Will Focus on ASO and SEO to Increase Usage and Revenue

Jericho, NY - (NewMediaWire) - February 17, 2022 - Paltalk, Inc. (Nasdaq: PALT) (“Paltalk,” the “Company,” “we,” “our” or “us”), a leading communications software innovator that powers multimedia social applications, is pleased to announce it has selected yellowHEAD, an AI-powered performance marketing company that boosts growth with unified paid and organic strategies, for its Camfrog application.

yellowHEAD specializes in user acquisition, app store optimization (“ASO”), search engine optimization (“SEO”), creative production and analytics technology. ASO services are designed to utilize awareness, analysis and constant effort to make every aspect of an app’s presence in the app stores the best it can be, including:

• Greater app reach

• Improved app visibility

• Increased high-quality organic app installs

• Maximized conversion for all traffic

• Reduced CPI

yellowHEAD’s SEO services are tailor-made to help build brands for the future. Its solutions are designed to result in:

• Higher search rankings

• Enhanced brand visibility

• Increased high-quality organic traffic

• Boosted page conversions

• Greater online revenue

• Improved user experience

Gal Bar, Co-Founder and Chief Executive Officer of yellowHEAD, stated, “Camfrog’s video chat and instant messaging app allows people to meet others worldwide in video chat and find partners in chat rooms. Its capability to enable users to host and moderate their own video chat rooms based on user interests is engaging. Our goal is to raise the visibility and awareness of Camfrog and convert that increased exposure to users and paid subscribers. We have had a lot of success with our ASO and SEO services across a wide variety of applications and brands and believe our team and processes will benefit Camfrog and Paltalk.”

Jason Katz, Chairman and Chief Executive Officer of Paltalk, commented, “This represents an opportunity for us to utilize some of our recently raised money to organically grow the usage and revenue of Camfrog. yellowHEAD’s ASO and SEO solutions have been instrumental in helping many brands increase their traffic, conversion and users. One of the goals from our capital raise in the fourth quarter, is to carefully ramp our marketing spend and have a meaningful contribution to users and revenue. We look forward to working with yellowHEAD and its leading performance marketing solutions.”

About yellowHEAD

yellowHEAD is pioneering a new era in performance marketing through its unique blend of talent, technology, data, and creativity. Founded in 2013, the company delivers unprecedented ROI for campaigns across paid and organic channels, including UA, ASO, SEO, and creative services based on Alison insights. yellowHEAD delivers cost-effective business outcomes for partners through integrated media strategies underpinned by AI-powered analytics, real-time visualization tools, revolutionary A/B testing technology, and a talented in-house design studio and creative services team. The company has a global team of more than 100 expert marketing specialists, with headquarters in Israel and offices in the US and Europe.

For additional information, please visit: https://www.yellowhead.com/

About Paltalk, Inc.

Paltalk, Inc. is a communications software innovator that powers multimedia social applications. Our product portfolio includes Paltalk and Camfrog, which together host one of the world’s largest collections of video-based communities. Our other products include Tinychat and Vumber. The Company has an over 20-year history of technology innovation and holds 18 patents.

For additional information, please visit: https://www.paltalk.com. 

To be added to our news distribution list, please visit: http://www.paltalk.com/investor-alerts/.

Forward-looking Statements:

This press release contains "forward-looking statements." Such statements may be preceded by the words "intends," "may," "will," "plans," "expects," "anticipates," "projects," "predicts," "estimates," "aims," "believes," "hopes," "potential," or similar words. Forward-looking statements are not guarantees of future performance, are based on certain assumptions and are subject to various known and unknown risks and uncertainties, many of which are beyond the Company's control, and cannot be predicted or quantified and consequently, actual results may differ materially from those expressed or implied by such forward-looking statements. Such risks and uncertainties include, without limitation, the Company’s ability to retain the listing of its common stock on The Nasdaq Capital Market; the impact of the COVID-19 pandemic on our results of operations and our business; our ability to effectively market and generate revenue from our applications; our ability to release new applications or improve upon or add features to existing applications on schedule or at all; risks and uncertainties related to our increasing focus on the use of new and novel technologies to enhance our applications, and our ability to timely complete development of applications using new technologies; our ability to effectively secure new software development and licensing customers; our ability to protect our intellectual property rights; the use of the internet and privacy and protection of user data; risks related to our holdings of digital tokens, including risks related to the volatility of the trading price of digital tokens and our ability to convert digital tokens into fiat currency; and our ability to manage our partnerships and strategic alliances. More detailed information about the Company and the risk factors that may affect the realization of forward-looking statements is set forth in the Company's filings with the Securities and Exchange Commission ("SEC"), including the Company's most recent Annual Report on Form 10-K and Quarterly Reports on Form 10-Q. Investors and security holders are urged to read these documents free of charge on the SEC's website at www.sec.gov.

All forward-looking statements speak only as of the date on which they are made. The Company undertakes no obligation to update any forward-looking statement or statements to reflect events or circumstances after the date on which such statement was made, except to the extent required by applicable securities laws.

Corporate Contact:

Investor Contacts:

IR@paltalk.com

Brian Loper

ClearThink

bloper@clearthink.capital

347-413-4234