While Americans haven’t completely abandoned their spendthrift ways, there’s no doubt that the typical shopper is thinking a lot more about their purchases … and in general, our nation is revisiting the idea of saving for a rainy day. I’ll discuss the broad implications of this shift some other time. Today, I’d like to talk about the specific companies most affected by our nation’s newfound frugality — the retailers. Let’s Start with a Basic Breakdown of the Industry … The typical newspaper article or TV reporter tends to call any store that sells goods a retailer, and that’s a fine generalization. But as investors, it’s important for us to make more detailed… . . . → Full Story: Checking Out the Retailers