The "Trends in the Functional Food and Drinks Market 2025: Rising Product Categories, Ingredients Trends, Market Dynamics, Industry Trends" report has been added to ResearchAndMarkets.com's offering.

This report serves as both a snapshot of the present and a roadmap for the future. It empowers product developers, marketers, investors, and ingredient suppliers with data-backed intelligence to inform strategy, guide R&D, and anticipate the next wave of functional innovation.

This report delivers a comprehensive analysis of the latest developments in health-oriented foods and beverages, based on an in-depth examination of products launched throughout 2025. Drawing from proprietary data collected and analyzed by the research team, this report provides a fact-based overview of the market's current state - not theoretical forecasts - highlighting what's already shaping consumer choices and innovation pipelines worldwide.

Market Context and Overview

As wellness continues to dominate consumer priorities, the global food and beverage industry is undergoing a transformation. Functionality has become the new standard, with consumers demanding products that not only nourish but also support specific health benefits - from immunity and gut balance to mental performance and longevity. In this landscape, understanding emerging ingredient technologies and application trends is essential for staying competitive.

Key Findings

• Real-Time Market Evidence: The analysis is built on the most recent global launches, providing unparalleled visibility into what brands are actively formulating and marketing in 2025.
• Diverse Product Formats and Applications: The study spans beverages, snacks, dairy alternatives, supplements, and other delivery systems - showcasing how functionality is being integrated across categories.
• Ingredient Innovation at the Core: A deep dive into novel ingredients and technologies reveals how companies are leveraging advanced nutrient delivery systems, bioactive compounds, and sustainable, next-generation sources such as fermentation-derived proteins, algae, and botanicals.
• Consumer-Centric Health Trends: The report identifies which health claims - such as cognitive support, stress reduction, energy enhancement, and metabolic health - are gaining momentum and how brands are communicating these benefits effectively.
• Forward Outlook: Through predictive modeling and expert insight, the report outlines where the functional food and beverage market is heading, spotlighting growth opportunities, emerging regions, and white spaces for innovation.

Products Covered

• 1906 Off Duty
• AG1
• AGZ Sleep Support
• Allday Functional Oral Spray
• Ardenna Non-Alcoholic Gin
• Beeya Phase 1 + Phase 2
• BetterAlt SHE-LAJIT Honey Sticks
• Blast Pack (PR Lifestyle)
• BREZ Adaptogen & Mushroom Drink
• BREZ Shots
• Cann "Naked Hi Boy"
• CarobBiomeT
• Daily Shake Daily Brews Multipack
• Double Sleep & Stress Care
• Extract Everytime Film
• Fast Pickle Juice
• Fermotein
• Flirt Social Tonic
• Gamer Supps GG Energy
• Gamer Supps GG Caffeine Free
• Gamer Supps Premium Energy Cans
• Gimber Organic Concentrate
• GLPro (Korea Ginseng Corporation)
• GLPro Double Cut (JungKwanJang)
• Glucerna Shake
• Gobbi Beverage
• Hazy Shrumz Mushroom Gummies
• Herbalife SKIN Collagen Beauty Booster
• Hwa Ae Rak Active Me
• Hwa Ae Rak Bon
• Hwa Ae Rak Glow Booster
• Hwa Ae Rak Q Pro
• Hwa Ae Rak Turning Me
• Hwa Ae Rak Women's Balance JIN
• Irwin Naturals Healthy Brain All-Day Focus
• Ka'Chava Shakes
• Kate Farms Glucose Support
• KGC05pg Red Ginseng Extract
• KynetikT
• Level Off
• Lifeway Basics Plus
• Lemme PMS Liquid Drops
• Love Mushrooms Empower Perimenopause Coffee
• Madmonq Focus Tablets
• Mamala Organics Mamlive
• Mariona THC Beverage
• Melo Sparkling Kava Drink
• MTE Daily Energy + Wellness
• MUD/WTR Nourish
• MXXN Barbados Blanco
• NeuroBrocc Cognitive Support Supplement
• Nourished Collagen+
• NOVOS Bar
• Nutrafol Strengthening Hair Growth Duo
• OHP Labs Oxy Shred Gummies
• Oikos FusionT
• Optibar
• OZiva Sugar Support
• OZiva+ Advanced Metabolic Gut-Fit
• Parch Non-Alcoholic Agave Cocktail
• PlusCBD Aura Collection Fizz
• Power Gum
• Prolon L-Protein Bar
• PR Lifestyle Blast Pack
• RESPWAN Gum and Mints (Razer/Mars)
• Rise Kombucha
• Sensori "Play" Social Tonic
• Slacka Sparkling Drink
• Soylent Complete Nutrition Shake
• Supergut Prebiotic Bars
• Superyou Pro Vegan Protein Powder
• The 333 Triple Beverages
• Troscriptions Buccal Troches
• Turbo Smart Gum
• Update Energy Drink
• VertisT CanolaPRO TasteMod
• Viome VRx MyBioticsT Gut Formula
• Viome VRx Precision SupplementT
• Viome VRx Toothpaste & Gel
• Viome VRx Oral Lozenges
• VITA-PB2 Probiotic
• Water Kefir (Agua De Madre)
• Willy's Kombucha & ACV
• ZBiotics Pre-Alcohol
• ZOE Daily30+ Gut Supplement

Key Topics Covered:

• Report Scope
• Methodology
• Personalization
• Biotics
• GLP-1
• Blood Sugar Control
• Buccal Delivery Systems
• Food Replacement
• Alcohol Alternatives
• Multifunctionality
• Targeted Consumer Groups
• Compact Packaging
• Caffeine-Free Energy
• Folk Forward
• Protein

Companies Featured

• 1906
• AG1 (Athletic Greens)
• AgriProtein
• Agua De Madre
• AGZ
• Allday (Nhance Neurotechnologies, Inc.)
• AN Supps
• Ardenna
• Beeya
• BetterAlt
• BREZ
• Cann
• CarobWay
• ColostraBio
• Danone
• DSM / IFF (VertisT CanolaPRO)
• EHP Labs
• Enterra Feed Corporation
• Fast Pickle Juice
• Fermotein
• Flirt
• Gamer Supps
• Gimber
• Glucerna (Abbott)
• Gobbi
• Herbalife
• Hexafly
• Hwa Ae Rak (JungKwanJang)
• Irwin Naturals
• JungKwanJang
• Kate Farms
• Ka'Chava
• Korea Ginseng Corporation (KGC)
• KynetikT
• Leaft Foods
• Level Off
• Lifeway Foods
• Love Mushrooms
• Madmonq
• Mamala Organics
• Mariona
• Mars Inc.
• MDXN (MXXN Barbados Blanco)
• MTE
• MUD/WTR
• Nestle Health Science
• NeuroBrocc
• Nhance Neurotechnologies, Inc.
• Nourished
• NOVOS
• Nutrafol
• Oikos (Danone)
• Optibar
• OZiva
• Parch
• Plantible Foods
• PlusCBD (CV Sciences)
• Power Gum
• Prolon
• Protenergy
• Protix
• RazerT
• Rise Kombucha
• Rudi ProteinT (Plantible Foods)
• Sensori
• Slacka
• Soylent
• Supergut
• Superyou Pro
• Troscriptions
• Turbo Smart Gum
• Update
• Viome
• Willy's Kombucha & ACV
• ZBiotics
• ZOE

For more information about this report visit https://www.researchandmarkets.com/r/7fr768

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