SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                                    ________

                                    FORM 6-K

                        REPORT OF FOREIGN PRIVATE ISSUER
                      PURSUANT TO RULE 13A-16 OR 15D-16 OF
                       THE SECURITIES EXCHANGE ACT OF 1934

                        For the month of September, 2003

                                   Serono S.A.
                    ----------------------------------------
                               (Registrant's Name)

                            15 bis, Chemin des Mines
                                 Case Postale 54
                                CH-1211 Geneva 20
                                   Switzerland
                    ----------------------------------------
                    (Address of Principal Executive Offices)

                                     1-15096
                    ----------------------------------------
                              (Commission File No.)

     (Indicate by check mark whether the registrant files or will file annual
reports under cover of Form 20-F or Form 40-F.)

     Form 20-F  X  Form 40-F
               ---           ---

     (Indicate by check mark if the registrant is submitting the Form 6-K in
paper as permitted by Regulation S-T Rule 101 (b)(1).)  ______

     (Indicate by check mark if the registrant is submitting the Form 6-K in
paper as permitted by Regulation S-T Rule 101 (b)(7).)  ______

     (Indicate by check mark whether the registrant by furnishing the
information contained in this form is also thereby furnishing the information to
the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of
1934.)

     Yes      No  X
         ---     ---

     (If "Yes" is marked, indicate below the file number assigned to the
registrant in connection with Rule 12g3-2(b): 82-______)



                                                                          SERONO



MEDIA RELEASE

FOR IMMEDIATE RELEASE
---------------------


                       NEW POSITIVE LONG-TERM RESULTS FOR
           REBIF(R) MULTIPLE SCLEROSIS TREATMENT PRESENTED AT ECTRIMS

        EIGHT-YEAR DATA IN RELAPSING REMITTING MS SUPPORT USE OF REBIF(R)


GENEVA, SWITZERLAND, SEPTEMBER 19, 2003-SERONO, S.A. (VIRT-X: SEO AND NYSE: SRA)

New  data  from  a  long-term  assessment  of  a  cohort  of  patients  with
relapsing-remitting  multiple  sclerosis (RRMS) on Rebif(R) (interferon beta-1a)
therapy  will  be presented today at the 19th Congress of the European Committee
for Treatment and Research In Multiple Sclerosis (ECTRIMS) in Milan, Italy.  The
data  will  be included in a poster session presented by Professor Ludwig Kappos
of  the  Neurologische  Universitatsklinik und Poliklinik in Basel, Switzerland.

The results support the long-term benefit of Rebif(R) 44 mcg subcutaneously (sc)
three  times  weekly (tiw), in the treatment of RRMS on relapses, disability and
magnetic  resonance  imaging  (MRI)  outcomes  measured,  with  a favorable risk
benefit profile through eight years. The exact relationship between MRI findings
and  clinical  outcomes  for  patients  is  unknown.

"These  are  very  important  data and good news for the multiple sclerosis (MS)
community,  said  Dr.  Donald  W.  Paty  of  the University of British Columbia,
Vancouver,  Canada,  an  investigator  in  the  PRISMS(1) trial. "These findings
support  Rebif(R)'s  effectiveness  and show that it is generally well-tolerated
for  eight years duration of treatment and that it appears to modify the natural
course  of  the disease. These data provide additional support to the concept of
treating  MS  patients with high dose high frequency interferon beta in order to
gain  maximum  benefit  and  prevent  disease  progression."

In  those  patients  returning  for  long-term  follow-up  (LTFU)  assessment,
approximately  1  in  5  progressed  to secondary progressive multiple sclerosis
(SPMS).  Natural  history  data  from two population-based studies in Canada and
Sweden  suggest  that  approximately 1 in 2 patients would have been expected to
have  progressed  to  SPMS  without  treatment.(2)  However, differences between
study  patients  and  natural  history  cohorts  may  exist.
_____________________
(1)  PRISMS  (Prevention  of  Relapses  and  disability  by  Interferon  beta-1a
     Subcutaneously  in  MS)
(2)  B.G.  Weinshenker  et  al.  "The  natural  history of multiple sclerosis: a
     geographically based study." Brain (1989), 112: 133-146 B. Runmarker et al.
     "Prognostic  factors  in  a  multiple  sclerosis  incidence  cohort  with
     twenty-five  years  of  follow-up"  Brain  (1993),  116:  117-134


                                                                             1/4

The  eight-year  extension  data come from an open-label follow-up of the PRISMS
study,  a  double-blind,  placebo-controlled  study,  which  began  in 1994, and
involved  560  patients  at  22 centers in 9 countries. Patients were originally
randomized  to receive Rebif(R) 44 mcg sc tiw (184 patients), Rebif(R) 22 mcg sc
tiw (189 patients) or placebo (187 patients). After the first two years, placebo
patients  were  re-randomized  to  receive  one  of  the two active doses, while
patients  already  on  active  treatment  continued  with  the  same  dose.

A  LTFU  assessment  was  performed  to  coincide  with  the  seventh  or eighth
anniversary  of  the first patient visit after enrollment in the original study.
Safety,  efficacy  and  antigenicity  evaluations  were  performed  as  well  as
retrospective collection of efficacy outcomes since the last evaluative visit in
PRISMS.  Patients  originally randomized to placebo have received active therapy
for  the  intervening  time  until  the  LTFU  assessment.

A  total  of  68%  (382/560)  of  the patients in the original randomized cohort
returned  for  the LTFU visit including 74% (136/184) of the patients originally
randomized to Rebif(R) 44 mcg sc tiw. Of these, almost three-quarters were being
treated  with  Rebif(R)  tiw at the time of the LTFU visit, reflecting long-term
compliance  to  high  dose,  high  frequency  interferon  beta  treatment.

Rebif(R)  was generally well tolerated in those seen at the LTFU visit. The most
frequently  reported  adverse events at the time of the LTFU visit were flu-like
symptoms  and  injection-site  reactions, the majority of which were mild. Other
adverse  events  generally  associated  with  interferon  beta  therapy occurred
infrequently.

Neutralizing  antibody  (NAb)  rate  was  12%  (22/184)  at  the  last available
assessment  in  patients  randomized  to  Rebif(R)  44  mcg sc tiw. The clinical
implications  of NAb development in patients with relapsing forms of MS have not
been  fully  studied  and  remain  unknown.

Benefit  for  patients  initially randomized to Rebif(R) 44 mcg sc tiw, compared
with  those  patients  initially  randomized  to placebo and who had been on IFN
therapy  for  up  to  5-6 years, was seen on time to progression on a disability
scale,  time  to  SPMS,  annualized  relapse  rate, and change in lesion area as
measured  in  MRI. Given that patients initially randomized to placebo have been
treated  for  up  to  75%  of  the observation period with active drug, and that
patients  could  have  changed  doses  or medications, the power of the study to
detect  differences  between  original  randomization  groups  is  limited.

ADDITIONAL  INFORMATION

Rebif(R)  (interferon  beta-1a)  is  a  disease-modifying  drug  used  to  treat
relapsing  forms of MS and is similar to the interferon beta protein produced by
the  human  body.  Interferon  helps  modulate  the  body's immune system, fight
disease  and  reduce  inflammation.

Rebif(R),  which  was  approved  in  Europe  in  1998  and in the US in 2002, is
registered  in  more than 80 countries worldwide. In the United States, Rebif(R)
is  co-promoted  by  Serono  and  Pfizer  Inc.


                                                                             2/4

People  in  the  US  with  relapsing forms of MS can find more information about
Rebif(R)  in  the full prescribing information, online at www.mslifelines.com or
                                                          -------------------
by  calling  MS  LifeLines(TM)  toll-free  at  1-877-44REBIF. Patients should be
instructed  to read the Medication Guide accompanying the product. Most commonly
reported side effects are injection site disorders, flu-like symptoms, elevation
of  liver  enzymes and blood cell abnormalities. Patients, especially those with
depression,  seizure  disorders,  or  liver  problems, should discuss with their
doctors  whether  Rebif(R)  is  right  for  them.

MS  is  a  chronic, inflammatory condition of the nervous system and is the most
common,  non-traumatic,  neurological  disease  in  young  adults. MS may affect
approximately  two  million  people worldwide. While symptoms can vary, the most
common  symptoms of MS include blurred vision, numbness or tingling in the limbs
and  problems  with strength and coordination. The relapsing forms of MS are the
most  common.


                                       ###


Some  of  the  statements  in  this  press  release  are  forward  looking. Such
statements  are inherently subject to known and unknown risks, uncertainties and
other  factors  that  may  cause  actual results, performance or achievements of
Serono  S.A.  and  affiliates  to be materially different from those expected or
anticipated  in  the  forward-looking statements. Forward-looking statements are
based on Serono's current expectations and assumptions, which may be affected by
a  number  of  factors, including those discussed in this press release and more
fully  described  in  Serono's  Annual  Report  on Form 20-F filed with the U.S.
Securities and Exchange Commission on April 17, 2003.  These factors include any
failure  or  delay  in  Serono's ability to develop new products, any failure to
receive  anticipated  regulatory  approvals,  any  problems  in  commercializing
current  products  as  a  result of competition or other factors, our ability to
obtain  reimbursement  coverage  for  our  products,  and government regulations
limiting  our  ability  to  sell  our  products. Serono has no responsibility to
update the forward-looking statements contained in this press release to reflect
events  or  circumstances  occurring  after  the  date  of  this  press release.

                                       ###

ABOUT SERONO

Serono  is  a  global  biotechnology  leader.  The  Company  has six recombinant
products  on  the  market,  Gonal-F(R),  Luveris(R),  Ovidrel(R)/Ovitrelle(R),
Rebif(R),  Serostim(R) and Saizen(R) (Luveris(R) is not approved in the USA). In
addition  to  being  the  world leader in reproductive health, Serono has strong
market  positions  in  neurology,  metabolism and growth. The Company's research
programs  are  focused  on  growing  these  businesses  and  on establishing new
therapeutic  areas.  Currently,  there  are  over  30  projects  in development.

Serono  was  awarded the International James D. Watson Helix 2003 Award from the
Biotechnology  Industry  Organization  (BIO)  in  recognition  of  the Company's
outstanding  leadership  and  highest  standards  of  scientific  and  product
achievement.

In  2002,  Serono  achieved  worldwide  revenues  of US$1.546 billion, and a net
income  of  US$321  million,  making it the third largest biotech company in the
world.  The  Company operates in 45 countries, and its products are sold in over
100  countries. Bearer shares of Serono S.A., the holding company, are traded on
the  virt-x  (SEO) and its American Depositary Shares are traded on the New York
Stock  Exchange  (SRA).


                                                                             3/4

FOR MORE INFORMATION, PLEASE CONTACT:

  SERONO IN GENEVA, SWITZERLAND:
  MEDIA RELATIONS:                   INVESTOR RELATIONS:
  Tel:  +41-22-739 36 00             Tel:  +41-22-739 36 01
  Fax:  +41-22-739 30 85             Fax:  +41-22-739 30 22
  http://www.serono.com              Reuters: SEOZ.VX / SRA.N
  ---------------------              Bloomberg: SEO VX / SRA US

  SERONO, INC., ROCKLAND, MA
  MEDIA RELATIONS:                   INVESTOR RELATIONS:
  Tel.  +1 781 681 2340              Tel.  +1 781 681 2552
  Fax:  +1 781 681 2935              Fax:  +1 781 681 2912
  http://www.seronousa.com
  ------------------------


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                                   SIGNATURES

     Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized.



                                      SERONO S.A.
                                      a Swiss corporation
                                      (Registrant)



September 22, 2003                    By:    /s/ Allan Shaw
                                             -----------------------
                                      Name:  Allan Shaw
                                      Title: Chief Financial Officer