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3 Profitable Stocks That Fall Short

BBWI Cover Image

While profitability is essential, it doesn’t guarantee long-term success. Some companies that rest on their margins will lose ground as competition intensifies - as Jeff Bezos said, "Your margin is my opportunity".

A business making money today isn’t necessarily a winner, which is why we analyze companies across multiple dimensions at StockStory. That said, here are three profitable companies to avoid and some better opportunities instead.

Bath and Body Works (BBWI)

Trailing 12-Month GAAP Operating Margin: 17.1%

Spun off from L Brands in 2020, Bath & Body Works (NYSE: BBWI) is a personal care and home fragrance retailer where consumers can find specialty shower gels, scented candles for the home, and lotions.

Why Does BBWI Give Us Pause?

  1. Poor same-store sales performance over the past two years indicates it’s having trouble bringing new shoppers into its brick-and-mortar locations
  2. Estimated sales growth of 2.1% for the next 12 months implies demand will slow from its six-year trend
  3. Earnings growth underperformed the sector average over the last six years as its EPS grew by just 8.5% annually

Bath and Body Works’s stock price of $23.87 implies a valuation ratio of 6.7x forward P/E. Check out our free in-depth research report to learn more about why BBWI doesn’t pass our bar.

Hilton Grand Vacations (HGV)

Trailing 12-Month GAAP Operating Margin: 8.5%

Spun off from Hilton Worldwide in 2017, Hilton Grand Vacations (NYSE: HGV) is a global timeshare company that provides travel experiences for its customers through its timeshare resorts and club membership programs.

Why Are We Wary of HGV?

  1. Muted 12.5% annual revenue growth over the last two years shows its demand lagged behind its consumer discretionary peers
  2. ROIC of 4.6% reflects management’s challenges in identifying attractive investment opportunities, and its falling returns suggest its earlier profit pools are drying up
  3. High net-debt-to-EBITDA ratio of 11× could force the company to raise capital at unfavorable terms if market conditions deteriorate

At $41.62 per share, Hilton Grand Vacations trades at 9.7x forward P/E. To fully understand why you should be careful with HGV, check out our full research report (it’s free for active Edge members).

Expeditors (EXPD)

Trailing 12-Month GAAP Operating Margin: 9.9%

Expeditors (NYSE: EXPD) offers air and ocean freight as well as brokerage services.

Why Does EXPD Fall Short?

  1. Annual sales growth of 3.3% over the last two years lagged behind its industrials peers as its large revenue base made it difficult to generate incremental demand
  2. Gross margin of 13.4% is below its competitors, leaving less money to invest in areas like marketing and R&D
  3. Waning returns on capital imply its previous profit engines are losing steam

Expeditors is trading at $139.59 per share, or 24.5x forward P/E. Read our free research report to see why you should think twice about including EXPD in your portfolio.

High-Quality Stocks for All Market Conditions

Donald Trump’s April 2025 "Liberation Day" tariffs sent markets into a tailspin, but stocks have since rebounded strongly, proving that knee-jerk reactions often create the best buying opportunities.

The smart money is already positioning for the next leg up. Don’t miss out on the recovery - check out our Top 6 Stocks for this week. This is a curated list of our High Quality stocks that have generated a market-beating return of 183% over the last five years (as of March 31st 2025).

Stocks that made our list in 2020 include now familiar names such as Nvidia (+1,545% between March 2020 and March 2025) as well as under-the-radar businesses like the once-micro-cap company Tecnoglass (+1,754% five-year return). Find your next big winner with StockStory today for free. Find your next big winner with StockStory today. Find your next big winner with StockStory today

StockStory is growing and hiring equity analyst and marketing roles. Are you a 0 to 1 builder passionate about the markets and AI? See the open roles here.

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