On Thursday, Simplify Asset Management, an innovative provider of options-based ETFs, announced the launch of two first-of-their-kind ETFs: the Simplify Interest Rate Hedge ETF (PFIX) and the Simplify Volatility Premium ETF (SVOL). PFIX provides direct and transparent convex exposure to an upward shift in long-dated rates; SVOL is the first-ever VIX income strategy with an option hedge.