The internet can and should be accessible to everyone. The sentiment of creating an inclusive world is what lies at the heart of website accessibility.
In today’s world, the web plays a vital role in our day-to-day lives. However, more than 1 billion people worldwide live with a disability or condition that affects their ability to interact online (think autism, ADHD, deafness and more).
What is Website Accessibility?
Website Accessibility maintains that everyone should be able to use any website on the internet, despite any condition that affects physical or mental capabilities.
71% of Websites Are Unusable by People with Disabilities
Although there are various conditions that impact how one can interact online, a few common groups include: Visual Impairment (blindness, color blindness), Hearing Impairment (full and partial deafness), Motor Skills & Physical Disabilities (paralysis and multiple sclerosis), and Cognitive Disabilities (dyslexia, brain injuries, memory loss, ADHD).
Many people use assistive technologies to interact online, including voice recognition software that converts speech into text, screen readers that vocalize text on a webpage, head wands, braille terminals and alternative keyboards for special needs.
However, inaccessible websites also impact older adults and seniors with changing abilities due to aging, people with temporary disabilities (such as a broken wrist), as well as users browsing on smartphones, TVs and other devices.
Accessibility And Your Brand Reputation
In the hospitality industry, businesses make their name on delighting guests and providing excellent customer service. As such, web accessibility is crucial in creating an inclusive environment for customers and making them feel welcome from the moment they Google your name. Having an accessible website is worth broadcasting—showcasing a positive brand image that’s inclusive, attentive to all clients, and in line with the times.
What Does the Future Hold?
Governments across the world are stepping up to ensure that all public facing websites are accessible to all users, including in the U.S. — similar to how wheelchair ramps are required for buildings.
Lawsuits for non-compliance are rapidly increasing as our world becomes more digitized. The hospitality industry has become one of the most targeted industries by predatory lawyers resulting in penalties and legal fees often exceeding $100K.
Web accessibility is not a one-time project, but rather an ongoing practice, and businesses have a social and legal responsibility to improve the digital experience for all in the coming decade.
About Access Design Studio
Access Design Studio provides tailored accessibility solutions and WCAG 2.1 AA Certified Accessibility Compliance
Book a complimentary, ADA compliance review and consultation at https://accessdesignstudio.com/.