The "Online Travel, Accommodation & Airline Booking Markets 2024" report has been added to ResearchAndMarkets.com's offering.

Online Travel Bookings to Reach 65% of Global Market by 2026 and Online Travel Market to Exceed €1 Trillion by 2032.

Digital platforms, including OTAs, social media, and mobile apps, are reshaping the global travel market. By 2026, 65% of bookings will be made online, with mobile devices driving over half of travel website traffic. AI and personalization are changing the travel experience, with 20% of travelers in places like Germany and South Korea using AI tools for planning.

Accommodations Market Sees Surge in Mobile and OTA Bookings

The accommodations market is shifting towards mobile-first bookings, with over one-third of global bookings made via mobile in 2023. OTAs such as Booking.com and Airbnb continue to lead the market, seeing solid growth in revenue and bookings.

Airline Industry Adapts to Evolving Digital and Consumer Trends

By 2024, over 70% of global airline bookings will be made online. Mobile apps and airline websites dominate, offering flexible booking options, while digital wallets and instant payments gain traction, particularly with younger travelers.

Questions Covered

• How is AI transforming the travel planning experience for consumers?
• What is the expected revenue for the global airline industry in 2024?
• What role do digital payments and wallets play in the travel and airline sectors?
• What percentage of global travel bookings were made online in 2023?
• What are the most popular booking channels among travelers today?

Key Topics Covered:

Global Online Travel Market Insights

• Overview of Online Travel Market And Trends, October 2024
• Online Travel Market Size, in USD billion, 2023 & 2024e & 2032f
• Share of Online Travel Bookings Making Up Total Travel Bookings, in %, 2023 & 2026f
• CAGR of Online Travel Market Bookings, in %, 2023-2026f
• Online Travel Market Size, in USD trillion, 2023 & 2027f
• Online Travel Agency Market Value, in USD trillion, 2023 & 2027f
• Online Travel Agency Market Expenditure, in USD billion, 2023 & 2027f
• Breakdown of Online Travel Agency Market Value, by Domestic vs International Trips, in %, 2023 & 2027f
• Online Travel Agency Market Value, by Domestic vs International Trips, in USD billion, 2023 & 2027f
• Share of the U.S. Contributing to Online Travel Agency Market Value, in %, 2023
• Share of Online Travel Consumers Who Are Always/Frequently Influenced by Digital Advancements of a Travel Service Or Product, in %, 2023
• Share of OTA's Making Up the Total Travel Market, in %, 2024e
• Share of Travelers Who Find It Important to Have the Option to Book Their Entire Trip Online, in %, June 2024
• Share of Travelers Who Feel That It Is Important to Be Able to Book Their Entire Trip Online, by Generation, in % of Travelers, 2023e
• Number of "Hilton" Hotel Check-Ins Through App, in millions, June 2022 & June 2023
• Share of Travelers Who Want to Use a Digital Hotel Room Key, in %, June 2024
• Share of Travelers Who Appreciate Travel Apps That Reduce the Friction And Stress of Travel, in %, 2023e
• Share of Travelers Who Appreciate Travel Apps That Reduce the Friction And Stress of Travel, by Generation, in % of Travelers, 2023e
• Share of Travelers Who Find the Ability to Utilize Personal Devices Seamlessly While Traveling Important, in %, 2023e
• Share of Travelers Who Find the Ability to Utilize Personal Devices Seamlessly With On-Property Technology Important, by Generation, in % of Travelers, 2023e
• Share of Internet Users Who Visited Travel Websites And Used Travel Apps, in %, Q3 2023
• Share of Internet Users Who Use the Internet to Research Places And Travel, in %, Q3 2023
• Share of Internet Users Who Use the Internet to Research Places And Travel, by Age, in % of Internet Users, Q3 2023
• Top Sources of Trip Inspiration, in % of Travelers, February 2024
• Top Origins of Social Media Travel Inspiration, in % of Travelers, February 2024
• Share of Travelers Who State That Search Engine Results Play A Key Part In Their Trip Planning Journey, in %, February 2024
• Year-on-Year Growth of Online Bookings From Global Air Travel Providers, by Region, in % of Year-on-Year Growth, Q1 2024
• Share of Travelers Who Have Used AI And Found It Helpful When Planning for Travel, by Country, in % of Travelers, Q1 2024
• AI Use Cases in Travel, in % of Travelers, October 2023
• Share of Travelers Who Are Curious to Use AI When Planning a Trip, in %, October 2023
• Top 5 Resources Used in the 45 Days Leading Up To Booking Travel, in % of Travelers, April 2023
• Average Time Travelers Spent With Resources Used on the Path to Travel Purchase, in Minutes, April 2023
• Top 5 Use Cases of Social Media in the Path to Travel Purchase, in % of Travelers, April 2023
• Share of Frustration Experienced by Users During Sessions, by Industry, in %, October 2023
• Frustration Factors Experienced While Visiting Travel & Hospitality Websites, in % of Website Visitors, October 2023
• Internet Traffic Change, by Industry, in % of Year-on-Year Change, Q4 2023
• Breakdown of Travel & Hospitality Websites Traffic, by Device, in %, 2022 & 2023
• Breakdown of Travel & Hospitality Websites Traffic, by Marketing Channel, in %, 2022 & 2023
• Breakdown of Paid vs Unpaid Travel & Hospitality Websites Traffic, by Device, in %, December 2023
• Breakdown of New vs Returning Travel & Hospitality Websites Traffic, by Device, in %, December 2023
• Scroll Rate of Travel & Hospitality Websites, by Device, in %, December 2023

Online Travel, Accommodation & Airline Booking Companies

• Apple
• Google
• Hilton
• Google Flights
• Kayak
• Airbnb
• Viator
• GetYourGuide
• Booking.com
• Trip.com
• Expedia
• Tripadvisor

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