Fathom is a global leader in water risk intelligence. In the face of increasing challenges posed by climate change, they provide clients and partners with market-leading flood models based on the ever-advancing frontiers of scientific research. Academic research remains essential to the team now as when the co-founders Andrew Smith and Christopher Sampson met while working as researchers at the University of Bristol. This collaboration resulted in a no-BS approach to consulting and a distinctive visual company identity, albeit one needing refinement.

For Fathom, a plucky upstart, a highly recognizable brand was essential. The company prides itself on a dynamic company identity informed by the maps they build for their clients. The team Nopio prioritized elevating the existing brand’s character without losing its established quirky personality. They performed a respectful brand refresh as part of a highly orchestrated process—starting with a brand update and culminating in a new cutting-edge website.

Nopio and Fathom teams cooperated closely to develop a new asset library, information architecture, SEO strategy, website UX, and illustrations. These illustrations are influenced by Swiss Style design and incorporate visual elements from Fathom’s mapping methodology. Adding deliberate illustration to branding helped to add visual cohesiveness to the project. When translated to posters, infosheets, or other collateral, the illustrations made delightful promotional materials.

The end result is a single cohesive brand expression that unifies Fathom’s digital and physical touchpoints.

Fathom’s website is available at https://www.fathom.global/. Learn more about Nopio here: https://www.nopio.com/.

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