Justin Secreti is a heavily-followed Instagrammer looked up to by his follower base of more than 130k for his entrepreneurial spirit. He has started five successful businesses in the last two years amidst the economic crisis of Covid which he currently runs. In a recent video on his Instagram, Secreti warns his followers against people on social media who pose being rich and sell get-rich-quick schemes to vulnerable people. In the caption to said video, he writes, “90% of these kids are just as broke as you. And they’re praying they can make a come-up off your stupidity. There are lots of real ones out there that do genuinely want to help. I’m just sick of seeing people lying on the gram.”
Secreti regularly posts advice on his Instagram. In addition to the posts, he puts up stories almost every single day, sharing helpful information about the industry with his aspiring followers. He also saves the most useful of these stories for future followers. His profile has separate Story Highlights for Amazon FBA, Business Funding, Growth, Crypto, Trading, and Credit.
He has recently been advising strart-ups the use of multiple channels of marketing and lead generation. In an interview, when asked about how he’s been able to successfully start five businesses in such a hostile environment, he said, “If there’s one thing we learned from the pandemic, it’s that you can’t rely on a single stream of revenue. Even if your current sources of revenue provide you sustainable enough cash flow, there’s absolutely no guarantee that it’ll suffice the next year or even the next month.”
Secreti believes that the reason most new startups are failing is that they fail to recognize the changes that the pandemic has caused. Now that most businesses have adopted the use of social media advertising, startups cannot use strategies from the pre-covid era. In an Instagram post, he writes, “If you want to scale your product or service in 2022, you can’t rely on just one source of lead generation. Facebook ads are great, but depending on your niche, they can be very saturated as well.”
He also runs an Amazon FBA automation company for people who want to invest their savings in a safe but lucrative business. He recently shared a screenshot of his Amazon seller account via his Instagram story (which can be found in the “Amazon FBA” Story Highlight on his profile), which shows one of his products getting a 457% increase in sales compared to the previous year.