Divi, the scalp and hair wellness brand redefining scalp care, is thrilled to announce that founder Dani Austin has been named BeautyMatter’s 2025 Entrepreneur of the Year.

This honor celebrates not only Divi’s category-defining innovation, but also Dani’s transformative impact as a creator-CEO. A Forbes Top Creator for three consecutive years and 2023’s Influencer of the Year, Dani turned her personal hair loss journey into a viral, $40M+ brand that sells a Scalp Serum every minute.

“This award is more than a personal milestone, it’s a tribute to the community that believed in Divi’s mission to make scalp care cool and accessible,” said Dani Austin, founder and CEO of Divi. “Being recognized by BeautyMatter, an industry authority that truly understands brand-building in today’s creator-driven landscape, is incredibly meaningful.”

The BeautyMatter Awards spotlight excellence across the beauty industry, honoring brands, founders, and innovators who move the industry forward with creativity, purpose, and integrity. Winners were selected by an independent panel of category experts based on relevancy, impact, and innovation.

“In a world that has become increasingly transactional, we remain committed to recognizing good work based solely on merit,” said BeautyMatter Founder and CEO, Kelly Kovack. “When someone is recognized as a BeautyMatter Award winner, it’s because they put in the work to be the best.”

Winners were selected by a panel of independent judges—each a leading expert in their respective category—who evaluated entries based on relevancy, impact, and innovation. This year’s honorees represent the forefront of beauty, from visionary product design to brand leadership that drives positive change.

“Numerous beauty industry award ceremonies tend to be politicized or connected to product promotion. In contrast, the BeautyMatter Awards stand out as a refreshing and dynamic experience. Their vibrancy, rawness, and edginess align precisely with the industry pulse that BeautyMatter understands so well, “ said Dr. Robb Akridge, Founder & CEO of Opulus Labs and BeautyMatter Awards judge

The complete list of 2025 BeautyMatter Award winners is now live at www.beautymatter.com and being shared across BeautyMatter’s social media platforms.

About Divi

Founded in 2021 by creator and entrepreneur Dani Austin, Divi is a scalp and hair wellness brand committed to making scalp care modern, effective, and inclusive. From its best-selling Scalp Serum to a growing portfolio of dermatologist-tested essentials, Divi is redefining how consumers approach hair health—one drop at a time. Learn more at www.diviofficial.com.

About BeautyMatter

BeautyMatter is a global content and data platform built by brand builders, operators, and investors. Recognized as an essential resource for beauty insiders, BeautyMatter connects the dots with context-rich analysis, actionable insights, and a fresh point of view that informs and inspires the people shaping the future of beauty.

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