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September 01, 2020 1:41pm
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Why FOX (FOXA) Stock Is Trading Up Today

FOXA Cover Image

What Happened?

Shares of cable news and media network Fox (NASDAQ:FOXA) jumped 5.5% in the morning session after the company reported strong third-quarter earnings that blew past analysts' sales and EPS expectations. The top line benefited from a 6% year on year growth in affiliate revenue, largely driven by a 10% growth in the Television business. The advertising business did even better, growing 11% year on year due to higher political advertising revenues at FOX Television. This highlights FOXA's ability to optimize its ad inventory, given the audience growth powered by its relatable content during the election season. 

Other relevant factors explaining the improved growth include higher ratings and pricing, growth at Tubi (FOX's streaming platform), and the impact of sports revenues such as broadcasts of the UEFA European Championship and CONMEBOL Copa América. The broad-based sales improvement flowed to the bottom line as the company's EBITDA exceeded Wall Street's expectations. 

Overall, this was a strong quarter, highlighting significant improvements across the board. After the initial pop the shares cooled down to $42.97, up 2.7% from previous close.

Is now the time to buy FOX? Access our full analysis report here, it’s free.

What The Market Is Telling Us

FOX’s shares are not very volatile and have only had 2 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful, although it might not be something that would fundamentally change its perception of the business.

FOX is up 42.2% since the beginning of the year, and at $42.97 per share, has set a new 52-week high. Investors who bought $1,000 worth of FOX’s shares 5 years ago would now be looking at an investment worth $1,320.

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