What Happened?
Shares of ride sharing and on-demand delivery platform Uber (NYSE: UBER) fell 5.6% in the afternoon session after the company received a price target cut from Morgan Stanley and faced reports it was pulling back on incentives for electric vehicle drivers. Morgan Stanley lowered its price target on Uber's stock to $110 from $115, although it maintained its "Overweight" rating. Adding to the negative sentiment, reports indicated that the company discontinued its monthly EV bonuses for drivers as it scaled back some of its climate efforts. The move also occurred as the company dealt with what was described as mounting regulatory pressure in Europe.
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What Is The Market Telling Us
Uber’s shares are somewhat volatile and have had 13 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.
The previous big move we wrote about was about 22 hours ago when the stock dropped 3.4% on the news that the company faced mounting regulatory pressure in Europe and a price target reduction from Morgan Stanley. In Barcelona, around 1,500 taxi drivers blocked the city center to protest against Uber, supporting a proposed law that could nearly eliminate ride-hailing services by drastically cutting licenses. Similar opposition surfaced in other regions, with licensed drivers in the Cotswolds demanding a ban on the Uber app, and officials in Halifax, Canada, considering new rules to level the playing field with traditional taxis. Compounding the negative sentiment, Morgan Stanley lowered its price target on Uber's stock from $115 to $110, although it maintained its 'Overweight' rating.
Uber is up 31.7% since the beginning of the year, but at $83.18 per share, it is still trading 16.9% below its 52-week high of $100.10 from October 2025. Investors who bought $1,000 worth of Uber’s shares 5 years ago would now be looking at an investment worth $1,531.
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