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HOW TO MAKE THE MOST OF YOUR WEBSITE

HOW TO MAKE THE MOST OF YOUR WEBSITEPhoto by Domenico Loia

Originally Posted On: How to make the most of your website (thewebguys.co.uk)

 

The internet has become a global marketplace where people can buy and sell products around the world. Most businesses are now online and those that are not are beginning to realise that they need a website in order to compete.

So, let’s discuss some ways you can make the most of your website and use it to its full potential as an online shopfront for your goods. No matter what type of business you own, there are some simple tips that will help increase sales on your website!

UPDATE, UPDATE, UPDATE

Keeping your website up to date with relevant content will let your customers or potential customers know that your business is active. If you post new products, offer deals or provide useful information to your customer base they will be more inclined to visit the site and make a purchase.

To ensure that regular updates are easy to do, create content on a schedule and have an editorial calendar set up for when these posts should appear. This way if someone visits

WRITE A BLOG

Writing a blog helps you to provide helpful information and advice to your customers. This can be about your products or anything else you think would interest them. Blogging will help make an online presence for your business and establish relationships with potential customers – not to mention the fact that it is a great way to share information!

CREATE A COMMUNITY

You can do this on your website with a forum or members area, or alternatively, you can utilise social media to create a community of your customers and fans.  Encourage people to comment on your posts and engage in discussion. You could also offer freebies, such as discounts or coupons for those who do so!

The more engaged your audience is with you the better – it will not only help them make a decision about whether they want to buy from you or not but keep them coming back time after time.

USE VIDEOS

People buy from people and that has never been more important. By adding videos to your website, potential customers can get a real feel for who you are and what you are about.

Videos can be used in many ways, you can create videos about your products, about your business but you could also ask your happy customers to create video testimonials. By allowing your product or service to speak for itself through the words and testimonies of those who have had a positive experience with it you are showing potential clients that they too could enjoy its benefits

We hope that you got value from our blog post to help with your business. If you are looking to create a new website or your current site need updating then contact our director of business development Gary on sales@thewebguys.co.uk to take your online presence to the next level.

We can help you to create a top-quality website that you can use to sell your products or services – we will help you to get your website up and running and advise you on how to really make the most of your website. Get started today.

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