Ed Rusch, CMO at Blue Ridge, at Blue Ridge, the leading supply chain planning and price optimization platform combining break-through demand sensing and shaping, was a recent guest on Aligned Podcast, hosted by Sean Doyle. Rusch discussed marketing myths and misconceptions of executive-level marketing. View the video interview here.
According to Rusch, a common misconception of marketing is its emphasis on “arts and crafts.” Although design plays an integral role in marketing, but that is far from the only thing that marketers do. An exciting thing about marketing today is the ability to touch and impact many aspects of the business beyond what traditional marketing could do. Because the possibilities are extensive, it can be difficult for marketers to know where to leverage their influence.
“A clear marketing goal can impact a company’s revenue growth. Marketing can articulate a value message to the financial community, which is a needle-mover for those equity transitions. There's a need for both short-term success and long-term value creation, which marketing can create and influence. Marketing can be far more than a sales supplement when given the proper support,” added Rusch.
Aligned podcast is for executives of emerging middle-market companies seeking to improve sales and marketing ROI; The podcast is about marketing, sales, and that often misunderstood area where the two intersect, for people who are looking to find levers that will drive that growth and generate more money.
Registration Open for Blue Ridge BLUEPRINT Virtual Conference October 5-6
Blue Ridge is sponsoring BLUEPRINT, a Premier Supply Chain Virtual Conference from October 5-6, 2021. BLUEPRINT will provide the building blocks to fast-track businesses including supply chain planning strategies leading to increased profitability. Product shortages, long lead times, multi-channel demand, rising costs, and new competition all negatively impact the bottom line. Space is limited to the first 500 registrants so that there is strong interaction, Q & A, and learning for all who attend.
Register here to reserve your virtual seat.
About Blue Ridge
Achieving a resilient supply chain sits at the intersection of demand, price, and inventory – where a company’s customers, suppliers, and their operations meet. Blue Ridge’s cloud-native integrated planning and pricing platform gives Wholesale Distributors, Specialty Retailers and Discrete Manufacturers app simplicity that uniquely integrates data science-rich inventory forecasting capabilities with price optimization insights. From modeling, right-sizing inventory and seamless collaboration, Blue Ridge bases success off increases in customer profitability and service levels.
Company Name: Blue Ridge Solutions, Inc.
Contact Person: Carolyn Dinapoli
Email: Send Email
Phone: (877) 547-0346
Address:280 Interstate North Circle, Suite 610
Country: United States