AdPushup, a leading Ad revenue optimization platform for publishers have released their course “Effective Ad Tech Optimization for Publishers”. The course aims at building upon the existing knowledge prevailing among publishers. It is designed for publishers who have a basic understanding of programmatic advertising, want to upscale their business, and have a goal of generating more revenue.
Every topic discussed in the course can help publisher’s enhance their knowledge regarding the fine details which are present in the online publishing landscape, which in turn can help them optimize their performance and improve productivity. It also covers tips on how to grow their revenue through Header Bidding as well as common mistakes to avoid.
Speaking on the occasion of its launch, Dikshant Joshi, Director - Publisher Development, AdPushup said: “Ad Tech is a very fast paced and growing industry, and in the digital age, earning ad revenue through diverse elements is a common industry practice. We certainly feel that this course provides a great opportunity for publishers and ad tech professionals around the world and even people who are looking to explore this side of technology to learn more about how the industry functions, while also being able to decide how it can help upscale their businesses in the future. This course would definitely help understand the finer details of upscaling ad revenue that can lead to exceptional results”.
The course would also provide insight towards ad fraud and how advertisers can deal with such issues, in addition to this ad fraud also causes problems for publishers as their businesses rely on the trust of the advertisers.
Some topics which are to be covered in this course are as follows:
- Backfill GAM
- Price Floors and UPR
- Demand Path Optimization
- Importance of Video formats
- Brand Safety
To learn more about the course, check out the following link below: http://adpushup.com/courses/?utm_campaign=Inbound&utm_source=Blog&utm_medium=Cour se_PR
AdPushup is a leading revenue optimization platform and Google Certified Publishing Partner (GCPP) that helps independent web publishers, media organizations, and e-commerce platforms accelerate their growth using ad layout optimization, header bidding, innovative ad formats, smart ad refresh, ad mediation, adblock recovery.