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The DTC Model for Brand Globalization - Shoplazza Presented at 2021 Effie International Summit

By: Newsfile

Shanghai, China--(Newsfile Corp. - January 11, 2022) - From December 27-29, 2021, the 2021 Effie Greater China International Summit was held at the Houtan E-sports Center of Shanghai World Expo which welcomed more than 70 representatives from different industries at home and abroad, including Dhiren Amin, the CMO, Asia from Kraft Heinz, and Joyce Zhou, VP Food Retail & Food Solutions Future Growth Officer, from Unilever China. In the section "New Prospect of Consumption" on the morning of December 29, Mr. Jiho Chen, co-founder of Shoplazza (as the pioneer in the DTC eCommerce SaaS industry), delivered a keynote speech to show a "new prospect" of how a Chinese brand goes global and share Shoplazza's new attempts and successful customer stories to all attendees.

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Jiho Chen, co-founder of Shoplazza

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During the section, he mentioned, "With the rapid rise of Chinese consumer brands, they have considered going global. Whether they go global actively for business expansion or passively due to being 'traffic-trapped', they are expanding overseas markets. Therefore, 2021 is the 'first year of the era' for the explosion of China's cross-border business. At the same time, brand globalization may lead to a certain 'depression effect'. With the same investment, it is feasible to radiate the domestic market by building a best-selling overseas brand."

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Mr. Jiho Chen, co-founder of Shoplazza, delivers a keynote speech

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He also said, "In the overall environment and with government support, how to successfully go global is the key. Shoplazza provides full solutions including overseas consumer insights, customized brand website, traffic driving, marketing, shopping experience optimization and store operation etc. to help merchants tackle problems that they often encounter when going global. Through Shoplazza's service program, every aspect of brand globalization can be fulfilled. As a Google partner, Shoplazza helps merchants efficiently with the whole process from signing up Google ads accounts to product advertising through its ad preview and diagnosis tool which guarantees 95%+ success rate. In terms of local payment, Shoplazza integrates with payment vendors in various regions to ensure the conversion rate of transactions. Through a strong developer ecosystem, merchants can also access different EDM and/or CRM partner systems to continuously manage their own traffic.

"With the mission of 'driving global business success for clients through cutting edge technology', Shoplazza further grows the partner ecosystem, and drives cross-border economy through technological partnership. Shoplazza is committed to helping Chinese brands establish emotional connections with overseas consumers and enterprises achieve global business success together with more developers across the world. We expect more brands to join us and go global with Shoplazza."

About Shoplazza

Shoplazza is an award-winning shopping cart commerce technology company that provides differentiated value by offering technology that is easy to start, market and manage online stores of any size. The single integrated back-end platform powered by advanced data analytical capability is engineered for reliability, security and adaptivity, ensuring our merchants never miss a turn.

Shoplazza champions merchants to not only build an online store but own their brand. The North America-based Direct-to-customer ("DTC") branding incubation team provides services covering the entire journey of buyers that helps merchants develop a direct relationship with the buyers and make their brand memorable and distinctive.

About Jiho Chen

As former senior full-process and branding architect at Baidu's core global operations, Mr. Jiho Chen possesses 10 years of design experience. He served as brand architect director for products aiming at Europe, US, Southeast Asia, the Middle East and other regions. He has a deep insight of localization design, audience preferences in target countries and cultural differences in different markets. He has helped build many well-known domestic brands from scratch, and is committed to making domestic brands grow into international ones. With years of brand globalization experience, Mr. Jiho Chen serves as the judge at the first review of Effie Greater China Marketing DTC awards and identifies more excellent cases with great reference value for Chinese brands' globalization.

Media Contact

Mia Wang
Corporate Brand Director

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