The Dairy Alliance highlights how real dairy milk fuels athletes — and the moms behind them.
ATLANTA, GA, September 08, 2025 /24-7PressRelease/ -- Long before the stadium lights, the game-day crowds, or the highlight reels, there were early mornings, small wins, and a jug of milk in the fridge. Milk's Got Game returns for another season, and The Dairy Alliance, a nonprofit funded by dairy farm families in the Southeast, celebrates how milk powers athletes' performance on and off the field. This year, The Dairy Alliance joins SEC football players Gunner Stockton and Talyn Taylor of Georgia and Jake Merklinger of Tennessee, along with their mothers, to show fans how real dairy milk's high-quality protein supports strength, recovery, and hydration for active lifestyles.
"Real dairy milk fueled these athletes while they were growing up, and it continues to power their routines today," said Joanne Engelhardt-Risko, Vice President of Strategic Marketing at The Dairy Alliance. "With this year's Milk's Got Game campaign, we're spotlighting the evolution of real dairy milk as a powerful sports drink that helps athletes recover, stay strong, and perform at their best. This campaign also celebrates the role of moms, the original champions of dairy milk - if the best young athletes in the country trust dairy milk to power their game, it's because their moms do too."
"We are proud to join The Dairy Alliance to support the Southeast dairy industry and highlight how Milk's Got Game," said Samantha Craun, a Tennessee dairy farmer.
"From our farms to your family, milk has always delivered the nutrition and strength to fuel athletes on the field and at home," said Jennifer Glover, a Georgia dairy farmer.
With 8 grams of high-quality protein in every serving, real dairy milk helps fuel strength, recovery, and hydration, from practice to game day. As the MVP of performance and everyday wellness, real dairy delivers the power athletes need to go from home to the college playing field.
"Growing up, my mom always made sure milk was part of my everyday routine," said Gunner Stockton, quarterback for the University of Georgia. "It gave me the nutrition needed for practice and helped me push harder on the field. Even now, dairy milk plays a central role in my life, keeping me fueled and hydrated through every game."
"Since his first steps, it's always been real dairy – high-quality protein and real hydration," adds Gunner's mom, Sherrie Stockton.
"Real dairy milk gave me the edge when I was training as a kid, and it still makes a difference for me now," said Talyn Taylor, wide receiver for the University of Georgia. "My mom knew the importance of it early on, and I rely on it to stay strong, bounce back, and perform at my best."
"From the start, real dairy milk played a huge role in keeping me energized and ready to go," said Jake Merklinger, quarterback for the University of Tennessee. "My mom made sure it was part of my routine growing up, and it's still one of the best ways for me to recover after workouts and stay game ready."
The Milk's Got Game campaign celebrates the connection between family, nutrition, and performance, reminding us that success on the field often starts around the kitchen table.
For more information about The Dairy Alliance, visit https://thedairyalliance.com, or follow them on Facebook or Instagram @TheDairyAlliance.
About The Dairy Alliance
The Dairy Alliance is a nonprofit funded by dairy farm families of the Southeast. We work diligently with dairy farmers, schools, sports teams, health professionals, local organizations, state leaders, the media, and the public to promote dairy foods and knowledge about the dairy industry. Our efforts center in eight states: Alabama, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, Tennessee, and Virginia.
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