Insights were informed by analysis of over 34,000 micro-influencer posts across nearly 1,000 TikTok and Instagram campaigns
Orlando, FL, November 19, 2024 (EZ Newswire) -- Statusphere, a leading micro-influencer marketing platform, has released its first annual The State of Micro-Influencer Marketing Report, offering benchmarks and data-driven strategies to optimize brands' creator partnerships in 2025. The report draws from 34,896 influencer posts across 974 campaigns run through the Statusphere platform between January 2022 and August 2024.“Success in influencer marketing isn’t about massive followings—it’s about authentic engagement,” said Kristen Wiley, Founder & CEO of Statusphere. “This report provides brands with data-driven insights about creator partnerships that drive real results.”
Report Highlights and Key Findings
- Campaign Benchmarks: Average engagement rates, top content types, and actionable metrics to refine creator strategies
- Top Industries: Discover how sectors like Beauty, CPG, and Health & Wellness maximize micro-influencer results
- Emerging Trends: Predictions for leveraging micro-influencer content effectively in 2025 and beyond
- Success Metrics: 81% of brands report micro-influencers exceed expectations, with short-form videos averaging 11.9% engagement
The key takeaway: Statusphere's report confirms the impact micro-influencers have in scaling brand engagement. Micro-influencers are a highly effective marketing channel for B2C brands, because they generate authentic user-generated content (UGC) on behalf of brands, drive engagement to their ads consistently, and ultimately increase brand awareness.
Download the Full Report
To access the full report with insights and benchmarks to elevate your 2025 marketing strategy, click here.
To access the full report with insights and benchmarks to elevate your 2025 marketing strategy, click here.
The report data is powered by Statusphere’s proprietary matchmaking technology, aligning brands with vetted influencers based on 250 unique targeting parameters to optimize campaign success.
About Statusphere
Statusphere is a micro-influencer marketing platform that helps busy consumer brands scale influencer collaborations in a fraction of the time. Trusted by 400+ companies, the platform combines a recruitment-free creator matchmaking algorithm, automated community management, 48-hour shipping, and guaranteed content to help brands maximize their influencer marketing investment. To learn more, visit https://joinstatus.com.
Media Contact
Samantha Dilday
sam@joinstatus.com
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