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This executive runs her billion dollar brand like a start-up founder. Here’s how

Since beauty company Coty bought Procter & Gamble’s beauty brands for $12.5 billion in October 2016, it has been working on “fixing and improving” them, according to chief executive Camillo Pane. The brands the company bought include Max Factor makeup and Clairol and Wella hair products. They also include CoverGirl, the billion-dollar cosmetics brand founded more than 60 years ago, and famous for its tagline “Easy, Breezy, Beautiful.”
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