What Happened?
Shares of live sports and TV streaming service fuboTV (NYSE: FUBO) jumped 3.3% in the morning session after the company announced it will launch Fubo Sports, a new, lower-priced sports-focused streaming service, on September 2, 2025.
The new standalone plan, called a "skinny bundle," will feature over 20 sports and broadcast networks with national and local coverage of professional and college teams. This move is designed to offer consumers a more focused and affordable option.
David Gandler, Fubo's co-founder and CEO, stated, “At Fubo, we have always believed a streaming service must provide consumers with multiple, flexible and more affordable content options.” The company noted that the new Fubo Sports tier is intended to "super-serve passionate sports fans" and add another content option to its portfolio, giving consumers more choice.
After the initial pop the shares cooled down to $3.55, up 1.6% from previous close.
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What Is The Market Telling Us
fuboTV’s shares are extremely volatile and have had 58 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.
The previous big move we wrote about was 9 days ago when the stock dropped 5.5% on the news that the major indices continued to pull back, with technology stocks accounting for most of the market's largest decliners. A key reason for this trend is that much of the recent market gains were concentrated in the "AI trade," which includes these large technology and semiconductor companies. So this could also mean that some investors are locking in some gains ahead of more definitive feedback from the Fed.
Despite the downturn, some analysts viewed this as an opportunity to own some of the "Core AI winners." Dan Ives of Wedbush Securities commented, "In our view, the tech bull cycle will be well intact for at least another 2-3 years, given the trillions being spent on AI infrastructure/software/chips/power/apps looking ahead. This remains our tech playbook and investor roadmap." Additionally, mixed earnings reports from retailers, such as Target, have added to the market's weakness. Investors are closely monitoring these reports for insights into the broader economic health and the potential impact of new tariffs on inflation.
fuboTV is up 151% since the beginning of the year, but at $3.55 per share, it is still trading 35.1% below its 52-week high of $5.46 from January 2025. Investors who bought $1,000 worth of fuboTV’s shares 5 years ago would now be looking at an investment worth $361.80.
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