The historical Birgi village of the Izmir province in Turkiye will become a green destination under the SENTRUM Project (Center for Tourism Practices Based on Sustainable Energy) conducted with the collaboration of the United Nations Development Program (UNDP), Turkiye's Ministry of Tourism and Culture, Turkiye Tourism Promotion and Development Agency and Enerjisa Enerji.

DUBAI MEDIA CITY, UAE - June 7, 2024 - PRLog -- SENTRUM was initiated by the United Nations Development Program (UNDP), Turkiye's Sabanci University and energy company Enerjisa in Turkiye's Ayvalik / Kucukkoy district to transform small villages into sustainable green destinations. The main objectives of the SENTRUM Project are to protect cultural and natural values, contribute substantially to community-based tourism with energy efficiency and renewable energy practices, and meet international sustainable destination criteria in every place where this project is implemented.

Birgi, which has been awarded "Best Rural Tourism Destination" by UNWTO in 2021, will undergo a series of projects of SENTRUM teams, where capacity development studies, renewable energy applications, and sustainable tourism strategy studies will be carried out, and training will be organised for local people and stakeholders. In this regard, a designated public building will be transformed into a green building by renewing its energy infrastructure, destination-oriented routes will be prepared, and an e-charging station will be established.

The project will pioneer a destination transformation in Birgi that aligns with the GSTC (Global Sustainable Tourism Council) destination criteria. It will conduct a climate risk assessment to determine the risks and adaptation measures affecting the current and future tourism destination. In addition, it will also analyse visitors' carrying capacity to avoid putting pressure on its social, natural and cultural heritage and create a branding and marketing strategy for Birgi. Moreover, the SENTRUM project will conduct current situation analyses, develop action plans, and carry out capacity development activities on issues such as gender equality, the employability of women and youth, and internship opportunities for tourism vocational high schools and university students. Besides creating walking and cycling routes, it is planned to encourage environmentally friendly transportation and conduct energy audits in accommodation facilities and public buildings.

About Birgi

With more than five thousand years of history and its classical Seljuk and Ottoman houses, Birgi has been listed among the 'Best Tourism Villages of 2022' by the United Nations World Tourism Organization (UNWTO). Located in the middle of the most fertile basins in Turkiye's western Aegean region, Birgi features tree-shaded cobblestone streets and traditional houses and structures dating to the 12^th century. The village is seven kilometres from the town of Odemis in the Izmir province. It attracts local and foreign tourists due to its proximity to Ephesus, a UNESCO World Heritage Site, as well as to Sirince, famous for its fruit wines, and holiday resorts such as Cesme, Alacatı and Seferihisar.