusiasm among serious collectors. Sales of our
popularly priced products shipping in the second quarter are experiencing very
positive sell-in levels. All in all, excellent performance that is driving
impressive results.

Finally, as for our Bring Them Back strategy, we're dedicated to reaching out
and bringing back kids into the fold. In a relatively short period of time,
we've engineered a number of exciting programs and have brought more energy to
this initiative than the categories have seen in many a year. We have, for
example, negotiated in-stadium promotions with each of the 30 teams in Major
League Baseball; participated in a co-op TV advertising campaign directed
exclusively to kids; marketed with kid-friendly brands, including 2K Sports, EA
Sports and SI for Kids to drive interest; and are developing new products in
association with the leader in kids' marketing.

While it is difficult to measure precisely these efforts, we are encouraged by
our sell-through of our kid-focused products such as Opening Day Baseball and
Bazooka Baseball, which are showing sales velocity far in excess of the prior
year. In short, we are quite pleased with early indications and are confident
that the momentum will continue in the second quarter.

As for WizKids, the market remains a difficult one and we are responding
appropriately by focusing in on smaller core product lines and downsizing
accordingly. We continue to believe that gaming is an appropriate addition to
our product portfolio and one that is capable of producing meaningful results.
The recent steps taken to prune the product line and reduce overhead are
designed to put us in the best position to capitalize on that promise.

In sum, this has been a very productive period for Topps. We have been executing
against the action plan that was generated from last year's strategic review and
making consistent progress. We have a more effective organizational structure in
place, a clear


                                      -9-


view of each of our business segments and a detailed plan to deliver long-term
growth and improved profitability. There is much work still to be done, and we
look forward to keeping you posted on our progress. Arthur?

ARTHUR SHORIN - The Topps Company - Chairman and CEO

Thank you, Scott. Before we take some questions, I would like to briefly discuss
an important matter with respect to our upcoming annual meeting. As I'm sure
most of you know, a group of dissident stockholders have initiated a proxy
contest to elect its own slate of nominees to the Topps Board of Directors.

Shareholders should be receiving Topps' definitive proxy statement and will
receive further materials in the future explaining why our Board recommends that
all shareholders vote their shares in favor of Topps' director nominees. The
Board and I are confident that continued execution of Topps' strategic plan --
you've seen the first results today -- will deliver significant value to the
Company's shareholders.

With that, let me reemphasize that the purpose of today's conference call is to
discuss first-quarter results, and I ask that you please confine questions to
this topic. We will not take any questions regarding the annual meeting or the
proxy contest.

So with that, operator, we are ready to open it up for questions.

Q U E S T I O N S A N D A N S W E R S

OPERATOR

(OPERATOR INSTRUCTIONS). Jim Barrett, CL King Associates.

JIM BARRETT - CL King Associates - Analyst

Scott or Arthur, could you talk about the U.S. baseball card business for a
minute? It sounded like you had a terrific sell-in, and Arthur, I think you may
have alluded to good sell-through. Can you give us any color on that in terms of
just how the sell-through to the consumer is going?

SCOTT SILVERSTEIN - The Topps Company - President and COO

Jim, it's Scott. It's still early to give you a complete picture, but early
indications are very positive.

JIM BARRETT - CL King Associates - Analyst

Scott, in terms of measuring your sell-through, is that based upon qualitative
feedback from your wholesalers? I mean, how precise is that process?

SCOTT SILVERSTEIN - The Topps Company - President and COO

It's virtually impossible to do it in the hobby channel. But a good part of our
volume goes through the mass market, and in certain mass marketed accounts, we
do get resell data. We get point-of-sale data. And based on that information,
what we have seen to date is very encouraging.



                                      -10-


ARTHUR SHORIN - The Topps Company - Chairman and CEO

I guess one other thing I would add, Jim, is that what's particularly
encouraging, too, is that some of the lower-priced product is moving extremely
well. And that might suggest that there is some increase in the consumer base
itself.

JIM BARRETT - CL King Associates - Analyst

And in what percentage, broadly speaking, U.S. sports cards go through the
measurable mass channel, roughly?

SCOTT SILVERSTEIN - The Topps Company - President and COO

It varies, but I would say at this point it's 60%. But it's not -- of that
volume, not all of it is measurable. So we don't have tracking information at
all of those retail accounts. It's just a couple of the very biggest.

JIM BARRETT - CL King Associates - Analyst

Lastly, Scott, could you just remind me, what is your return policy on your
baseball cards?

SCOTT SILVERSTEIN - The Topps Company - President and COO

It really is -- it depends on the account. Within the hobby, it's nonreturnable,
and it's a combination of returnable and nonreturnable at mass, depending on the
account and other terms.

OPERATOR

Robert Routh, Jefferies & Co.

ROBERT ROUTH - Jefferies & Co. - Analyst

Good quarter. A couple of quick questions. First, I was wondering if you could
give us a little bit more detail on the international front in terms of the
geographic regions that really seem to be contributing to the results, and
whether there are other geographic regions that you think you can make
significant inroads going forward that so far you really haven't tapped the
potential, given the brand.

And second, I was wondering if you could comment a little bit on whether the
Company -- obviously, you put the confectionary up for sale. It didn't seem to
work out because of whatever reason. Is management considering at all at this
point either spinning off either divisions or separating the two parts of the
Company or doing anything like that right now, or are you just more focused on
the fundamental operating plans that you have already started to put in place?

ARTHUR SHORIN - The Topps Company - Chairman and CEO

To the last point, we are dedicated to growing the entertainment and the
confectionary businesses at the same time. The Board is dedicated to maximizing
shareholder value, Robert. So if someone is willing to pay a price for any asset
of the business which the


                                      -11-


Board felt would be in the best interest of shareholders, I'm confident it would
receive very serious consideration.

In terms of international, I think there are no target markets that lie fallow
that we're pursuing right now. For example, there's a lot of talk about India
and a lot of talk about Russia, etc. But in practical terms, we're not targeting
those, at least this year. Nearer to us, on the other hand, are markets like
Germany and the UK, where our sense is that there's a lot of growth that we have
yet to generate, especially in the mass parts of those markets. And so we're
going after specifically the UK and Germany for some bigger attention.

As you heard Scott reference, I think, we have been able to attract a real
professional from the Quaker/Pepsi group who is now heading up marketing and
sales for Europe. Of course, he's got to get his sea legs in terms of our
business, but we are expecting to see some progress over there as time passes.

ROBERT ROUTH - Jefferies & Co. - Analyst

Great, and just one follow-up. I was wondering if you could comment a little bit
on any opportunities that you see in terms of licensing or continuing to
leverage not only the Topps brand, but all the other brands and trademarks that
currently are owned by the Company, and what you see as the potential there that
you may or may not be interested in exploring going forward.

ARTHUR SHORIN - The Topps Company - Chairman and CEO

Scott?

SCOTT SILVERSTEIN - The Topps Company - President and COO

Yes, Robert, we do have a fairly active licensing program on the confectionary
side. For a couple of years now, we have been licensing out each of the core
brands of Bazooka, Bottle Pop, Ring Pop and Push Pop. It's a nice source of some
incremental revenue. We don't think it's a business changer.

Going back I think to last September now, we also hired the [Beamstar] Group to
represent us in licensing of the Topps brand. They're doing their thing right
now. They're a nationally recognized licensing agent. This is what they do, and
they're out showing our stuff to appropriate potential licensees.

ROBERT ROUTH - Jefferies & Co. - Analyst

So is it safe to say that they're showing it to licensees, but so far the fruits
of that or the benefits to the Company are not in the numbers and have yet to be
realized, so it represents potential upside?

ARTHUR SHORIN - The Topps Company - Chairman and CEO

I think if you were to count on it in terms of large potential upside, you would
be overstating the potential. There are people that are interested, but it's
really not going to be a major income producer for the Company.



                                      -12-


SCOTT SILVERSTEIN - The Topps Company - President and COO

But it's an initiative that is underway and they're a very good outfit -- one of
the, in our estimation, one of the top in the business, and if there's deals out
there to be had, they will certainly bring them in.

OPERATOR

[Jeff Lopet, America's Capital].

JEFF LOPET - America's Capital - Analyst

The 3.3 million in savings from --

ARTHUR SHORIN - The Topps Company - Chairman and CEO

Jeff, could you talk louder, please?

JEFF LOPET - America's Capital - Analyst

Sure. The 3.3 million in savings from headcount reduction, can you tell us if
that's inclusive of any consulting arrangements -- expenses related to
consulting arrangements you may have with terminated employees?

CATHY JESSUP - The Topps Company - VP and CFO

It assumes a transition phase for a number of people. I don't know if that would
be considered consulting, but there is an extended phaseout period for certain
individuals in certain roles.

SCOTT SILVERSTEIN - The Topps Company - President and COO

Well, the $3.3 million is the annualized savings --

CATHY JESSUP - The Topps Company - VP and CFO

That's annualized savings.

SCOTT SILVERSTEIN - The Topps Company - President and COO

-- savings for next year. The restructuring that was just accomplished a couple
of weeks ago contemplates taking up a bunch of that that is out of our -- really
principally on the card side, a lot of production manufacturing-related assets
that were resident in Duryea, Pennsylvania, moving them up here and implementing
a system to accommodate that change, a software solution that's going to help us
execute that change. So there is a transition period that needs to take place
over the course of a number of months that, depending on the employee and their
skill set, they will be phased out over time.

JEFF LOPET - America's Capital - Analyst

What is the aggregate number for those costs?

CATHY JESSUP - The Topps Company - VP and CFO

We haven't really looked at it that way. What I can tell you is that there will
be a net negative impact on the P&L this year. But the 3.3 is after we get past
the transition. That


                                      -13-


is the annualized savings this year when we are transitioning, and when we're
going to be hit with the one-time severance cost, it will have a negative impact
on the P&L.

JEFF LOPET - America's Capital - Analyst

What was the share count at the end of the quarter?

CATHY JESSUP - The Topps Company - VP and CFO

Well, I have the -- you're talking about the absolute?

JEFF LOPET - America's Capital - Analyst

Right.

CATHY JESSUP - The Topps Company - VP and CFO

Because I've got the average. I don't have the exact number. It's roughly 39
million shares.

OPERATOR

Dan Kilmurry, UBS.

DAN KILMURRY - UBS - Analyst

I was looking at the structure of the new way that you are reporting
segment-wise, and I'm trying to understand -- it doesn't look like you're
breaking out cost of goods, gross margins by division and separate overheads.
You're just giving us an operating profit number. Are you intending in the 10-Q
to give more clarity on cost of goods -- actual operating overheads at the two
divisions?

CATHY JESSUP - The Topps Company - VP and CFO

For the time being, we intend to look at the profitability the way that is being
presented here. The big step was to break out the overhead associated with each
of the businesses, and that's what we have done. We don't intend to divulge or
to show a full P&L for each of the businesses.

DAN KILMURRY - UBS - Analyst

But we in looking at this won't know what those overheads are because if we
don't have the cost of goods, we don't know what the direct overhead numbers
are. Correct?

CATHY JESSUP - The Topps Company - VP and CFO

That is a fair point. That's a fair point, that we have not provided what the
overhead numbers are.

DAN KILMURRY - UBS - Analyst

What I'm sort of driving at is trying to understand better the gross margin
number on the overall level, at kind of this 34% gross profit number that you
reported or 34.5%, and trying to assess what is the opportunity? Because I am
hearing in your comments that you're feeling pressure on your cost of goods due
to raw materials and due to



                                      -14-


manufacturing -- your manufacturer is I guess complaining to you about margin
squeezes due to cost of goods and things.

And yet, when I look at some of your comparative companies, it seems to me like
there is -- comps are reporting higher gross margins than you are. Now, I know
you've got a lot of licensing dollars in there for your entertainment business,
but the confectionary side doesn't really have much of that. So I'm struggling
to try to understand what is the opportunity on the gross product margin side
and why aren't the gross margins higher, kind of in the 40-ish range?

CATHY JESSUP - The Topps Company - VP and CFO

I guess the first thing is as we go through the year, I expect that they will
climb somewhat and that they will be above what they were last year. And as
we've said, there are a number of good things going on on the confectionary
business. We have reevaluated, reengineered a number of our products to take out
some sort of high-cost, low-value-added elements of the products. We have
received some rebates from our manufacturers -- that is on the confectionary
side. On the sports side, we have reduced our prepress development costs.

And so when you add all that up, there's probably 3 to $4 million in costs that
have been taken out on the gross profit line to date, not all of which you're
seeing in the first quarter, but you will begin to see that as we go throughout
the year.

DAN KILMURRY - UBS - Analyst

Is it unfair to say that as an overall, this Company could operate with a 40%
gross margin, or is that just out of the question?

CATHY JESSUP - The Topps Company - VP and CFO

First of all, because we're buying from third parties, we've got a little bit of
a cost advantage there. But you've got to be careful, I think, who you compare
us with if you're looking at the gross profit line. I mean, it's really not
apples to apples.

ARTHUR SHORIN - The Topps Company - Chairman and CEO

We are principally an outsource company at this point.

CATHY JESSUP - The Topps Company - VP and CFO

That's right. If you compare us with a Tootsie, they have different economics, a
different economic structure.

OPERATOR

[Ned Davis, Tekonek Group].

NED DAVIS - Tekonek Group - Analyst

I'd like to try to get a little more clarification on the unallocated overhead
figure. In your guidance, could you tell us exactly what you are projecting for
that figure for the rest of the fiscal year?



                                      -15-


CATHY JESSUP - The Topps Company - VP and CFO

Sure. I expect our indirect -- which is what we call it -- our indirect overhead
to be in the range of about $29 million. That is a decrease of about $3 million
from what it was a year ago. Again, we've talked about some of the good things
that are going on there in terms of a reduction on pension and retiree medical,
renegotiation of insurance, legal costs, a reduction in consulting. This is also
where a large part of the benefit from the restructuring that took place last
September will fall. So we are actively attacking the indirect costs.

NED DAVIS - Tekonek Group - Analyst

In that $29 million figure, what I'm really driving at is how much of that is,
should we call it noncontinuous once the proxy matter is over with and other
things? Can you give us an idea of kind of what your pro forma operating
overhead rate is?

CATHY JESSUP - The Topps Company - VP and CFO

If you don't mind, let me step back and give you a look at it bigger picture,
because it's a little hard -- there's a lot of change going on and I think maybe
just to start at the top and go through it would be another way of addressing
your question.

You know, we have got -- our SG&A is about $100 million, of which roughly $30
million is marketing and advertising, which is obviously critical to driving the
top line of the business. So that gives us about $70 million in overhead within
SG&A.

There's a certain component of that that I think this probably fixed,
particularly for a public company. So we've got public company expenses, we've
got some legal costs, insurance. We have whittled those down, but we're now to a
point where it's going to be hard to -- we can't eliminate our insurance,
obviously, or our legal costs.

So there's probably $10 million of expenses there that are pretty much fixed,
which gets us to I'd say somewhere in the range of $60 million of overhead
costs, which is our focus. That includes obviously the direct and the indirect.
From our vantage point, we're focusing on it -- on the whole thing.

Against that $60 million, we have made or announced reductions of about $9
million, and those are the two headcount reductions, the indirect cost savings
on the pension and retiree medical that I talked about. We have done some other
cost-saving initiatives in some of our other operations. We have downsized our
Internet support group. So there's a bunch of things that are going on. That $9
million is roughly 15% reduction in our costs base that we have to work with. I
think that's how we look at it.

NED DAVIS - Tekonek Group - Analyst

I appreciate that granularity. I guess it's still a little bit difficult as an
outsider to get a handle exactly where this settles out. Maybe another way of
asking the question was if you finish your cost reduction program and you take
out all the extraordinary things



                                      -16-


relating to the proxy, etc., etc., and just really look at your vision of the
Company as an ongoing firm with the two divisions, what is a realistic range for
that indirect overhead?

CATHY JESSUP - The Topps Company - VP and CFO

I hate to -- not to be evasive, but this is an ongoing project and I think our
view is that we've made good progress with the 9 million, but we're not done.
And we are continuing to evaluate, and I think there are some both short-term
opportunities as well some perhaps longer-term opportunities that we're working
on.

NED DAVIS - Tekonek Group - Analyst

Then one other thing. You mentioned the cost of being a public company. Can you
give us just a rough figure of what the annualized rates are?

CATHY JESSUP - The Topps Company - VP and CFO

I'd estimate that at about $2 million.

OPERATOR

(OPERATOR INSTRUCTIONS). Randy Saluck, Mortar Rock Capital.

RANDY SALUCK - Mortar Rock Capital - Analyst

My questions are answered. Thanks.

OPERATOR

(OPERATOR INSTRUCTIONS).

ARTHUR SHORIN - The Topps Company - Chairman and CEO

Operator, I guess we have time for one more or so, but if there isn't, I will
conclude.

OPERATOR

At this time, I will turn the conference back over to Mr. Arthur Shorin. We have
no questions in the queue.

ARTHUR SHORIN - The Topps Company - Chairman and CEO

Thank you, operator. I just, in closing, I'd just like to reiterate that the
Board and management are committed to the pursuit of enhanced stockholder value.
We have a solid plan to achieve that goal. And I look forward to talking with
you again after Q2. Happy holiday to everybody. Cheers.

OPERATOR

That does conclude today's Topps Company first-quarter fiscal 2007 conference
call. You may disconnect at this time. We do appreciate your participation.



                                      -17-