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The 7 biggest announcements Amazon made at its Echo event, from a mini drone that can fly around your home to a cloud gaming service (AMZN)

Amazon Echo Dot with clock newAmazon

Summary List Placement

Amazon held its usual fall product launch event on Thursday, where it introduced major updates across its Echo, Alexa, Fire TV, and Ring product lineups. It also unveiled its long-rumored cloud gaming service, called Luna, which will works across all platforms when it launches.

Taken together, the announcements are a revamp and expansion of Amazon's most popular hardware and software products. The Echo, for example, has gotten a completely new look that represents the speaker's biggest design overhaul since its 2014 debut. Amazon is also staking out a bigger space for itself in the gaming industry as it seeks to compete with rivals like Google and Microsoft in the cloud gaming space.

Here's a closer look at the biggest announcements Amazon made on Thursday. 

Luna, Amazon's new cloud gaming service.Luna

Amazon took the wraps off Luna on Thursday, marking its long-expected entrance into the cloud gaming space. Amazon is letting the public sign up to request early access beginning immediately. The service will be available on iOS, Android, Mac, Windows, and Fire TV. 

The service will encompass multiple channels, including a Ubisoft channel and a Luna+ channel, the latter of which is available for $5.99 per month during the early access period. Amazon also designed its own controller for Luna that connects to the cloud rather than your device, which the company claims should prevent latency and pairing issues. 

 



A completely redesigned Echo lineupAmazon

No more cylinder or hockey-puck shaped speakers from Amazon. The company introduced a completely redesigned Echo lineup that features a uniform, spherical aesthetic across its main Echo and Echo Dot devices.

The new Echo will also inherit some features from the pricier Echo Plus, such as its built-in smart home hub. The new Echo will start at $100, while the redesigned Dot version begins at $50 and the Dot with a digital clock display starts at $60. 



New Ring devices for the car, including a car camera that can record interactions with the policeRing

Amazon also announced the $200 Ring Car Cam, a security camera for the road that can keep an eye on your car whether its parked or in transit.

The camera comes with a feature called Traffic Stop, which enables it to record an interaction with police and alert designated contacts after the user says "Alexa, I'm being pulled over." The device can also surveil your car while it's parked to check for at temped break-ins or other unusual activity. 

The camera can also request help from first responders when necessary while driving.

The launch comes after Ring's partnerships with hundreds of police departments across the United States has drawn scrutiny from civil liberties activists, privacy advocates, and lawmakers.



Ring's new mini-drone, which can fly around the home to keep an eye on it when you're awayRing

The Ring Always Home Cam is designed to do what its name implies: make it feel like you're always at home by keeping tabs on your house while you're away.

The Always Home Cam is essentially a tiny drone that can autonomously fly around the house, enabling it to monitor multiple areas without investing in multiple cameras. Users must set a predetermined path for the Always Home Cam to follow. So if you want it to check whether you left the stove on, for example, you'd have to create a path to the kitchen.

The device sits on a charging base that also blocks its camera when not in use.



A new Echo Show with a screen that can follow youAmazon

It's not just the standard Echo lineup that received an upgrade on Thursday. Amazon is also refreshing the Echo Show with a new 10-inch model that has a rotating screen that can follow you around.

When you're on a video call, for example, the Echo Show can move so that its 13-megapixel camera can keep you in frame. If you have Amazon's Alexa Guard feature turned on while in Away mode, the Echo Show can also pan around the room to look for disruptions.

The new Show costs $250 and starts shipping later this year. 

 



See the rest of the story at Business Insider

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