To the people behind Shop Consciously, becoming a catalyst of change does not need acts of grandeur. The online shop serves as a platform where female artisans and entrepreneurs can showcase their crafts. Specifically, it features accessories, bags, shoes, and household items hand-made by women from East, West, and Southern Africa.
By purchasing these products, people worldwide can contribute to improving the lives of these hard-working individuals and the communities to whom they belong. The Shop Consciously team aims to nurture dignified and sustainable livelihoods for women of color living in these underserved regions.
According to the team, the need to help African communities is even greater now following the aftermath of the pandemic. In Uganda, for instance, schools were forced to close down for nearly two years, suspending the education of some 15 million students. The country’s National Planning Authority projects that about a third of them will likely stop schooling altogether.
The brand is hopeful that its efforts can raise awareness among consumers and encourage more people to become part of the solution.
Gina, a recent customer, shares her thoughts on the brand, “I love the mission, the products and the people behind this brand. It’s the Grand Slam of shopping experiences for my heart & moral compass.”
On its website, the Shop Consciously team does not only present products but the artisans behind each one of them, sharing their portraits and unique stories with the people who patronize their work. In partnership with its non-profit sister company, Women Enabled Enterprises, the company hand-picks high-potential individuals and feature them and their creations in the shop. The curated products are added to the store’s seasonal collection.
“My passion is to help to lift women out of poverty,” says founder Mpho Hansjee. “As the age-old saying goes, when you empower a woman, you empower a community. This is what Shop Consciously represents.”
The online shop contains a wide variety of products including earrings, hair accessories, masks, bracelets, necklaces, bags, shoes, pillows, charcuterie boards, and more. Purchases can be made directly on the company website and may be shipped to a specific address with personalized notes, making them ideal as gift items.
Shop Consciously is also active on social media. It posts regular updates and new products on its Instagram account, @shop_consciously_.
More information about the company can be found at www.shopconsciously.com.