Business Development Officer DeAndre Sears Calls for Integrity-First Approach to Rebuild Industry Trust

LAS VEGAS, NV / ACCESS Newswire / July 21, 2025 / DeAndre "Andre" P. Sears, a seasoned Business Development Officer in the trust services industry, is challenging financial services professionals to prioritize long-term relationships over short-term gains. In a recent interview, Sears drew from over 20 years of experience in business development, finance, and trust services to advocate for an industry transformation centered on integrity, transparency, and community engagement.

In a new interview, DeAndre "Andre" P. Sears, Business Development Officer at Peak Trust Company, is calling on business professionals to rethink how they approach growth in the financial services industry

"People think finance is about numbers, but it's really about people," Sears said. "Trust services are personal. Behind every account is a family, a business, or a legacy that deserves our utmost care and attention."

From Football Field to Financial Services

Sears' unconventional path from college football to leading business development for trust companies managing billions in assets under administration has shaped his people-first philosophy. This perspective has become increasingly relevant as the financial services industry grapples with a trust crisis.

According to Edelman's Trust Barometer, financial services remains one of the least trusted industries globally, with only 56% of the public expressing confidence in the sector. Sears believes this presents both a challenge and an opportunity for professionals willing to change their approach.

The Business Case for Integrity

"Honesty isn't just a moral value-it's a business strategy," Sears explained. "When you're upfront with clients, even about your limitations, people remember that authenticity. Those relationships become the foundation of sustainable growth."

Sears emphasizes that building trust creates tangible competitive advantages. "Integrity leads to referrals. Referrals lead to growth. It's a cycle that starts with doing the right thing, even when no one's watching."

This philosophy has guided Sears throughout his career as he's helped develop strategic growth initiatives while maintaining ethical standards that prioritize client welfare over transaction volume.

Community Service as Business Foundation

Beyond his professional responsibilities, Sears has volunteered extensively with the Southern Nevada Leukemia & Lymphoma Society and Helping Hands of Vegas Valley. He views community involvement as essential professional development rather than optional charity work.

"When you serve others, you stay grounded," Sears said. "It reminds you that success isn't just about personal gain-it's about making a meaningful difference in people's lives."

A Call for Industry Transformation

Sears challenges his peers to examine their fundamental business approach: "Ask yourself: Are you chasing transactions, or are you building relationships? Are you leaving clients better off than you found them? Integrity is a daily choice-and it starts with individual commitment."

He advocates for practical steps that any professional can implement immediately, including transparent communication during difficult conversations, providing honest advice even when it's not profitable, and dedicating time to community service.

"You don't need a formal program or a big platform to make an impact," Sears noted. "Start by leading with honesty, showing genuine empathy, and giving your time to others. Business gets better when people get better."

To read the full interview, visit the website here.

About DeAndre P. Sears

DeAndre P. Sears serves as a Business Development Officer in the trust services industry, working with clients across all 50 states. With over two decades of experience in business development, finance, and trust services, he specializes in strategic growth, ethical leadership, and community-focused business practices. Based in Las Vegas, Nevada, Sears continues to advocate for industry-wide adoption of relationship-based business models.

Contact:

info@DeAndreSears.com

SOURCE: DeAndre P. Sears