Ownership Submission
FORM 3
 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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(Print or Type Responses)
1. Name and Address of Reporting Person *
  SCHNEIDER ANDREA L
 2. Date of Event Requiring Statement (Month/Day/Year)
08/22/2017		 3. Issuer Name and Ticker or Trading Symbol
ALASKA AIR GROUP, INC. [ALK]
(Last)
(First)
(Middle)
19300 INTERNATIONAL BLVD		 4. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director _____ 10% Owner
_____ Officer (give title below) _____ Other (specify below)
VP PEOPLE
 5. If Amendment, Date Original Filed(Month/Day/Year)
(Street)

SEATTLE, WA 98188		 6. Individual or Joint/Group Filing(Check Applicable Line)
_X_ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person
(City)
(State)
(Zip)
Table I - Non-Derivative Securities Beneficially Owned
1.Title of Security
(Instr. 4)		 2. Amount of Securities Beneficially Owned
(Instr. 4)		 3. Ownership Form: Direct (D) or Indirect (I)
(Instr. 5)		 4. Nature of Indirect Beneficial Ownership
(Instr. 5)
COMMON STOCK 4,760
D
 

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly. SEC 1473 (7-02)
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Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 4)		 2. Date Exercisable and Expiration Date
(Month/Day/Year)		 3. Title and Amount of Securities Underlying Derivative Security
(Instr. 4)		 4. Conversion or Exercise Price of Derivative Security 5. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 5)		 6. Nature of Indirect Beneficial Ownership
(Instr. 5)
Date Exercisable Expiration Date Title Amount or Number of Shares
RESTRICTED STOCK UNITS 02/10/2018 02/10/2025 COMMON STOCK 800 $ 0 D  
RESTRICTED STOCK UNITS 02/09/2019 02/09/2026 COMMON STOCK 900 $ 0 D  
RESTRICTED STOCK UNITS 02/14/2020 02/14/2027 COMMON STOCK 780 $ 0 D  
RESTRICTED STOCK UNITS 03/07/2018(1) 03/07/2027 COMMON STOCK 1,590 $ 0 D  
EMPLOYEE STOCK OPTION (RT TO BUY) 08/03/2015 08/03/2021 COMMON STOCK 40 $ 14.6425 D  
EMPLOYEE STOCK OPTION (RT TO BUY) 02/11/2017 02/11/2023 COMMON STOCK 1,596 $ 24.4 D  
EMPLOYEE STOCK OPTION (RT TO BUY) 02/11/2017(2) 02/11/2024 COMMON STOCK 1,540 $ 38.755 D  
EMPLOYEE STOCK OPTION (RT TO BUY) 02/10/2016(3) 02/10/2025 COMMON STOCK 1,830 $ 65.37 D  
EMPLOYEE STOCK OPTION (RT TO BUY) 02/09/2017(4) 02/09/2026 COMMON STOCK 2,180 $ 65.63 D  
EMPLOYEE STOCK OPTION (RT TO BUY) 02/14/2018(5) 02/14/2027 COMMON STOCK 1,780 $ 96.3 D  

Reporting Owners

Reporting Owner Name / Address Relationships
Director 10% Owner Officer Other
SCHNEIDER ANDREA L
19300 INTERNATIONAL BLVD
SEATTLE, WA 98188		       VP PEOPLE  

Signatures

/S/ JEANNE E GAMMON, ATTORNEY IN FACT FOR ANDREA L. SCHNEIDER 08/31/2017
**Signature of Reporting Person Date

Explanation of Responses:

* If the form is filed by more than one reporting person, see Instruction 5(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1) STOCK UNITS WILL VEST AS FOLLOWS: 529 ON 03/07/2018; 530 ON 03/07/2019; AND 531 ON 03/07/2020.
(2) 770 OPTIONS ARE VESTED; REMAINING 770 OPTIONS WILL VEST ON 02/11/2018.
(3) 915 OPTIONS ARE VESTED; THE REMAINING OPTIONS WILL VEST AS FOLLOWS: 457 ON 02/10/2018 AND 458 ON 02/10/2019.
(4) 545 OPTIONS ARE VESTED; THE REMAINING OPTIONS WILL VEST AS FOLLOWS: 545 ON 02/09/2018; 545 ON 02/09/2019; AND 545 ON 02/09/2020.
(5) OPTIONS WILL VEST AS FOLLOWS: 445 ON 02/14/2018; 445 ON 02/14/2019; 445 ON 02/14/2020; AND 445 ON 02/14/2021.

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