HONG KONG / ACCESSWIRE / May 23, 2022 / Tailor Insight, the Asia based market research institute who are focusing on the fin-tech, AI, AR/VR/XR, digital marketing & blockchain industries, has released a report on 'Brand Marketing Trends in Southeast Asia for 2022'.

Human behaviors on podcasts, blog, vlogs and social media

People will see another spike in content creation by individuals, using podcasts, blogs, vlogs and social media to put out entertaining or educational content. Brands that acknowledge the power of that content and incorporate it into their strategies will be leading in 2022. This allows them to identify trends instead of working with commonly used keywords and turn content creators into brand ambassadors.

Live video's importance

Following some major global upheavals during the last couple of years, making reliable predictions about branding trends is easier to say than to do. However, a wealth of research and data from 2020 and 2021 provide us with a lot of insight on what has to come in the year 2022 and beyond. While there are many countless factors that will affect branding in general this year, here are five of what people consider to be the most noteworthy. Live video is great for grabbing the attention of customers' social audience on social media. These types of videos are so attractive to viewers because they tap into fear of missing out. When users are not sure if a live video is going to contain a tidbit of information that users cannot get anywhere else, or it will mean you're the first to find out about some new and exciting news, you're going to want to watch it.

Online marketing activities to purchasing decisions

This trend has been gaining momentum over the past decade or so but with issues like Climate Change, the global pandemic and the current labor shortages happening in many countries coming to a head, people are looking towards companies to start doing their part. Purpose and social responsibility are especially important for consumers aged 30 and below, many of whom consider sustainability as a key factor in most purchasing decisions.

Virtual events booming

As virtual events have exploded as a replacement for in - person engagement, every business has tried to roll out events, webinars, and virtual conferences. However, most are just PowerPoint presentations or an executive talking with their kitchen in the background. That is not interesting … So, the race is on in 2021 for polish and production value - graphics, directors, professional hosts, equipment, and no kitchen backdrops.

About Tailor Insight

Tailor Insight offers deep insight into industry trends in the financial market. Tailor Insight provides easy and quick solutions that allow customers to capture, monitor, and audit market data from a holistic view down to an individual task on market research and industry trend insights, especially in including Fin-tech, blockchain, NFT, Metaverse gaming, AR/VR/XR, AI learning and leading biotech industries. They also provide guidance to SMEs in online digital marketing, PR distribution, brand awareness. For a long time, Tailor Insight has based in East Asia and Southeast Asia (Japan, Korea, Mainland China, Hong Kong, Taiwan, Singapore, Thailand, Malaysia, Indonesia, Philippines, Vietnam, Myanmar, Laos, etc.). To date, the company has provided data and analytics services to more than 1,000 enterprise clients.

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Inquiry about the Market Analysis Report

Brand: Tailor Insight Market Research
Contact: Eric Lee, Fin-tech & Marketing Analyst at Tailor Insight
Address: Room C21, G-Floor Greenland Court, No. 88 Ma Tau Wai Road, Kowloon, Hong Kong
Email: cs@TailorInsight.com
Website: https://www.tailorinsight.com

SOURCE: Tailor Insight Market Research