The Law Offices of Frank R. Cruz announces an investigation of The Boston Beer Company, Inc. (“Boston Beer” or the “Company”) (NYSE: SAM) on behalf of investors concerning the Company’s possible violations of federal securities laws.

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On September 8, 2021, after the market closed, Boston Beer announced that it was withdrawing its 2021 financial guidance issued on July 22, 2021 as a result of a decrease in demand for its hard seltzer products. The Company further disclosed that it expects to incur hard seltzer-related inventory write-offs, shortfall fees payable to 3rd party brewers, and other costs associated with the drop in demand during the remainder of fiscal year 2021.

On this news, Boston Beer’s share price fell approximately 10% during after-hours trading on September 8, 2021, thereby injuring investors.

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If you purchased Boston Beer securities, have information or would like to learn more about these claims, or have any questions concerning this announcement or your rights or interests with respect to these matters, please contact Frank R. Cruz, of The Law Offices of Frank R. Cruz, 1999 Avenue of the Stars, Suite 1100, Los Angeles, California 90067 at 310-914-5007, by email to info@frankcruzlaw.com, or visit our website at www.frankcruzlaw.com. If you inquire by email please include your mailing address, telephone number, and number of shares purchased.

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The Law Offices of Frank R. Cruz Announces Investigation of The Boston Beer Company, Inc. (SAM) on Behalf of Investors