Hibbett, Inc., a leading Birmingham-based premium footwear and athletic-inspired fashion retailer, today announced a special donation to Children’s of Alabama in partnership with global sports brand, PUMA. On Monday, December 16^th, team members from Hibbett and PUMA visited Children’s of Alabama in Birmingham, one of the largest pediatric medical centers in the country, and presented a donation of $20,000 and more than 1,300 items.

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Hibbett and PUMA present $20,000 to Children's of Alabama, Social Services (Image courtesy of Children's of Alabama)

“We are honored to join forces with PUMA for the fifth year in a row by supporting the incredible mission of Children’s of Alabama,” said Sarah Sharp-Wangaard, VP Marketing, Hibbett. “The unwavering dedication of their staff in providing compassionate care to families in need, inspires us deeply. Through our donation this year, we hope to help ensure that the Children’s Social Services Team has an abundance of resources to continue making a meaningful impact on the lives of children and their families throughout the year.”

“We are incredibly grateful to the teams at Hibbett and PUMA for their efforts to ensure that patients and their families have essentials to make their stay at the hospital the most comfortable it can be,” said Crawford Daniel, Community Development Coordinator at Children’s of Alabama. “This collaboration and support enables the care team at Children’s to provide family-centered care to ease patient and caregiver stress.”

This year, Hibbett and PUMA joined together and presented Children’s of Alabama, Social Services with a financial donation of $20,000 along with a combination of PUMA branded men’s, women’s and children’s shoes, shirts and shorts valued at $5,000 and 1,000 fidget toys valued at $3,500. The contributions support essential Children’s of Alabama programs like the Care Closet, Sugar Plum Shop and Children's Hospital Intervention and Prevention Services (CHIPS Center).

The Care Closet helps alleviate some of the stress for more than 400 families in crisis each year. Families often arrive at the hospital emergency room with little time to prepare. The Care Closet provides complimentary essentials they might need like toiletries, apparel, footwear and toys to help entertain children and siblings during an emergency, so they can focus on their child’s care.

During the holiday season, Children’s of Alabama hosts the Sugar Plum Shop to bring some holiday cheer, providing an average of 260 patient families with gifts to help ease the burden of a child being hospitalized during the holiday season. Children's Hospital Intervention and Prevention Services (CHIPS Center) promotes hope and healing for youth affected by child abuse and neglect. The specialty-trained staff at the CHIPS Center provide thousands of counseling sessions for children and families in need each year.

To learn more or donate to Children’s of Alabama, please visit here.

About Hibbett, Inc.

Hibbett, headquartered in Birmingham, Alabama, is a leading athletic-inspired fashion retailer with nearly 1,000 specialty stores, located in 36 states nationwide. Hibbett has a rich history of convenient locations providing personalized customer service and bringing access to premium product, coveted footwear & apparel from top brands like Nike, Jordan, adidas & New Balance in underserved communities. Consumers can browse styles, find new releases, shop Toe-2-Head fits and make purchases online or in their nearest store by visiting www.Hibbett.com. Hibbett is owned by JD Sports Fashion plc, a leading global omnichannel retailer of Sports Fashion brands. Follow us @hibbettsports on Facebook, Instagram and X and @Hibbett on TikTok.

About Children's of Alabama

Since 1911, Children’s of Alabama has provided specialized medical care for ill and injured children, offering inpatient, outpatient and primary care throughout Central Alabama. Ranked among the best children’s hospitals in the nation by U.S. News & World Report, Children’s serves patients from every county in Alabama and nearly every state. Children’s is a private, not-for-profit medical center that serves as the teaching hospital for the University of Alabama at Birmingham (UAB) pediatric medicine, surgery, psychiatry, research and residency programs. The medical staff consists of UAB faculty and Children’s full-time physicians, as well as private practicing community physicians.

About PUMA

PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 20,000 people worldwide, and is headquartered in Herzogenaurach/Germany.

*Photo courtesy of Children’s of Alabama

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