Team Internet Group PLC (AIM:TIG, OTCQX:TIGXF) CEO Michael Riedl discusses the completion of the acquisition of Shinez, a digital content production and promotion company specialising in listicle-based articles with embedded advertisements.
Riedl noted that the acquisition is immediately accretive to earnings, with an expected high single-digit EPS accretion for the year, even before accounting for synergies. He highlighted that Shinez attracts different customer groups early in the decision-making process, which complements Team Internet's existing product suite.
With the inclusion of Shinez, Team Internet now covers the entire marketing conversion funnel, from initial awareness to final sale conversions, he added.
Riedl also discussed future growth strategies, emphasizing the enhanced capability to target consumers at every stage of their decision-making journey, thus increasing shareholder value. He mentioned leveraging synergies such as cross-promoting products and integrating ad inventories. The acquisition strengthens Team Internet's relationship with significant internet players like Meta, providing potential spillover benefits.
Looking ahead, Team Internet plans to deepen its involvement in social media and expand its network of demand-side partners to better tailor commercial offers to consumers.
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