SupportHost has launched its proprietary alternative to Google Analytics after Denmark has ruled Google Analytics unlawful, which means that Danish website owners need to find alternatives that comply with GDPR regulation and do not share data with ‘unsafe’ countries, such as the U.S. It is the fourth European country to ban GA following Austria, France, and Italy. Still, it is expected that more nations will make similar decisions. In fact, a task force has been created on a European level, and the increasing demand for privacy by consumers who don’t want to be tracked across the internet is increasing by the day.
With the news of Google Analytics being illegal in Europe, SupportHost has decided to build a one-click Matomo integration that costs a symbolic 1$ and is fully compliant with the GDPR law. Matomo is a safe bet regarding GDPR and, indeed, one of the most requested GA alternatives in Europe, which is why SupportHost has developed a GDPR-compliant bespoke integration that allows users to use Matomo without the need to install it. Just copy and paste a line of code as you would do with GA.
Additional details can be found here: https://supporthost.com/it/matomo-analytics/.
According to SupportHost’s CEO Ivan Messina, “I’m sure Google will find a way to fulfill (pay?) whatever is needed to stay in the game, but for now, all online businesses must comply, and most importantly answer to their clients’ demands in a timely manner. Matomo is arguably the best free alternative to Google Analytics, so we decided to make it basically free of charge, as the integration development didn’t take much work nor a lot of money, while it provides a quick and simple solution to a widespread concern among our clientele.”
There are a few reasons why marketers in Europe are choosing Matomo vs Google Analytics. In fact, this alternative to GA requires no management efforts nor to configure or install anything on the website’s backend. There is also no need to upgrade, and SupportHost charges a symbolic price of just 1 € annually for all this.
About the Company:
SupportHost is a web hosting provider with over a decade of experience. The company is top rated on TrustPilot and was selected to support the biggest marketing campaign ever in Italy It is renowned for its support team available 24/7, and its constant research and development of proprietary technologies pertaining to cybersecurity and servers performance.